Permanent Id Number and Name

23MBA041 - DODIYA KRISHNA

23MBA042 - FALDU PRIYA
23MBA043 - GADHAVI RANNADE
23MBA044 - GANDHI MANSI
23MBA045 - GANDHI SAGAR
23MBA046 - GOSWAMI ANITA (TEAM LEADER)
23MBA047 - GOSWAMI KRUSHA
23MBA048 - GOSWAMI SMITGIRI
23MBA049 - HANSLIYA ESHA
23MBA050 - PATEL HARSHIL
TRUE COMMERCIAL: #Release
the Pressure
by Miranda

To be continued….
To be continued….
 Analysing Commercial
• The digital advertisement is a compelling call to action for parents to provide support and
encouragement to their children.

• The over two-and-a-half-minute-long film, conceptualized by the advertising agency BBDO (Batten,
Barton, Durstine & Osborn)India and directed by Shoojit Sircar, features real-life teenagers reading out
letters they have penned to their parents.

• In candid soliloquies, they express their anguish over the difficult time they endure and the parental
expectations that add to the pressure during exams. The letters are a wake-up call for parents, written for
them.

• The objective is to drive behavioral change by inviting people to pledge to Release the Pressure during
examination time.
To be continued….
• “We believe in today’s world, context is everything. That’s why, along with the inspired team at PepsiCo, we
created Mirinda Release the Pressure.

• Mirinda has partnered with the Department of Mental Health and Behavioral Sciences at Fortis
Healthcare to provide students with practical solutions for managing exam-related stress.

• The collaboration is part of Miranda's "Release the Pressure" campaign, which seeks to address the
issues of parental pressure, fear, stress, anxiety, and comparison with siblings and friends among
students during exams.

• At the heart of this association is the fact that students are under extreme exam stress and it is
important to release them off this pressure. #ReleaseThePressure focusses on the philosophy of 45/15,
one which encourages them to take a break of 15 minutes after every 45 minutes of studying.

To be continued….
 Summary
• The television campaign, No More Pressure Panti, Only Pagalpanti, is slated to release in the first week of
March along with heavy on-ground activation through modern trade outlets, radio and print leg.

• “I really appreciate what Mirinda is doing; it is much needed given the kind of stress levels children face
today. However, I feel this initiative should have started much earlier and it should be a year-round
campaign where the brand should make a constant effort to help raise awareness about it,“

• According to him, as a country we need to emphasize on life skills and co-curricular activities that play a
crucial role in the overall development of children. Brands should take a long-term approach while talking
about such issues building a powerful communication channel.

• “I believe every youth brand can contribute to this cause and create awareness. Last year, Cadbury did a
wonderful campaign for brand Bournvita where a school principal was featured questioning parents if
chasing good grades ensures a successful life. We need more such initiatives by brands which have loyal
following among youth," he added.

To be continued….
False Commercial: Happydent
Chewing Gum

To be continued….
To be continued….
 Analysing Commercial
• HAPPYDENT chewing Gum advertisement represents that this chewing Gum brought a bright smile with
bright teeth used as a torch light in a village.

• It also shows that it is world’s 20 best ads of the 21st century.

• This advertisement depicts that a boy is struggling hard to reach his work place where we can see many
other man. His work is to use his teeth’s Brightside as a torch or light, while other in that castle can
continue with their activities like playing badminton or having dinner or swimming.

To be continued….
 Reason to choose HappyDent
Commercial
• A HappyDent commercial falsely claims that its chewing gum can whiten teeth in just seven days. There is
no scientific evidence to support this claim.

• To begin seeing any whitening results even from toothpaste, the American Dental Association (ADA)
suggests waiting at least two weeks.

• Children are attracted to this type of advertisement. It is unknown to them what side effects chewing gum
might cause. In addition to stressing the stomach and resulting in jaw fatigue, chewing gum has a high
sugar content that contributes to weight gain and dental problems.

To be continued….
 Explanation for Rejecting
Commercial
• A recent study found that habitual gum chewing is associated with headaches in adolescents. After
abstaining from gum chewing for one month, two-thirds of the participants reported a resolution of their
headaches, and approximately one-half of the remaining participants reported a decrease in the
frequency and severity of their headaches.

• Furthermore, the commercial does not adequately inform viewers that HappyDent contains abrasive
agents that can gradually wear down tooth enamel. This can lead to tooth sensitivity and other dental
issues. The Happy Dent commercial's false assertions constitute deceptive advertising, which is
prohibited in many jurisdictions. According to reports, the commercial is making false claims.

To be continued….
Thank You