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  • (IRobot) - Comunicación Referencias R (En)

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    barbacongafas
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    The document proposes a communication plan to increase sales of iRobot's R Series and mopping machines that are going out of stock in September. The plan focuses on using micro-influencers, social media ads, YouTube ads, SMS messages, and programmatic ads. The total estimated cost of the plan is $16.5 million Colombian pesos.

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    [IRobot] - Comunicación Referencias R (en)

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    The document proposes a communication plan to increase sales of iRobot's R Series and mopping machines that are going out of stock in September. The plan focuses on using micro-influencers, social media ads, YouTube ads, SMS messages, and programmatic ads. The total estimated cost of the plan is $16.5 million Colombian pesos.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views4 pages

    (IRobot) - Comunicación Referencias R (En)

    Uploaded by

    barbacongafas
    The document proposes a communication plan to increase sales of iRobot's R Series and mopping machines that are going out of stock in September. The plan focuses on using micro-influencers, social media ads, YouTube ads, SMS messages, and programmatic ads. The total estimated cost of the plan is $16.5 million Colombian pesos.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    iRobot + PLM

    Communication proposal - References R and mopping machines


    The Challenge:
    We are going to communicate iRobot offers for the
    units that need to go out of stock (R Series and
    mops) in order to increase sales during the month
    of September.
    What we gonna do?
    We will have our communication focus on two actions:

    ● Three micro-influencers with a ● Increase frequency in product


    fan base that generates exposure in social media.
    credibility.
    ● Ad focus for September on discount
    ● Product exchange. references.

    ● Discount codes strategy. ● Programmatic Ads in specialized


    sites.
    ● Mailing to external databases.
    ● Increase sending SMS to own
    databases.
    Action Quantity Obs. Aprox. Cost
    Micro-influencers 3 It would work by exchange. They $7.000.000 COP (product)
    post images and reels sharing their
    experience and personal discount
    code.
    Special Ads (Social Media) Month Instagram ads (Stories, Posts, reels) $3.000.000 COP
    and Facebook Ads (Audience
    Network, Video ads)
    Special Ads (YouTube) Month Bumper Ad $1.500.000 COP

    SMS 4 (one per week) Casa Magna's Data base $1.000.000 COP

    Programmatic Ad Month Taboola, Teads and similar $3.000.000 COP

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