GROUP F TEACHING PERIOD

PRESENTATION

Various
Payment
methods
Let's learn about
the diversity of
payment methods

Web Analysis & Design - 47K22.1

GROUP F
GROUP F
PRESENTATION

Table of contents
Overview the topic 02
Transaction methods evolution 04
Popular payment method
• Cash on Delivery 05
• Credit & Debit Cards 08
• Bank Transfers 10
• E-Wallet 12
• Cryptocurrency 14
• Buy Now Pay Later (BNPL) 17
Integrate online payment into the website 21
From the early days of
exchanging goods for shells

...To the present era of one-

click payments
 Transaction Methods Evolution

CASH ON BANK
CRYPTOCURRENCY
DELIVERY TRANSFER

1950s

CREDIT & BUY NOW

E-WALLET
DEBIT CARDS PAY LATER
 Cash on
Source: Byrd. Cash-on-Delivery - What to take into
consideration as an e-commerce company?

Delivery
Credit &
Debit Card
Banks
Transfer

E-Wallet

Cryptocur- Were made when receiving goods

rency
Customers can check the product before
Buy Now making the payment and feel more
Pay Later confident about the transaction
 Cash on
Source: Byrd. Cash-on-Delivery - What to take into
consideration as an e-commerce company?

Delivery
Credit &
Debit Card Uncertainty
Banks Customer doesn’t pay for
Transfer Safer the product when it is
delivered
E-Wallet
• No risk of fraudulent “Boom”
Cryptocur-
rency • No theft of credit
card information
Buy Now
Pay Later
 Cash on
Source: Minh Anh. (2023). Cách người Việt mua hàng online: Giá không quan
trọng bằng freeship, thích nhất thanh toán COD, hơn 70% thích dùng Shopee.

Delivery
Example, most online preferred payment option
Credit &
Debit Card
Banks
Transfer
37%
E-Wallet

Cryptocur-
rency
Buy Now
Pay Later
A survey by TGM Research in 2022
 Cash on Source: 2C2P. (2023). Popular Payment
Methods in Vietnam: What Consumers Want.

Delivery
Credit &
Debit Card The most popular
payment methods for
Banks cards in e-commerce
Transfer
transactions
E-Wallet
Evidence
Cryptocur-
rency According to the SBV, as of October 2023
113.07 million domestic
Buy Now cards in Vietnam
32.81 million international
Pay Later
 Cash on Source: Cadence Bank. (2021). Debit vs.
Credit Cards: Pros and Cons of Each.

Delivery
Similarity
Credit &
Purchase and withdraw cash quickly and conveniently
Debit Card
Banks Debit cards Credit cards
Transfer
• Use existing funds/money • Deduct from the assigned
from bank account credit limit
E-Wallet • The purchase amount is • Borrowing money from your
immediately withdrawn from credit card at anytime
Cryptocur- your account • Will receive a monthly
rency • Don't worry about monthly statement showing your
bill credit card balance
Buy Now
Pay Later
 Cash on Source: 2C2P. (2023). Popular Payment
Methods in Vietnam: What Consumers Want.

Delivery
Send money DIRECTLY from one bank account
Credit &
to another
Debit Card
Banks
Transfer

E-Wallet

Cryptocur-
rency Evidence
Buy Now By August 2023, it accounts for at least 29% of
Pay Later Vietnam's e-commerce revenue
 Cash on Source: 2C2P. (2023). Popular Payment
Methods in Vietnam: What Consumers Want.

Delivery
Advantages Things to consider
Credit &
Debit Card • Security • Fees
• Speed • Limits
Banks • Accuracy • Business days
Transfer

E-Wallet NAPAS launched VietQR in 2021

Cryptocur-
rency
Buy Now At present, over 50 banks are connected
Pay Later under this standardized QR code system
 Cash on Source: WF Team. (2023). How to Integrate Digital Payments
into Your Ecommerce Strategy for Improved Sales.
Delivery
Credit & The transfer of
Debit Card funds through
Banks online or digital
Transfer channels without
any physical
E-Wallet exchange of cash

Cryptocur- In order to occur

rency
Buy Now > + >
Pay Later Payer Bank Online
Account banking method Payee
 Cash on Source: 2C2P. (2023). Popular Payment
Methods in Vietnam: What Consumers Want.

Delivery
Credit & Momo
Debit Card Top e-wallets 47%
used in Vietnam
Banks
ViettelPay
25%
Transfer
• Easily integrated ZaloPay
17%
into e-commerce
E-Wallet platforms
ShopeePay
10%
• Ensuring a smooth Others
Cryptocur- checkout process 4%
rency GrabPay
2%
Buy Now
Pay Later
 Cash on Source: Stripe. (2023). Ecommerce payment methods:
What they are and how to choose the right ones.

Delivery
Credit &
Debit Card
Banks
Transfer

E-Wallet

Cryptocur- Bitcoin Ethereum

rency
Buy Now A digital currency that can be used
Pay Later to make ecommerce transactions
 Cash on Source: Shiphero. Cryptocurrency and eCommerce.

Delivery Example
Credit & Many companies support crypto payments
Debit Card
Banks
Transfer

E-Wallet

Cryptocur-
rency
Buy Now
Pay Later
 Cash on Source: Shiphero. Cryptocurrency and eCommerce.

Delivery How it works?

Credit &
Debit Card Digital
stored in
Wallet
Banks Cryptocurrency
Transfer
for
transactions

E-Wallet
transferred
to from
Cryptocur-
rency The vendor Funds

Buy Now Managing various cryptocurrencies

Pay Later A digital wallet is essential
Baster transactions in eCommerce
 Cash on Source: Research and Markets. (Q2-2023 Update).
Vietnam Buy Now Pay Later Market.

Delivery
Credit &
Debit Card
Banks
Transfer

E-Wallet

Cryptocur-
rency
Buy Now • A more recent innovation in digital payments
Pay Later • Begin to be popular in Vietnam in 2019
 Cash on Source: Hendy, C. (2022). Ecommerce Buy Now Pay
Later Companies: A Beginner’s Guide.

Delivery Allow customers to:

• Buy goods in installments/pay the fee at a later date
Credit & • No additional charges and usually no interest rate
Debit Card
Banks
Transfer

E-Wallet

Cryptocur-
rency Choose to add BNPL:
• To sell group of customers who regularly buy with BNPL
Buy Now
• The ability to buy at times when customers don't have
Pay Later
enough money
 Cash on Source: Research and Markets. (Q2-2023 Update).
Vietnam Buy Now Pay Later Market.

Delivery
Credit &
Debit Card
Banks
Transfer
• In the Vietnamese market, BNPL is expected to grow by 45.2%
E-Wallet per year

Cryptocur-
rency
Buy Now
Pay Later
 Source: TMS. Tích hợp thanh toán
trực tuyến vào Website.
GROUP F
PRESENTATION

Integrate online payment

into the website

Let's learn about

the diversity of
payment methods

Installing plugins on • WP Easy Paypal Payment Accept

Web Analysis & Design - 47K22.1

WordPress Website • Woocommerce Vietnam Currency

 TEACHING PERIOD
GROUP F
PRESENTATION

References
• Byrd. Cash-on-Delivery - What to take into consideration as an e-
commerce company?
• Source: Minh Anh. (2023). Cách người Việt mua hàng online: Giá không quan
trọng bằng freeship, thích nhất thanh toán COD, hơn 70% thích dùng Shopee.
• Source: 2C2P. (2023). Popular Payment Methods in Vietnam: What
Consumers Want.
• Source: Cadence Bank. (2021). Debit vs. Credit Cards: Pros and Cons of Each.
• WF Team. (2023). How to Integrate Digital Payments into Your Ecommerce
Strategy for Improved Sales.
• Stripe. (2023). Ecommerce payment methods: What they are and how to
Let's learn about
the diversity of choose the right ones.
payment methods • Shiphero. Cryptocurrency and eCommerce.
• Hendy, C. (2022). Ecommerce Buy Now Pay Later Companies: A Beginner’s
Guide.
Web Analysis & Design - 47K22.1
• Research and Markets. (Q2-2023 Update). Vietnam Buy Now Pay Later
Market.
GROUP F
PRESENTATION

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TEACHING PERIOD