Case Study on Professional

Salesmanship – International
Selling
Case 1
Prof. Lode Joy E. Bade, MBA
Case Scenario

Everyday English Academy is a Filipino-owned online tutorial business. The

said company is planning to expand its coverage all over Southeast Asia.
Everyday English Academy is composed of highly qualified English Tutors
with licenses and certificates.
The business will teach and enhance student’s English speaking, listening,
reading, and conversing.
The target markets are ages from 5 to 12 years old. These are the ages that
parents would want their children to take up English courses. The business will
expand its market coverage after an assessment will be made whether the
student is a beginner, intermediate, or advance.
Case Scenario

You are the assigned salesperson to prepare the sales presentation for
these Asian countries.
Identify the challenges in a certain country and use the opportunities to
create a competitive advantage.
How are you going to highlight these competitive advantage?
Use the data provided by the presenters.
Countries will be assigned per pair.