HOW DID GLOBALIZATION HAPPEN?

• The Silk Road is an ancient network of trade routes ,

formally established during the Han Dynasty of China
which linked the regions of the ancient world in
commerce between 130 BCE-1453 BCE.
 THE IMPACT OF GLOBALIZATION ON
GLOBAL COMMUNICATION
• Increased Business Opportunities
• Remove Cultural Barriers
• Creation of Global Village
• More language contact happens
 LOCAL AND GLOBAL
COMMUNICATION IN
MULTICULTURAL SETTINGS
 LOCAL COMMUNICATION
• Being able to communicate with the members of your
local area. It can be either be in your local language
( mother tongue) or a common language that you speak
with in your town.
 GLOBAL COMMUNICATION
• Is the term use to describe ways to connect, share
relation and mobilized across geographic, political
economic, social and cultural divides.

• Global community refers to the people or nation of the

world, connected telecommunications and as being
economically, socially and politically interdependent
 CULTURE

• Is a term used to encompass a group of people who

share common characteristics like language or social
practices.
CULTURAL AWARENESS
• Is knowing that there are multiple different cultures.
 CULTURAL APPRECIATION
• Is the manner of giving honor and respect of one’s culture.

CULTURAL APPROPRIATION
• Is the inappropriate adoption and the lack of
acknowledgement of ones culture for the sake of ones
personal interest..
CULTURAL SENSITIVITY
• Involves accepting those differences without insisting your
own culture is better, or that everyone should do it your way .

CULTURAL DIVERSITY
• The existence of a variety of cultural or ethnic groups within a
society.
 CULTURAL RELATIVISM

•is a belief that all culture is of equal value and should

be treated with criticism and negative judgement .
COMMUNICATION IN MULTICULTURAL SETTING
•A process of communication by people coming
from different sets of beliefs and practices .

GLOBAL AWARENESS
• Is a skill which an individual must posses, especially in
communicating in multicultural setting .
 ETHNOCENTRISM
• A habitual disposition to judge foreign peoples or groups by the
standards and practices of ones own culture or ethnic group.

INTERCULTURAL COMMUNICATION
• Is interaction and communication among persons and communities with varied
cultural backgrounds.
 Possible effects of ethnocentrism to
intercultural and global communication
1. Bias
2. Prejudice
3. Discrimination
4. Loyalty
 SUCCESSFUL COMMUNICATION IN AN
INTERNATIONAL AND INTERCULTURAL SETTING

1. Global Awareness
2. Cultural Sensitivity
3. Cultural Intelligence (CQ) and Competence
4. Respect for the cultures and beliefs of others
5. Openness and positive attitude towards others