Strategic Management

Policy & Strategy

Policy: defines the goals and objective to be achieved in a certain

time.

Strategy is some sort of future plan of action usually understood

as being undertaken by senior management to achieve agreed
goals and objectives.

Strategy: Sets of managerial decisions and actions that

determine future direction for the organization to achieve its
purpose.
Strategy
Strategy
Strategy
National Strategy As Interaction
 Strategy components

1-Situation analysis 6- Objectives and action plan

2- Vision and mission
Objective 1:
Action plan:
3-Values
Objective 2:
4-Goals
Action plan:

5- SWOT Analysis Objective 3:

-Strengths Action plan:
-Weaknesses
-Opportunities 7- Partners and stockholders
-Threats

8- Financial analysis
 Success Factors for Strategy

• Monitoring the changes:

• This needs A risk management approach to keep evaluate the changes in the
environment around the organisation.
• Commitment and Support of all stakeholders.
• Can be Applied with the provided Resources and means:
– This includes financial, human resources, Systems, IT’s, Processes ,…

• Durability of Strategy:
– Long term and short term stations
• Clear vision of the intended position of the organisation and the time
needed.
• Setting effective performance indicators based on Goals and
intended Results.
 Success Factors for Strategy

• Cooperation between all Organisational levels and

departments to achieve the corporate goals:

• Utilisation of all resources to achieve the Goals.

• Determine the priorites

•
• Effective Decision making Process
 Failure Factors of Strategy
• Lack of support from high management
• Non proper reactions toward the changes necessary for the
new Strategy.
• Not enough or Inaccurate analysis during the strategy
building process.
• Unclear links of strategic goals with the different levels and
departments of the organisation.
• Unclear roles and execution plan of Strategy.
• Lack of proper involvement and information sharing
between departments within the organisation and between
the organisation and other stakeholders.
• Shortage of necessary resources.
• Unclear performance indicators.
Strategy in action
Strategy in action
Levels of Strategy
Types of Strategy
Types of Strategy
Types of Strategy
Types of Strategy
Strategy in action
Strategy in action
Strategy in action
Strategy in action