MICRO PERSPECTIVE OF

TOURISM AND HOSPITALITY

CHAPTER 1
 THE PSYCHOLOGY OF TOURISM
• OBJECTIVES
– DISCUSS THE FACTORS THAT MOTIVATE PEOPLE TO
TRAVEL
– DEFINE THE RELATIONSHIP BETWEEN NEEDS
WANT AND MOTIVES TO TOURIST MOTIVATION
– DESCRIBE PUSH AND PULL MODEL
– EXPLAIN THE RELATIONSHIP BETWEEN MASLOW’S
HIERARCHY OF NEEDS AND TRAVEL
 THE PSYCHOLOGY OF TOURISM
• A. THE MOTIVATION TO – EDUCATIONAL
TRAVEL – BUSINESS
– ESCAPE – WANDERLUST
– RELAXATION
– SCENERY
– RELIEF OF TENSION
– SUNLUST
– INTEREST IN FOREIGN
– PHYSICAL AREA
– HEALTH
– FAMILY GATHERING
– ROOTS OR ETHNIC
– STATUS/ PESTIGE
– SELF DISCOVERY
 4 CLASS OF TRAVEL MOTIVATORS
• PHYSICAL MOTIVATORS- INCLUDE THOSE
RELATED TO PHYSICAL REST, SPORTS,
PARTICIPATION, BEACH RECREATION,
RELAXING ENTERTAINMENT, AND OTHERS
CONNECTED WITH HEALTH
• CULTURAL MOTIVATORS- INCLUDES THE
DESIRE TO KNW THE COUNTRIES CULTURE
SUCH AS MUSIC, ARTS, DANCES, PAINTINGS,
RELIGION
 4 CLASS OF TRAVEL MOTIVATORS
• INTERPERSONAL MOTIVATORS- DESIRE TO
MEET OTHER PEOPLE, VISIT FRIENDS,
RELATIVES
• STATUS AND PRESTIGE MOTIVATORS-
CONCERN EGO AND PERSONAL
DEVELOPMENT
– GROUP TRIPS TRAVEL FOR COVENTION, STUDIES,
HOBBIES
– TRAVEL THAT ENHANCE REPUTATION
 THE PSYCHOLOGY OF TOURISM
• B. TRAVEL AS MEANS TO SATISFY A NEED AND
WANT
– VIEW VACATION TRAVEL TO SATISFY ONES NEEDS
AND WANTS
– TOURIST TAKE VACTION IN THE BELIEF THAT THESE
VACATION WILL SATISFY EITHER COMPLETELY OR
PARTIALLY, VARIOUS NEEDS AND WANTS
 THE PSYCHOLOGY OF TOURISM
• C. RELATIONSHIP BETWEEN NEEDS, WANTS,
AND MOTIVE
PUSH/ PULL MODEL
MASLOWS THEORY OF MOTIVATION
 THE MASLOW’S NEEDS AND MOTIVATION
LISTED IN TRAVEL LITERATURE
NEEDS MOTIVES TOURISM AND
LITERATURE REFERENCES
PHYSIOLOGICAL RALAXATION ESCAPE
RELAXATION
PHYSICAL, MENTAL
SAFETY SECURITY HEALTH
RECREATION
SOCIAL LOVE AND AFFECTION FAMILY GATHRING
COMPANIONSHIP
ETHNIC TOOTS
SEL ESTEEM ACHIEVEMENT AND PRESTIGE
STATUS RECOGNITION
PROFESSIONAL
SELF ACTUALIZATION PERSONAL FULFILLMENT
 CLASSIFICATION OF TRAVELLERS
• A. BUSINESS TRAVELERS
• B. PLEASURE/ PERSONAL TRAVELERS
 TRAVEL CONSTRAINTS
• LACK OF MONEY
• LACK OF TIME
• LACK OF SAFETY AND SECURITY
• PHYSICAL DISABILITY
• FAMILY COMMITMENTS
• LACK OF INTEREST
• FEARS OF TRAVEL