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Writing a short answer question

How do entrepreneurs use Ansoffs Model to identify new business


opportunities? (10 marks)

I expect: 100 words minimum – 8 to 10 sentences


How can I answer this question?
How can I answer this question?

 Define what Ansoffs Model is.


How can I answer this question?

 Define what Ansoffs Model is.


 Why is it important for us to understand Ansoffs Model?
How can I answer this question?

 Define what Ansoffs Model is.


 Why is it important for us to understand Ansoffs Model?
 Describe each part of the model
How can I answer this question?

 Define what Ansoffs Model is.


 Why is it important for us to understand Ansoffs Model?
 Describe each part of the model
 Are there any advantages/disadvantages you can talk about?
How can I answer this question?

 Define what Ansoffs Model is.


 Why is it important for us to understand Ansoffs Model?
 Describe each part of the model
 Are there any advantages/disadvantages you can talk about?
 Can you use a real life example?
How can I answer this question?

 Define what Ansoffs Model is.


 Why is it important for us to understand Ansoffs Model?
 Describe each part of the model
 Are there any advantages/disadvantages you can talk about?
 Can you use a real life example?
 Close by telling me again why Ansoffs Model is important.
Sample answer
Ansoffs Model is used to identify and develop growth strategies. This can be
very helpful for entrepreneurs as they look at products and services to launch in
the market place.

The model uses a matrix format that identifies four types of growth strategies –
(1) market penetration, (2) product development, (3) market development, and
(4) diversification. It identifies whether we are discussing a new product or
service, or an existing product or service. It also identifies whether the product
or service is being launched in an existing market or a new market.

Using Ansoffs Model could help us identify challenges we may face as well as
opportunities that may exist to increase the revenues of the business. Below is
a diagram of Ansoffs Model.

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