Fast Fashion

& its Effects on

the
Environment
By: Melissa, Loretta, Dawson, &
Danielle

https://www.thelovepost.global
/protection/articles/fast-fashion-loose-ethics-human-and-environmental-
 Loret
ta

Meet Our Fast Dawson

Fashion team
Our Mission
To inspire competency on the effects of fast
fashion through the lens of sustainability.

Our Goal Meliss

We want to spread awareness on the a
Daniel
negative effects that fast fashion has on the le
environment and the workforce.

We are here to show YOU that no matter

where you are in the world everyone can
reuse the same clothing item
 Our general
Subject we are
focusing on:
Our organization is dedicated to reducing the
ENVIRONMENTAL & SOCIAL impacts of
fast fashion

https://sanvt.com
/journal/environmental-impact-of-fast-fashion-infographic/
 https://www.nextmsc.com
/blog/Things-You-Should-Know-about-Fast-Fashion

What is the issue

our organization is
concerned with?
FAST fashion is having negative effects on the
environment as well as the workers who are
exploited outside of the US.
• 85% of all textiles are sent to landfills each year. Which
could be reused. (UNECE, 2018)
• Fashion industry is the second largest consumer of water
each year! (UN Environment programme, 2021).
• Example: It takes about 2,000 gallons of water to produce a pair of
jeans. That's more than enough for one person to drink eight cups per
day for 10 years.

• Washing clothes releases 500K tones of microfibers into the

ocean each year. These microfibers come from Polyester, a
plastic found in 60% of garments, which does not break
https://thealtruistictraveller.com
down in the ocean. (McFall-Johnson, 2019).
/blog/fashion-revolution-week-in-sydney-australia-its-time-to-ask
 SOCIAL INJUSTICES OF
FAST FASHION:
THE DEVELOPING WORLD

• “Many corporations carry out a substantial proportion of their activities in

developing nations, where legal protection of workers’ rights is less rigorous than in
the corporations’ home countries” (Fryer, p.22). In other words, many corporations
who’ve managed to globalize their efforts are exploiting their foreign workforce by
paying them poorly or having them work in less-than-ideal conditions.
• We are succumbing to the “fast fashion dumping crisis.” Fashion corporations are
producing clothing at a relentless rate to keep up with the demand of American
overconsumption. As a result, many people donate their old stuff to make room for
the new. The donated clothes are usually the common product of fast fashion-
poorly manufactured and too worn to resale. These clothes then get sent to outside
buyers and are put on shipping containers, where they usually end up going to
landfills in undeveloped countries. The U.S. is responsible for exporting over 1.58
BILLION pounds of secondhand clothing with a vast amount clogging the markets
of the global south “at a rate and volume higher than its recipients can handle”
(Wazir, 2021)
• Small clothing stores who may be trying to change the paradigm by creating
ethically sourced and sustainable clothing will soon be pushed out due to the
excessive influx of second-hand clothing; it will soon be a competition (Wazir,
2021).

https://www.usnews.com
/news/best-countries/articles/2021-11-11/how-dead-white-mans-clothing
 How will OUR organization help the cause?
1 2
Our organization will provide
awareness in others on the
effects of fast fashion from not
only an environmental
perspective, but a social one.
3 4
“Fast fashion aims to provide There are deeply ingrained norms
We have created an Instagram account surrounding consumerism that need to be
consumers with cheap, fashionable
in the hopes of starting a movement; addressed in order to be changed. “For a
garments that are produced quickly
and up-to-date on high-fashion trends,
we want people to feel encouraged to start, businesses are deeply implicated in
implement the necessary lifestyle the reproduction of consumer culture, and
often at the expense of laborers and this seems unlikely to change” (Fryer, p.
changes to better our future.
the environment” (Wazir, 2021). 259).

5 6 7
Many businesses follow a business model that prays on our
desire for social status and our desire to obtain value out of WE are an advocacy group whose main We also want to help
what it is we are purchasing. While this strategy is entirely
ethical, many companies are not aligning their policies with
goal is to spread awareness. We wish our show that these trends
campaign to develop enough following to
sustainability. It’s ok to lure folks in on the premise of
obtaining value from their products, but companies also hopefully deter people from buying from can be made through
have a moral and social corporate responsibility to adapt to
our society’s need for honest and greener business. “Critics
corporate, globalized organizations and
shift to thrifting. We want to promote the
the re-utilization of
of consumer culture urge us to evolve less environmentally donation of clothing. We want to promote clothes/ thrifting
damaging ways of organizing economic activity. In the use of the app Plato’s closet.
particular, they highlight the need to consider alternative
ways of doing things that do not place so much emphasis
on maximizing consumption” (Fryer, p.354).
 OUR public campaign to
make other people aware
& get people involved
• Nowadays, trends have ridiculously short shelf-lives so what we are seeing
is an extremely high demand for fast fashion, not repurposed fashion.
• The western world is infatuated with “the next big thing,” and there is a
ridiculous stigma around thrifting and second-hand stores. We are
committed to changing the paradigm.
• We will be collaborating with the app “Plato’s Closet” to produce content to
post on our Instagram that’ll appeal to our follower’s desire for social status
and value.
• We will make thrifting “cool” again by posting about all the environmental
benefits of ditching fast fashion.
• Our Instagram will feature hard hitting facts about the social injustices of
fast fashion, the environmental detriments of fast fashion, and the benefits
of thrifting.
• In order to build our following, we will create a hashtag and make vibrant
stickers that read our Instagram handle so people will be inspired to follow
our page. Equipping our followers with the knowledge necessary to spark
change is our goal.
• “Collective action is very powerful. So, if we all act and change our
practices, we do have the power to reform” (Wazir, 2021).

h
ttps://www.123rf.com/photo_169305133_colorful-cartoon-style-doodle-thrift-shop-le
 What motto or advertising
slogan do we think would
be the most effective?

• The advertising slogan that would be most

effective for our group’s campaign is
“REDUCE, REUSE, RE-STYLE”.
• We can use this as a clever play on reduce, reuse,
recycle. The wording gets people thinking about the
environment and fashion in one simple three-word
phrase.

https://sourcingjournal.com
/topics/thought-leadership/fashion-sustainability-investments-usfia-coronavirus-circula
 Who: Our target audience would be
the public, but we want to focus in
GOAL for target audience: We hope
on a younger audience who may not
to make this audience more aware of
be aware on how they are affecting
the effects of the clothing industry
the environment and what happens
on climate change and the humane

Who is our
in other parts of the world to
violations overseas.
produce the clothing they wear on an
everyday basis.

target HOW: Our target audience is to

audience? reach teenagers and older through
social media. With our ad campaign
“REDUCE, REUSE, RE-STYLE” ,
we can hit anyone with an
Instagram, Facebook, and TikTok
account.

https://sacklunchagency.com
 Image URLS
• Picture from slide 1:
https://www.thelovepost.global/protection/articles/fast-fashion-loose-ethics-human-and-environmental-cost-cheap-clothing-and-what
• Picture from slide 3:
https://sanvt.com/journal/environmental-impact-of-fast-fashioninfographic/
• Picture1 from slide 4:
https://www.nextmsc.com/blog/Things-You-Should-Know-about-Fast-Fashion
• Picture2 from slide 4:
https://thealtruistictraveller.com/blog/fashion-revolution-week-in-sydney-australia-its-time-to-ask-who-made-our-clothes/
• Picture from slide 5:
• https://www.usnews.com/news/best-countries/articles/2021-11-11/how-dead-white-mans-clothing-is-clogging-the-global-south
• Picture from slide 7:
• https://www.123rf.com/photo_169305133_colorful-cartoon-style-doodle-thrift-shop-lettering-isolated-on-white-background-handwritten-sketchy.html
• Picture from slide 8:
https://sourcingjournal.com/topics/thought-leadership/fashion-sustainability-investmentsusfia-coronavirus-circularity-kingpins-229518/
• Picture from slide 9:
https://sacklunchagency.com/is-your-brand-targeting-the-right-audience/
 Works Cited
• Fryer, M. (2014). Ethics Theory and Business Practice (1st ed.). SAGE Publications. Ltd.
• McFall-Johnsen, Morgan. “The Fashion Industry Emits More Carbon than International Flights and Maritime Shipping Combined. Here Are the Biggest Ways
It Impacts the Planet.” Business Insider, Business Insider, 21 Oct. 2019,
https://www.businessinsider.com/fast-fashion-environmental-impact-pollution-emissions-waste-water-2019-10.
• “Putting the Brakes on Fast Fashion.” UNEP,
https://www.unep.org/news-and-stories/story/putting-brakes-fast-fashion.
• Roberts, Sophie. “8 Creative Thinking Techniques and the Tools to Use.” Koozai.com, 17 Feb. 2022,
https://www.koozai.com/blog/content-marketing-seo/eight-awesome-creative-thinking-techniques-plus-tools/.
• Wazir. (2021, November 11). How Fast Fashion Dumps Into the Global South. U.S. News & World Report.
https://www.usnews.com/news/best-countries/articles/2021-11-11/how-dead-white-mans-clothing-is-clogging-the-global-south