Export Plan

AMAUR
Clothing
Company
 Introduction to AMAUR

Market Analysis &

Statistics

US/BZ Export Processes &

Agreements

Business Overview &

Financials
Presentation
Overview Implementation Plan and
Conclusion
Introduction to AMAUR

Who is AMAUR?
AMAUR’s Identity…

• AMAUR is a microenterprise, founded and operated by Ms. Maureen Navarrette.

• They produce a variety of activewear, casual clothing, handbags, and apparel with
an African cultural feel.
• Ms. Navarette creates the designs herself and uses cutting-edge techniques and
machinery, and top-notch materials to create her products.
• She has taken part in numerous fashion shows and created designs for special
events like weddings and baptisms among others.
• The company primarily uses social media for its marketing purposes, though intends
to open its website to promote its products in the near future.
Export Products

• AMAUR in collaboration with

the group has decided to market
and sell handbags and clutch
purses on the international
market.
• This decision was made primarily
based on the demand for the
product on the local market
Market Analysis and Statistics

The US market potential and trade relationship with Belize

 US Market Analysis
The US economy is approximately US$23.0 trillion, The economy expanded by 5.7% during 2021,
with finance as its largest single industry. and the growth trend continued into this year.
25,000.0 8.0

20,000.0
6.0
5.7

15,000.0
4.0

10,000.0 2.9
2.7
2.3 2.3 2.3 2.3
2.0 1.8 1.7
5,000.0

0.0
-
2019 2020 2021

Other Value Added Finance, insurance, real estate, rental, and leasing -2.0
Professional and business services Government
Manufacturing Educational services, health care, and social assistance -3.4
Wholesale trade
-4.0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
 US Market Analysis Cont’d
The majority of Belize’s tourist arrivals come
from the United States.
• The economy is expected to grow
marginally, in line with the improving
consumption spending as unemployment
remains subdued.
• The market that AMAUR appeals to
should be large with an increasing afro-
centric population and Belizean
demographic in the USA.
• The Belizeans residing in the US number
about 160,000 mainly from afro-descent
as well another reason for optimism.
 Trading Statistics
Belize imports about six times more products
from the US than it exports.
1,000.0

900.0 871.3
814.1 • The handicrafts market size in the US is
800.0
712.3
753.1 projected to grow in the near future.
700.0 681.8

610.0
655.8
633.9 • US importation has increased since the
pandemic.
600.0 588.3

507.7
500.0
• The handbags and clutches an be
400.0 considered handicrafts to some categories
300.0
307.1
254.3
of the population in the United States
200.0
which can improve their demand.
164.8
135.1
94.6 87.5 90.6 81.6 96.4
100.0 74.6

-
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Exports to the United States Imports from the United States

US/BZ Export Processes &
Agreements

Exportation logistics
Free Trade Agreements

• Belize is a part of various Free Trade Agreements with the US,

meaning AMAUR’s products can gain duty-free access to the market.
• These Agreements Include:
• Generalized System of Preferences (GSP)
• Caribbean Basin Initiative (CBI) and the Caribbean Basin Economic Recovery Act
(CBERA)
• The United States Caribbean Basin Trae Partnership Act (CBTPA)
 Trading Requirements
• The Customs Regulation Act (2000)
regulates the exportation of goods from
Belize.
• The handbags don’t require special licenses,
unlike various agricultural and biological
produce.
• The documents needed for export are:
• A shipping bill
• Proof of payment of all applicable duties and fees
(none for handbags),
• Central Bank XCH2 form for transactions over
$10K
• Invoice for international sale
• In the United States, Customs and Border
Protection (CBP) produces the rules and
regulations for importation.
• A summary of the documents required for
entrance includes:
• Entry Manifest (CBP Form 7533) or Application and
Special Permit for Immediate Delivery (CBP Form
3461) or other forms of merchandise release required
by the port director,
• Evidence of right to make entry,
• Commercial invoice or a pro forma invoice when the
commercial invoice cannot be produced,
• Packing lists, if appropriate,
• Proof of duty payment (not required).
 Harmonization Codes

HS Code Breakdown HS Code Definitions

ARTICLES OF LEATHER; SADDLERY AND HARNESS; TRAVEL GOODS, HANDBAGS AND SIMILAR CONTAINERS;
Chapter 42
ARTICLES OF ANIMAL GUT (OTHER THAN SILKWORM GUT)

4202 Trunks, suitcases, vanity cases, attach‚ cases, briefcases, school satchels, spectacle cases, binocular
cases, camera cases, musical instrument cases, gun cases, holsters and similar containers; traveling
bags, insulated food or beverages bags, toiletry bags, knapsacks and backpacks, handbags, shopping
bags, wallets, purses, map cases, cigarette cases, tobacco bags, sports bags, bottle cases, jewelry
boxes, powder cases, cutlery cases and similar containers, of leapouches, tool thereof of composition
leather, of plastic sheeting, of textile materials, of vulcanized fiber or of paperboard, or wholly or
mainly covered with such materials or with paper:
Handbags, whether or not with shoulder strap, including those without handle
4202.22 With outer surface of sheeting of plastics or of textile materials
 
 Exportation Process

• To export products into the United States AMAUR has to:

• Identify an American firm/Individual to do business with and complete an invoice for the value of the products to be
shipped.
• Contact a local customs broker to fill out the requisite customs entry which should include item descriptions, invoiced
value, XCH2, HS code, and mode of transportation among other documentation.
• Documentation is passed to the customs department and upon approval (with proof of fee/duty payments) the export
shipment is packaged, with proper labeling and a certificate of origin affixed and visible for inspection in the US.
• The shipment is then packed onto the mode of transportation (American Airlines Freight) and sent to the US.
• In the US, the package must be inspected and is held until the required documents are filled out by a US customs broker.
• Once the product is released, to an individual/shipping company it is then ready for sale.
Marketing Mix

• The company is providing African-style handbags and accessories for sale in a

growing afro-centric market.
• A nationalistic appeal can be made by changing the packaging to more reflect the
Belizean culture.
• Sales should be more beneficial going into Los Angeles, where there is a large
Belizean population.
• Marketing will be improved by increasing the company’s exposure with a new and
modern website.
• Prices for the product should be approximately US$100.00 for larger handbags and
accessories and US$70.00 for the smaller clutches and accessories given the
current and projected price of the services involved in exportation.
Business Overview and
Financials

Business operations and financial plan.

AMAUR’s Management

• Amaur is a sole proprietorship, and as such, all the decision-making falls on

the shoulders of Ms. Maureen Navarrete, its owner who is committed to
exporting.
• Both Exports and Domestics will be provided for even if sales start
increasing in domestic markets. Ms. Navarrete’s experiences include:
• Limited sales to the USA.
• Business intelligence data analysis.
• Competitive analysis and marketing.
• Creative designing.
• Ms. Navarette has expressed that she has learnt to “Purchase better
quality and durable packaging to reduce the risk of damage. Using Express
mail during the rush holiday season so packages can arrive on time.”
 Production Overview

Input
Pattern Basic Added Final
Acquisitio
Design Handbag Designs Product
n

Tote-bag, Clutch, Materials are Respective patterns Beaded applique, or The final product is
and wristlet patterns acquired from local are transferred to iron on design is sewn together by
are made and set stores, including fabric and foam and added via a cricut machine and is
aside for production African print, fabric cut to fit. machine and the ready for use.
phase and lining, foam, design hand sewn or
rope, zippers among ironed unto the
others fabric pattern
Production Overview Cont’d

2021 2022 2023 2024 2025

PRODUCTION ESTIMATES

Handbag and Accessories 48 36 191 191 238

Clutch Purse and Accessories 48 36 203 227 263

Total 96 72 394 418 501

SALES ESTIMATES

Handbag and Accessories 48 36 163 190 239

Clutch Purse and Accessories 48 36 187 212 266

Of Which Exports:

Handbag and Accessories 100 120 140

Clutch Purse and Accessories 100 120 140

Total 96 72 350 402 505

 Income Statement
2021 2022 2023 2024 2025
Sales $14,400 $10,800 $56,580 $67,630 $83,217
Direct Cost of Sales $3,420 $2,565 $5,454 $6,452 $8,510
Total Cost of Sales $3,420 $2,565 $5,454 $6,452 $8,510
Gross Margin $10,980 $8,235 $51,126 $61,177 $74,707
Expenses
Payroll $0 $0 $13,391 $14,060 $29,526
Sales and Marketing and Other Expenses $1,200 $1,827 $2,318 $2,353 $2,388
Depreciation $150 $146 $141 $150 $150
Utilities $624 $636 $652 $665 $675
Transportation $576 $576 $1,175 $1,198 $1,221
Export Packaging $0 $0 $612 $624 $636
Export Storage $0 $0 $612 $624 $636
Export Brokerage $0 $0 $1,376 $1,404 $1,430
Shipping Costs $0 $0 $1,470 $1,498 $1,528
Other (Amortization) $0 $0 $0 $0 $0
Total Operating Expenses $2,550 $3,185 $21,747 $22,576 $38,191
Profit Before Interest and Taxes $8,430 $5,050 $29,379 $38,601 $36,516
EBITDA $8,580 $5,196 $29,520 $38,751 $36,666
Interest Expense $0 $0 $0 $0 $0
Pretax Income $8,430 $5,050 $29,379 $38,601 $36,516
Taxes Incurred $506 $303 $1,855 $2,353 $2,674
Net Profit $7,924 $4,747 $27,525 $36,248 $33,842
 Cash Flow Statement
  2021 2022 2023 2024 2025
Cash from Operations
Cash Sales $14,400.00 $10,800.00 $56,580.00 $67,629.60 $83,217.02
Subtotal Cash from Operations $14,400.00 $10,800.00 $56,580.00 $67,629.60 $83,217.02
Additional Cash Received $0.00 $0.00 $0.00 $0.00 $0.00
Sales Tax, VAT, HST/GST Received $0.00 $0.00 $0.00 $0.00 $0.00
Subtotal Cash Received $14,400.00 $10,800.00 $56,580.00 $67,629.60 $83,217.02
  $0.00 $0.00 $0.00 $0.00 $0.00
Expenditures
Expenditures from Operations
Payroll Spending $0.00 $0.00 $13,390.56 $14,060.09 $29,526.18
Bill Payments $5,820.00 $5,604.48 $13,669.12 $14,818.60 $17,024.44
Of Which Export Payments $4,669.04 $4,749.04 $4,829.04
Subtotal Spent on Operations $5,820.00 $5,604.48 $27,059.68 $28,878.68 $46,550.62
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $505.80 $303.00 $1,854.52 $2,353.19 $2,674.15
Purchase Other Current Assets $0.00 $0.00 $0.00 $0.00 $0.00
Purchase Long-term Assets $0.00 $0.00 $0.00 $0.00 $0.00
Dividends $5,760.00 $4,320.00 $11,700.00 $12,180.00 $9,853.33
Subtotal Cash Spent $12,085.80 $10,227.48 $40,614.20 $43,411.88 $59,078.10
Net Cash Flow $2,314.20 $572.52 $15,965.80 $24,217.72 $24,138.92
Cash Balance $4,314.20 $4,886.72 $20,852.52 $45,070.24 $69,209.16
 Balance Sheet
2021 2022 2023 2024 2025
Assets      
Current Assets
Cash $4,314.20 $4,886.72 $20,852.52 $45,070.24 $69,209.16
Inventory $0.00 $0.00 $6,960.00 $7,200.00 $6,660.00
Total Current Assets $4,314.20 $4,886.72 $27,812.52 $52,270.24 $75,869.16
Long-term Assets $0.00 $0.00 $0.00 $0.00 $0.00
Long-term Assets $5,000.00 $5,000.00 $5,000.00 $5,000.00 $5,000.00
Accumulated Depreciation $150.00 $295.50 $436.64 $586.64 $736.64
Total Long-term Assets $4,850.00 $4,704.50 $4,563.37 $4,413.37 $4,263.37
Total Assets $9,164.20 $9,591.22 $32,375.88 $56,683.60 $80,132.53
Liabilities and Capital
Current Liabilities $0.00 $0.00 $0.00 $0.00 $0.00
Subtotal Current Liabilities $0.00 $0.00 $0.00 $0.00 $0.00
Long-term Liabilities $0.00 $0.00 $0.00 $0.00 $0.00
Total Liabilities $0.00 $0.00 $0.00 $0.00 $0.00
Paid-in Capital $7,000.00 $7,000.00 $13,960.00 $14,200.00 $13,660.00
Retained Earnings $2,164.20 $2,591.22 $18,415.88 $42,483.60 $66,472.53
Earnings $0.00 $0.00 $0.00 $0.00 $0.00
Total Capital $9,164.20 $9,591.22 $32,375.88 $56,683.60 $80,132.53
Total Liabilities and Capital $9,164.20 $9,591.22 $32,375.88 $56,683.60 $80,132.53
Net Worth $9,164.20 $9,591.22 $32,375.88 $56,683.60 $80,132.53
Financial Ratio Analysis
  2021 2022 2023 2024 2025
SALES GROWTH 0.0% -25.0% 423.9% 19.5% 23.0%
Percent of Total Assets
Inventory 0.0% 0.0% 21.5% 12.7% 8.3%
Total Current Assets 47.1% 50.9% 85.9% 92.2% 94.7%
Long-term Assets 52.9% 49.1% 14.1% 7.8% 5.3%
Total Assets 100.0% 100.0% 100.0% 100.0% 100.0%
Current Liabilities 0.0% 0.0% 0.0% 0.0% 0.0%
Total Liabilities 0.0% 0.0% 0.0% 0.0% 0.0%
Net Worth 100.0% 100.0% 100.0% 100.0% 100.0%
PERCENT OF SALES:
Gross Margin 76.3% 76.3% 90.4% 90.5% 89.8%
Operating Expenses 17.7% 29.5% 38.4% 33.4% 45.9%
Advertising Expenses 8.3% 16.9% 4.1% 3.5% 2.9%
Profit Before Interest and Taxes 58.5% 46.8% 51.9% 57.1% 43.9%
OTHER RATIOS
Pre-tax Return on Net Worth 92.0% 52.7% 90.7% 68.1% 45.6%
Net Profit Margin 55.0% 44.0% 48.6% 53.6% 40.7%
Return on Equity 86.5% 49.5% 85.0% 63.9% 42.2%
Return on Assets 86.5% 49.5% 85.0% 63.9% 42.2%
Net Working Capital $4,314.20 $4,886.72 $27,812.52 $52,270.24 $75,869.16
Assets to Sales 0.64 0.89 0.57 0.84 0.96
Sales/Net Worth 1.6 1.1 1.7 1.2 1.0
Dividend Payout Ratios 72.7% 91.0% 42.5% 33.6% 29.1%
Implementation Plan

How will AMAUR get to the export market?

 Implementation Plan
Objective/Strategy Action(s) to be taken Performance Indicators 2023 2024 2025 Comments
Improve the marketing 1. Create company website Annual increase in $491.01 $34.77 $35.29 Cash spending is increased
strategy of the company 2. Hire content manager to spending on social media significantly to market the
create social media posts campaign product in the US in 2023
and graphic designs wot marginal growth in
marketing expenses
subsequently.

Improve the branding and Use the creative mind of New Designs created Accomplishment of this
packaging for the the business owner to annually for Amaur part of the implementation
company's product establish new designs plan depends on company
every season and improve management and effort
packaging

To enter the export market 1. Establish relationships Annual increase in export $27,600.0 $33,609.6 $35,420.1 Projections indicate that
and start sales to the United with stores to sell the sales to the United States this goal will be met if the
States of America product. market marketing is successful,
2. Increase production to and production improves
enable export sales. with new employees.
3. Find out process to
export into US market
including duties ad all
other associated fees
 Export Schedule

Day-1 Day-100 Day-105 Day-106 Day-106 Day- 109 Day-110 Day- 112

Products being The set of 50 The product is Product leaves Product reaches The required Product reaches Product on store
produced handbags and ready at the Belize and heads the country being release the buyer and is shelves and
clutches are airport to be to Los Angeles exported to and documents are unpacked for available for
product being inspected by California its is checked by completed by the placement on customers to
packaged and customs and Customs port Customs and customs broker shelves purchase
forwarded to ready to leave destination ready to be in the United
Philip Goldson Belize. The further States and
International required transported to the shipment
Airport for documents are business arrangements are
shipping via being completed receiving the completed with
American by a customs export items FedEx.
Airlines broker. (Buyer)
 Conclusions

AMAUR has a Entrance to the market

large potential is largely based on
The company must
market for sale in marketing, branding, The financial
hire more help to
the United States. and establishing upside of getting
meet local and
business relationships. into the export
domestic demand.
market is large.