COMMUNICATIO

N PRINCIPLES
When we talk about effective
communication the foremost thing that
comes in mind is the " principles of effective
communication".
These principles guides in forming message,
its style and importance so that it becomes
more effective for the target audience.
These principles are called 7 Cs of
communication.
 The 7 C’s Of
Communication
 Clarity

Conciseness

Concreteness

7 C’s Correctness

Coherent

Complete

Courteous
1. Principle
of
Clarity
What is
clarity?
Clarity implies emphasizing on a specific message or
goal at a time, rather than trying to achieve too much at
once. Clarity in communication has following features:

• It makes understanding easier.

• Complete clarity of thoughts and ideas
enhances the meaning of message.
 Clear message makes use of exact, appropriate
and concrete words
 Getting the meaning from your head to the
head of your reader (accurately) is the purpose
of clarity.
 Choose short, familiar & conversational words
 Choose precise, concrete and familiar words
Examples:

1. Subsequent 1. Later
2. Accede 2. Agree
3. Endeavour 3. Try
4. Supersede 4. Replace
5. Disclose 5. show
What is the purpose
of Clarity?
Clarity is important in communication for several
reasons. First, it allows the message to be
understood by the person receiving it. If the
message is not clear, the person may misinterpret it,
which can lead to misunderstandings. Second, clarity
prevents misunderstanding and conflict.
 2. Principle
of
Conciseness
 What is
conciseness?
 Conciseness means communicating what you
want to convey in least possible words.
Conciseness is a necessity for effective
communication. Concise communication has
following features:
• It is both time-saving as well as cost-saving.
• It underlines and highlights the main message.
• Concise communication provides short and essential message
in limited words to the audience.
• Concise message is more appealing and comprehensible to the
audience.
Examples:

1. Due to the fact that 1. Because

2. Employed the use of 2. Used

3. Basic fundamentals 3. Fundamentals

4. Completely eliminate 4. Eliminate

What is the purpose
of Conciseness?
Concise communication provides short and essential
message in limited words to the audience. Concise
message is more appealing and comprehensible to the
audience. Concise message is non-repetitive in nature.
 3. Principle
of
Concreteness
 What is
concreteness?
Communicating concretely means being specific,
definite, and vivid rather than vague and general. Often it
means using donatives (direct, explicit, often dictionary
based) rather than connotative words (ideas or notions
suggested by or associated with a word or phrase).
• Use specific facts and figures.
• Put action into words.
• Choose vivid image building words by comparison &
figurative language.
• Use more adjectives and adverbs.
 Example:

VAGUE, GENERAL, CONCRETE, PRECISE

INDEFINITE

 In 1996, the GMAT scores

 Students GMAT scores are averaged 600: by 1997 they
higher. had risen to 610.
What is the purpose
of Concreteness?
Concreteness is an aspect of communication that
means being specific, definite, and vivid rather
than vague and general. A concrete
communication uses specific facts and figures.
4. Principle
of
Correctness
 What is
correctness?
Correctness means the accuracy of thoughts, figures,
and words. If the given information is not correctly
conveyed, the sender will lose reliability. While
communicating we should be careful about the
correct use of grammar, message composition and
appropriate words.
At the core of correctness is proper grammar, punctuation, and
spelling. However a message may be perfect grammatically
mechanically but still insult or lose a customer.

• Use the right level of language

• Check accuracy of facts, figures and words
• Maintain acceptable writing mechanics
• Choose non discriminatory language • Use parallel language
Why is Correctness
important in
communication?
If the communication is correct, it boosts up the
confidence level. Correct message has greater impact
on the audience/readers. It checks for the precision
and accurateness of facts and figures used in the
message. It makes use of appropriate and correct
language in the message.
What is the purpose
of Correctness?
Correctness ensures that nothing will
derail your message. It also ensures
that your message reflects well on
you.
5. Principle
of
Coherent
 What is
coherent?
Coherence means, tying together several ideas, under one
main topic in any paragraph. It is equally essential for good
written communication.
Coherent communication is logical. A well-planned,
logical, and sequential manner of communication. There
should be a good connection with the main topic and the
flow should be consistent.
 Relation and clarity are the two important aspects of
coherence.
 Exampl
e:
 Dear Shiela,
Thanks for submitting the industry report.
Finn will give you some feedback on it. Finn also
wanted to find out if you will be available for client
meeting tomorrow. We will be discussing the budget for
the next phase of the project.

Regards,
Dear Shiela,
Thanks for submitting the industry report.
Finn will give you some feedback on it. You will be
receiving an email from him with detailed comments.

Regards,
How To Make Your
Communication
Coherent?
These 5 Rules can
assist you in
Coherent
Communication
 Rule number one is stick to the topic!

1) If you have many issues to address,

compartmentalize them.
2) Use connecting words and phrases to connect
sentences and paragraphs well.
3) The message should be structured logically.
4) Sequence of events should be mentioned in
chronological order.
5) Review your message.
 6. Principle
of
Completeness
 What is
completeness?
The message must be complete. It should
convey all the facts required by the
audience. The sender of the message must
take into consideration the receiver and
should communicate all the facts and
figures related to the message.
 Correctness in communication implies that there are no
grammatical errors in communication. Correct
communication has following features:

o The message is exact, correct and well-timed.

o If the communication is correct, it boosts up the
confidence level.
o Correct message has greater impact on the audience/
readers.
o It checks for the precision and accurateness of facts and
figures used in the message.
Example
s:
 How come my request for an interview letter did not receive a
response?

• When was letter sent? Who sent it? To whom it was sent?
 Please send me in return the departures in Singapore to Hong
Kong on 8th.

 Give something extra like day, time etc..

What is the purpose
of Completeness?
A complete communication always gives additional
information wherever required. It leaves no
questions in the mind of receiver. Complete
communication helps in better decision-making by the
audience/readers/receivers of message as they get all
desired and crucial information. It persuades the
audience.
7. Principle
of
Courteous
 What is
courteous?
 Courtesy in message implies the message should show the
sender's expression as well as should respect the receiver.
The sender of the message should be sincerely polite,
judicious, reflective and enthusiastic. Courteous message
has following features:
• Courtesy implies taking into consideration both
viewpoints as well as feelings of the receiver of the
message.
• Courteous message is positive and focused at the
 It is not at allaudience.
biased.
• It makes use of terms showing respect for the receiver of
message.
How to generate a
Courteous Tone?
The following are suggestions for generating
a courteous tone:

 Be sincerely tactful, thoughtful and appreciative.

 Use expressions that show respect for the others.
 Choose nondiscriminatory expressions.
 Be sincerely Tactful, Thoughtful and Appreciative.
Though few people are intentionally abrupt or blunt,
these negative traits are common cause of discourtesy.
EXAMPLES
OF
COURTESY
Clearly, you did not read my latest fax.
• Sometimes my wording is not precise; let me try
again.
 Stupid letter; I cant understand any of it.
• It's my understanding.
What is the purpose
of Courteous?
The individual while sending the message
should be polite, sincere, enthusiastic, and
reflective. Being courteous means that you have
taken into consideration the feeling receiver
as well as your own. It also shows that you are
positive and your focus is on the audience.
THANK YOU!