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Chiến Lược KDQT (en)
Chiến Lược KDQT (en)
The Strategy of
International Business
4-1
Learning Objectives
• Explain the concept of strategy.
• Understand how firms can profit by expanding
globally.
• Understand how pressures for cost reductions and
pressures for local responsiveness influence strategic
choice.
• Be familiar with different strategies for competing
globally and their pros and cons.
2
4-2
1. Strategy and the Firm
4-3
Porter’s 5 Forces Model
Porter's Five Forces Framework is a tool for analyzing competition within
an industry. It derives five forces that determine the competitive intensity
and, therefore, the attractiveness (or lack of it) of an industry in terms of its
profitability.
4
4-4
Value Creation
4-5
Porter’s Generic Strategy
Focused
Niche market Focused cost leader differentiation
4-6
Strategy and the Firm
4-7
Strategic Positioning
4-8
Strategic Positioning
9
4-9
The Firm as a Value Chain
4-10
The Firm as a Value Chain
1. Primary Activities
Involves creating the product, marketing
and delivering the product to buyers, and
providing support and after-sale service
to the buyers of the product
2. Support Activities
Provides the inputs that allow the primary
activities of production and marketing to
occur
4-11
The Implementation of Strategy
4-12
The Implementation of Strategy
Organization Architecture
4-13
The Implementation of Strategy
4-14
In Sum: Strategic Fit
4-15
In Sum: Strategic Fit
Strategic Fit
4-16
2. Choosing a Strategy
4-17
4-18
Pressures for Cost Reductions
4-19
Pressures for Local Responsiveness
4-20
2.1 Global Standardization Strategy
4-21
Location Economies
4-22
Location Economies
4-23
Experience Effects
4-24
Experience Effects
4-26
2.3 Transnational Strategy
4-27
2.4 International Strategy
4-28