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Writing a short answer question
The model uses a matrix format that identifies four types of growth strategies –
(1) market penetration, (2) product development, (3) market development, and
(4) diversification. It identifies whether we are discussing a new product or
service, or an existing product or service. It also identifies whether the product
or service is being launched in an existing market or a new market.
Using Ansoffs Model could help us identify challenges we may face as well as
opportunities that may exist to increase the revenues of the business. Below is
a diagram of Ansoffs Model.