WEB OVERVIEW Tuan Truong

AND EMERGING MIS 3018 – Web analysis

and Design
TRENDS
TOPICS
□ A (very) short history of the Web
A summary of the milestones / paradigms of the
evolution of the Web: 1990-today

□ A (very) short discussion of the driving forces

A summary of market mechanisms that drive the
growth of the Web online services, and resulting
problems
THE EVOLUTION OF THE WEB
□ From the first Web site (1991), the Web is
continuously growing and changing its nature
□ In parallel, telephony is drastically changed
(fixed → mobile)
□ Drivers of this evolution: technology, market,
people behaviour
CHANGING INTERNET
PARADIGMS

1985 1995+ 2005+

COMMUNICATION H Y P E RT E X T, E - C O M M E R C E SOCIAL MEDIA
NETWORK □ Blogs
□ E-mail □ Corporate sites □ Social networks
□ File □ Web portals □ UGC
□ transferFTP □ Search engines □ Cooperative
□ Newsgroups □ E-commerce creation
…. □ Web as an □ Sharing
interface □ Reusable
…. □ contents
…
CHANGING INTERNET
PARADIGMS

k t o p + laptop
Des

e s
vic
e de
bi l
Mo

2015+
MOBILE WEB, IoT
□ Mobile devices Worldwide installed base
□
Cloud computingg
□
Geolocalization Camera
□
phone Augmented
□
reality Electronic wallet
□
CHANGING INTERNET
PARADIGMS

2015+
MOBILE WEB 2020+
INTERNET OF THINGS
□ Mobile devices
□ Cloud computin g • AI
□ Geolocalization • BigData
• Cryptocurrency and Blockchain
□ Camera phone
• Digital reality
□ Augmented reality • Collaboration
□ Electronic wallet
INTERNET TRAFFIC GROWTH (WORLD)

video

p2 p

web
 WEB 1.0

MS Explorer
Goog le Amazon
Mozilla eBay
IPO Netscape
W3C
First web site Netscape Navigator
at Yahoo N aps ter
CE R N
Mosaic Paypal

1990 1 2 3 4 5 6 7 8 9 2000 2001

2002
NARROWBAND CONNECTION
BEST WEB DESIGN?
https://webflow.com/ix2
Content provider http://polishchristmasguide.com/,
http://species-in-pieces.com/
Selling product? http://www.cyclemon.com/;
https://officeplanner.ikea.com/nl?locale=en-nl
https://www.climber.io/
Portfolio https://www.alexbuga.is/, https://timroussilhe.com/
https://www.designrush.com/best-designs/websites
ICT IS
PERVASIVE
WEB 1.0 TYPICAL APPLICATIONS
□ Corporate Web sites
□ Portals and search engines
□ eCommerce
□ [Corporate portals]
WEB 1.0 MAIN SUCCESS STORIES
□ http://www.amazon.com from 1995
Current size:
http://www.wolframalpha.com/input/?i=amazon.com

□ http://www.ebay.com from 1995

Current size:
http://www.wolframalpha.com/input/?i=ebay.com

□ http://www.yahoo.com
from 1994, always among the first 5 more visited sites
IPO (INITIAL PUBLIC OFFERING) FRENZY
□ dot.com frenzy started by Netscape IPO (Aug 9, 1995)
 Founded 18 months earlier
 16 M$ revenues, no profit
 Market cap at IPO: 1 B$ (!)
□ Large venture capital, to bring startups to IPO
□ Many irrealistic business models
□ NASDAQ bubble, then fall (2000-2001)
□ Silicon Valley stops completely
 THE "DOT.COM BUBBLE” March 10, 2000
Index at 5132
Nasdaq Composite Index

Max
M S Explorer N AS D AQ
Am
Googazon
le M ozilla
Oct 10, 2002
eBay Index at 1114
IPO Netscape
W3C
First web 9/11
Netscape Navigator
site at Yahoo Min
CE R N N aps ter N AS D AQ
Mosaic Paypal

1990 1 2 3 4 5 6 7 8 9
2002
2000
2001
WEB 2.0
 WEB 2.0 KEY ASPECTS
Social media:
□ Not the hypertext pages, but the user is the leading actor

□ User interaction throu the Web: one-to-many (blog), many-to-many

(social media)
□ Services to host User Generated Content (UGC), to be shared with other

users
□ Collective creation

□ User rating in e-commerce

□ "Market are conversations" (Cluetrain manifesto, 1999-2000)

The Web as a computing platform:

□ Online services, virtualization

□ Perpetuale beta

□ Component and service mashups

□ Rich Internet Applications (RIA) technologies

 In tern et
traffic

video
WEB 2.0
(In red start of mobile Twitter,
Web) S lides hare,
Scribd
Google
D ocs Goog le+
YouTube
, iPad,
Joomla, Pinteres t
N ing
Flickr, rs quar
F o u Instagram
Facebook e
Skype G r oupon
WhatsApp
W ordPres s Android,
Wikipedi Blogger
a LinkedIn iPhone
D ropbox

2000 1 2 3 4 5 6 7 8 9 10 11
12
 ANOTHER BUBBLE? Twitter IPO
(NYSE)

March 1 0 2000:
Facebook IPO
5049

LinkedIn IPO
Netscape IPO (NYSE)

Google IPO
Aug 19 2004

199 199 199 199

4 5 6 7
(Indice Nasdaq 1994-2013)
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91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 1 0 1 1 1 2
iPhone
TIM, "Feature phone" Blackberry + multitouch,
GSM (candybar)
Omnite GPRS (candybar, sensors,
SMS, watch, sveglia,
l clamshell) + GPS, app, …
rubrica, calcolatrice,
MMS,,photocamera, Touch phone
rubrica, giochi, suonerie
email, (Internet)
WA P 3G
SMS 2.5 G
"Smartphone"
2G MMS M otorola
+ alphanumeric kb,
V3 PDA, video, GPS,
N okia
RAZR radio, MP3, OS, …
M o b i l e te l e p h o n y 5110
IP TELEPHONY
□ Skype
 Internet based video-telephony, free

 Starting 2003, acquired by eBay in 2005, then by

Microsoft in 2011 (8,5 B$)

 2012: 700 ml accounts; one third of all international

calls pass through Skype

 Jan 2013: 50 ml concurrent users

□ WhatsApp
 Free SMS via IP

 Started in 2009, acquired by Facebook in 2014 (19 B$)

MOBILE CELLULAR SUBSCRIPTIONS
 WEB 3.0 &
MOBILE WEB
APPLE IPHONE AND IPAD

2007 2010
 ANDROID
□ Linux based mobile OS
□ Initially developed by Android Inc., acquired by Google in
2005
□ Open-source
□ First android phone: end 2008
□ Today the largest market share for mobile OS
 WEB 3.0
Web 3.0 is also known as semantic web
- demonstrate things in the approach
which computer can understand
- Web of Data - making links to connect
related data

Challenges for the Semantic Web:

- Vastness – duplicate terms
- Vagueness – overlapping knowledge
- Uncertainty – problem probability
- Inconsistency - contradiction
- Deceit – misleading information
WEB COMPARISON

RDF: Resource Description Framework

OWL: Web Ontology Language
WEB TREND AND EMERGING TECHNOLOGIES

Web 4.0 (fully mature

semantic) connects all
devices in the real and
virtual world in real-time.
Services is about
autonomous, proactive,
self-learning, collaborative,
and content-generating
agents
Web 5.0 is called
“symbiotic” web that is
about the (emotional)
interaction between humans
and computers
CAMERA EYES: QRCODE
AUGMENTED REALITY
AUGMENTED REALITY
AUGMENTED REALITY
 BUT WE CANNOT DO EVERYTHING WITH A
SMALL, PORTABLE DEVICE…

edt
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CL OUD

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Tks Lara Ciccarelli per i disegni

 AND NOW…

https://www.youtube.com/watch?v=ErpNpR3XYUw apr 2012

http://www.youtube.com/watch?v=fNATuCkRWFE feb 2013

SMART WATCHES
DRIVING FORCES
NETWORK
EFFECTS
More users of a service → more attractive the
service ("positive externalities")

Examples:
•Telephone
•S m s
•Skype
•Facebook
•WhatsApp
•… .
PENETRATION OF FIXED
TELEPHONY IN THE USA
PENETRATION OF SOCIAL
MEDIA

In s ta g ra
m
(approx)
FACEBOO
K

http://thinksocialmedia.com/tag/growth/
POSITIVE EXTERNALITIES:
CONSEQUENCES
□ The number of subscribers of services based on networks
can grow extremely fast
□ When there are many subscribers, they may accept to pay
an higher price for the service
□ Typical example: a service is initially free to grow the user
base, then paid
POSITIVE
FEEDBACK
If a product / service with positive externalities gains a larger market share
with respect to its competitor, it will obtain larger and larger market shares,
toward the 100% market share
Po s i t i v e f e e d b a c k ,
" L a w of i n c r e a s i n g
returns",
" W i n n e r t a k e s all"
« For whoever has
will be given more,
and they will have an
abundance.
Whoever does not
have, even what
they have will be
W.Brian Arthur, “Increasing Returns and taken from
Path them. »
Dependence in the Economy”, 1 9 9 4 M atthew,
Product
without
externalities
 CONSEQUENCE
S
□ First mover advantage: he who gains market shares before his
competitor has a very large competitive advantage
□ Butterfly effect: the success of a technology may depend on
fortuitous facts which afford small advantages at the beginning,
which start an "avalanche effect" which may have nothing to do
with its technical qualities
□ Standard de facto: computer industry is dominated by de-facto
standards dictated by first movers (de-iure standards aften fail)
"in practice but not necessarily
ordained by law" or "in practice or actuality, but not officially
established"
FACEBOOK VS MYSPACE
GROWTH: FROM LINEAR
TO EXPONENTIAL

t
 INTERNET "BIG
FIVE"
Data at Nov 2014,
(previous12 months)
Source: Wolframalpha
Billion U S D

2 4
1 3
1 0
3
(born1975) (born 1975) (born 1998) (born 2004) (born 1994)
Software Devices, Ads Ads e- Main Business
Apps & com m erce

content
THE MYTH OF FREE
SERVICES
□ The prevalence of business models in which it is not
evident who pays for what
□ N-side markets

"There is no free lunch

The question is how you are paying it
and if you are willing to do it"
Anonymous
WHERE ARE WE NOW AND
WHERE ARE WE GOING?
THE TWO SIDES OF THE
NET

R.POLILLO - MARCH 2015

 THE TWO SIDES OF
THE NET - 1

Free services

The end of the privacy

We stop paying with money, but withinformation about ourselves
The citizen as a consumer
R.POLILLO - MARCH
2015
 THE TWO SIDES OF
THE NET - 2

Every information
at our fingertips

… . but unreliable
“The distinction between trained experts and uninformed amateurs
becomes dangerously blurred, truth becomes a commodity to be bought,
sold, packaged and reinvented “ (A.Keen)
R.POLILLO - MARCH
2015
THE TWO SIDES OF
THE NET - 3

Individualized
assistance

The “filter
bubble”
The variety of information is reduced by filtering algorithms,
which filter away what we and our social network do not "like”
“Imagine a world where you never discover new ideas” (E.Parisier)
R.POLILLO - MARCH
2015
THE TWO SIDES OF
THE NET - 4

Freedom of

expression

Ease of control
Our opinions can be easily
monitored R.POLILLO - MARCH
2015
THE TWO SIDES OF
THE NET - 5

Augmented

so cialization

Social interaction overload

5 0 0 ml photos shared daily on Facebook

The “dictatorship” of notification systems

R.POLILLO - MARCH
2015
THE TWO SIDES OF
THE NET - 6
Powerful
cognitive
aug m entation

Unknown cognitive
reshaping
“Is Google making us stupid?”
(N.Carr) R.POLILLO - MARCH
2015
THE TWO SIDES OF
THE NET - 7

The quality
of access

The end of the “net

neutrality”
What we access online may be regulated and filtered
by complex, multi-sided market agreementsR.POLILLO - MARCH
2015
THE TWO SIDES OF
THE NET - 8
The rapid growth
of
technological
innovation

Job loss
“The effect of today’s technology on tomorrow’s jobs will be immense
– and no country is ready for it” (The Economist, Jan 2014)

R.POLILLO - MARCH
2015
IT IS A DIFFICULT WORLD, TAKE
CARE OF IT!

R.POLILLO - MARCH
2015
IMPORTANCE OF WEB -
EFFECTS ON BUSINESS
1. Be Open For Business 24 Hours a Day 13. Customer Feedback

2. Reach New Markets With a Global 14. Worldwide Exposure

Audience
15. Many Money From Your Site
3. Nerve Center for the Global Economy
16. Great Recruiting Tool
4. Present a Professional and Credible
Image 17. Transfer Information to Branches and
Affiliates
5. Improved Customer Service
18. Viral Marketing Without a Marketing
6. Save Money on Printing and Distribution Cost
Costs
19. Improve Your Advertising Effectiveness
7. Create A Product Or Service Showcase

8. Automation, Productivity, and 20. Educate Your Customers

Profitability

9. Sell Your Products and Services Online 21. Enhance consumer experiences
10. Stability 22. Sources for product/services
11. Your Own Internet Identity improvement

12. Promote Your Services

IMPORTANCE OF WEB –
INDIVIDUAL NEEDS
1. Permanent Identity
2. Personalized Email Address
3. Make Contact/Keep in Touch With Family
4. Showcase for Your Hobby or Craft
5. Club or Community Organization
6. Children's Website
7. Domain Name as an Investment
8. Share Information
GROUP TOPIC

A- 1,2 I – 17, 18
B – 3,4 J – 19, 20
C – 5,6 K – 21, 22
D – 7,8 M – P1,2
E – 9,10 N – P3,4
F – 11,12 O – P5, 6
G – 13, 14 L – P7,8
H – 15, 16