NIGERIA AGRI-INPUT

MARKET BRIEF
Isaac Ayuba
Crop Segment

Tree Crops
Cocoa
Oilpalm

Roots & Tubers 7%

Potato, Ginger, Cassava 15% Cereals
Yam
40% Maize, Rice, Sugarcane
CPP Share per
Wheat, Sorghum
Legumes & 13%
Crop

Oilseeds
Soybean, Cowpea
Sesame, Groundnut, Cotton
25%
Priority Crops
Secondary Crops

Fruits & Veggies

Total (Sales 2014):
Tomato, € 9,494m
Onion
Pepper, Cabbage, Watermelon
Market Size $ (‘000)
Other Nutrition; 50,000
CPP; 400,000

Fertilizer;
1,900,000
CPP Market Flow
Share of market Share of market

Trade 94%
95%
Commercial
Private Market 2%
Farms

Social Enterprises 4%
AG-INPUTS

5% Government 90%
Tender Market
NGO/Multilateral 10%
Agencies

Private Market is the most important and unavoidable route in the distribution flow of AG-INPUT
to Growers in Nigeria
 Route to Market

INFLUENCERS
5%
Turkey Nigeria Tender GOVERNMENT Subsidies/Sales
30%

Tender NGOs Intervention

10%

SOCIAL GROWERS 5%
Sales Sales
ENTERPRISES COOPERATIVES
60% 70%

Distributor Sales
MANUFACTURER (s)
SMALL FARMS
TRADE MEMBERS
90% COMMERCIAL
Sales FARMS
WHOLESELLERS
Sales 30%
80%

Sales
Sales RETAILERS Sales
20%

The direct and most importat route of the

Distributors to the customers