Brand and trend

research analysis
Lamita Al Baba

2213270

EBSC4250
 Content:

01 02 03 04 05
How I related
A look
What is Everything Samsung and a USP Macro
through Trend to
Samsung’s about their social Samsung’s Samsung and
business? Samsung’ media strategy stores and their
s target
their customer for
audience experiences 2024
 1. What and Who is
Samsung ?

Fig. 1 Samsung Galaxy S23 Series(2023)

Ranked as one Always

South Korean
of the best innovati
company
global brand ng

Paves the
Ethical Looks for the way for
company satisfaction of new
Fig. 2 The World’s Largest Tech Companies In
2022(2022)
everyone creations
2. Samsung’s target audience

27.1% of the Smart

phone market
share worldwide

Teenagers Adults
And (25-50+)
Early Adults
(16-24)
 3. Samsung and their social media strategy

OVER 300 SOCIAL MEDIA

ACCOUNTS

162 12.5 12.1

1,542,951,133 948k followers
Million Million Million
views
likes followers likes
 4. A look through Samsung’s stores and their experiences
Samsung has created an
immersive experience so
that customers come
through the area and
experience all the tech
that samsung has to
offer to make their
life easier
4. A look into more Samsung stores
Here is another
Samsung experience,
smaller than the
last one
Herebut
dd here
it focuses more on
the newer and most
used products;

In this store, we can

have a look through Samsung
smartphones, tablets Experience
and laptops. Store,
Oxford Street
Seamless tech

Connected
New luxury
Peak productivity

Efficient
List of illustrations:

• Fig. 1 Alexandre Schmid (2023) Galaxy S23 : date de sortie, prix, fiche technique, tout savoir sur le
smartphone Samsung [Advertisement] At: https://www.phonandroid.com/samsung-galaxy-s23-date-de-sortie-
prix-fiche-technique-tout-savoir.html (Accessed 03/03/23)

• Fig. 2 Sumit Adhikari (2022) Samsung Falls Further Behind Apple On The List Of Largest Tech
Companies [Table] At: https://www.androidheadlines.com/2022/05/samsung-falls-further-behind-
apple-largest-tech-companies.html (Accessed 03/03/23)
Bibliography
• Company info (2023) At: https://www.samsung.com/uk/about-us/company-info/ (Accessed 03/03/2023).
• Essay Sauce (2019) Samsung’s target market. At: https://www.essaysauce.com/business-essays/samsungs-target-market/
(Accessed 03/03/2023).
• Lin, Y. (2023) Smartphone market share worldwide. At: https://www.oberlo.com/statistics/smartphone-market-share
(Accessed 03/03/2023)
• Morgan, B. (2018) The connected customer with Samsung. At: https://www.forbes.com/sites/blakemorgan/2018/01/29/the-
connected-customer-with-samsung/ (Accessed 03/03/2023).
• Samsung’s Social Media Strategy (2023) At: https://express.adobe.com/page/PZ5ymGN75qn3z/ (Accessed 03/03/2023).
• Social media analytics & intelligence dashboard by (2023) At: https://unmetric.com/brands/samsung (Accessed 03/03/2023).

• S/S 24 MACRO UPDATE: OPTIMISE (2023) At: https://uniquestyleplatform.com/blog/2023/02/01/s-s-24-macro-update-

optimise/ (Accessed 10/03/2023).