BUSINESS STUDIES – XI

-ROSHAN KADAYT
CHAPTER 2: BUSINESS IDEA GENERATION
• INTRODUCTION TO CREATIVITY AND INNOVATION
• DIFFERENCES BETWEEN CREATIVITY AND INNOVATION
2.1

• CREATIVE BEHAVIOR
• BASICS OF CREATIVE BEHAVIOR
2.2

• SOURCES OF BUSINESS IDEAS

2.3
CREATIVE BEHAVIOR
• Creative behavior can be defined as the ability
of individual to come up with new and unique
ideas, solutions, or expressions that are
different from what's commonly known or
done.

• Creative behavior is a human behavior which

involves thinking, imagining, and generating
original ideas or solutions that go beyond the
traditional ways of thinking.
In a business, creative behavior involves lots of
new and smart actions like:

 Thinking in unique ways to solve problems.

 Coming up with fresh ideas to reach goals.
 Using new technologies and methods.
 Implementing new ideas, things, and
processes.
 Experimenting with different ways to do
work tasks.
BASICS/ COMPONENTS OF CREATIVE BEHAVIOR
The basic components of creative behavior are as follows:

CREATIVE THINKIN SKILLS

KNOWLEDGE

MOTIVATION
CREATIVE THINKING SKILLS

Creative thinking is the ability to come up with unique, original

solutions.

Creative thinking is the ability to look at things differently, and

find new ways of solving problems.

It is a person’s capacity to put existing ideas and knowledge

together in new combination to create a new idea.
KNOWLEDGE
Knowledge is what a person knows and understands about things. It's like having information in their
brain about facts, ideas, or how to do something.

It consists of technical, procedural and intellectual knowledge.

A person gets knowledge by learning, experiencing, and paying attention to the world around them.
Without specialized knowledge and experience, one may not
be successful to generate new useful ideas.
This knowledge can be acquired in different ways such as:
Formal Education
Practical Experience, and
Interaction
here are different types of knowledge along with examples for each:

1. **Explicit Knowledge:** This is formal and easily communicable knowledge, often found in books, documents, or databases.

- Example: Reading a recipe in a cookbook to learn how to bake a cake.

2. **Tacit Knowledge:** This is informal and personal knowledge gained through experience, often difficult to articulate.

- Example: Riding a bicycle – you might find it hard to explain in words, but you know how to do it.

3. **Procedural Knowledge:** This is knowing how to do something step-by-step, like a process or skill.

- Example: Knowing how to tie shoelaces or drive a car.

4
5. **Conceptual Knowledge:** This involves understanding the relationships between different ideas or concepts.

- Example: Understanding the concept of supply and demand in economics.

7. **General Knowledge:** Basic knowledge about a wide range of subjects.

- Example: Knowing historical events, basic scientific principles, or famous literature.

12. **Technical Knowledge:** Specialized knowledge related to specific technologies or fields.

- Example: Understanding programming languages or engineering principles.

People may have higher or lower creative thinking skills based on their heredity from parents.
A person can also enhance his creative thinking skills through

Formal education
Practical experiences, and
Interaction
Motivation
Motivation is the word derived from the word 'motive' which means needs, desires, wants or drives within the
individuals. It is the process of stimulating people to actions to accomplish the goals.

Motivation means having a strong reason or desire to do something. It's what pushes you to take action and achieve
your goals. For example, if you really want to get a good grade on a test, your motivation might be the desire to
make your parents proud or to prove to yourself that you can do it. Motivation is like the energy that keeps you
going and makes you want to put effort into what you're doing.
Certainly, here are definitions for intrinsic and extrinsic motivation:

**Intrinsic Motivation:** This is the inner drive that comes from within a person. It's the motivation to do
something because you find it enjoyable, interesting, or personally satisfying. Intrinsic motivation is driven
by internal rewards, like a sense of accomplishment, curiosity, or the joy of doing the activity itself.

**Extrinsic Motivation:** This is the motivation that comes from external factors, like rewards or
punishments. It's the drive to do something for a specific outcome or result, such as a prize, recognition, or
to avoid negative consequences. Extrinsic motivation is tied to external incentives rather than personal
enjoyment or satisfaction.
Of course, here are three examples of both intrinsic and extrinsic motivation:

**Intrinsic Motivation:**
1. Reading a book because it's really interesting and you love the story.
2. Practicing a sport because you enjoy the challenge and the feeling of improvement.
3. Cooking a meal from scratch because you find it satisfying to create something
delicious.

**Extrinsic Motivation:**
1. Completing a project at work to receive a bonus from your employer.
2. Studying hard for a test to earn a high grade and make your parents proud.
3. Cleaning your room to avoid getting in trouble with your teacher.