Moonbakes.

co

Weekly performance review

Week I

Prepared by
- Kirubakaran J
 Week 1 – Leads / Orders / Conversion
From 01-Jun-23 to 07-Jun-23

Leads/Orders/Conv Week 1 daily sales

60 90% Sales Polynomial (Sales)
78% 51 76% 71% 74%
68% 80%
50 ₹ 79,869 ₹ 79,148
69% 70%
41 56%
40 46 60% ₹ 68,890
44 43 ₹ 65,461 ₹ 62,948
31 50% Leads
30 35 35 25 Orders
32 22 30 32 40%
Conv % ₹ 43,933
20 30%
14
20%
10
10% ₹ 22,174
0 0%
3 3 3 3 3 3 3
n /2 n /2 n/2 n/2 n/2 n /2 n /2
/Ju /Ju /Ju /Ju /Ju /Ju /Ju
01 02 03 04 05 06 07 01/Jun/23 02/Jun/23 03/Jun/23 04/Jun/23 05/Jun/23 06/Jun/23 07/Jun/23

Observation :
Channel wise order count
• Overall handled leads are 281.
Order count • Total Orders taken is 200.
• Conversion is 71%.
• Total Sales is Rs. 4,22,744.
99 • Average leads per day is 40.
• Average sales per day is Rs. 60, 346.
81 • Orders from Website and Whatsapp is 99 & 81 respectively.
• Orders from Swiggy is 18 and Zomato is 2.
• Sales is in upward trend during the last three days of the week.
• No Outstation orders processed in Week I.

18
2
Swiggy Website Whatsapp Zomato
 Week 1 – Chat team’s performance
From 01-Jun-23 to 07-Jun-23

Chat team - Leads/Orders/Conv % Chat team - Sales & Contribution

70 120% Sasirekha
62 7%
60 100% 100% Jayasri
10%
50
44 80%
40 70% Leads
40 Orders
31 60% Haripriya
Conv % 53%
30 65%
21 40% J Sandhiya
20 31%
38%
10 8 20%
5 5
0 0%
Haripriya J Sandhiya Jayasri Sasirekha

Observation :
Channel wise - Sales & Contribution • Total leads handled by chat team is 132.
Zomato Swiggy • Total orders taken is 84.
1% 5% • Conversion is 64%.
• Sales is Rs. 2,34,048.
• Sandhiya conversion is 70%.
• Haripriya conversion is 65%.
Website • Sales contribution of Haripriya and Sandhiya is 52% and 31%
36%
respectively.
• Jayasri conversion is 38% and sales contribution is 10%.
• Similarily, Sales contribution of Whatsapp is 59% and Website is
Whatsapp
59% 36%.
• Swiggy contribution is 5% and Zomato is less than 1 %.
 Week 1 – Leads/ Orders analytics
From 01-Jun-23 to 07-Jun-23

Dropped leads Count

Leads bifurcation
Order placed 14
Cancelled Denied Future order 7
1% 0%
Enquiry No response from Customer 6
27%
Event Cancelled 5
Payment pending 4
High Charges 3
Just enquired 2
Order placed in other bakery 1
Total 42
Fol-
lowup Conv % 33%
Order 1%
71%

Observation :
First response time • Total dropped leads are 27%.
0-3 mins 3-10 mins >10 mins • Cancelled, Denied and Followup leads are less than 1 %.
• Overall count of of dropped leads is 42.
• Orders placed from dropped leads are 14.
12% • Outcalling conversion is 33%.
• 77% of the chats are responded within 0-3 minutes.
• 11% within 3 to 10 minutes.
12% • 12% of the chats greater than 10 minutes.

77%
 Week 1 – Leads/ Orders analytics
From 01-Jun-23 to 07-Jun-23

Time consumed - Orders Withi Time slot tracker

n 30
mins 10-1pm 1-4pm 4-8pm
19%

11%
> 24 hours
47%

54% 36%
Within 4 hours
35%

Occasion based orders Observation :

Time Consumed orders :
• 18% of the orders are booked within 30 minutes.
1% 1% 1%1% • 35% orders within 4 hours.
6% • 47% greater than 24 hours.
Birthday
Celebration
Time slot tracker :
31% Anniversary • Major order movement is between 1-4 & 4-8 time slots.
Wedding • 10% of the orders in 10-1 time slot.
Baby Shower
Bacheloratte Occasion based orders :
61% Engagement • 61% of the orders for Birthday.
• 6% of the orders for Anniversary.
• 31% of the orders for on the go celebrations.
• Remaining contributions are less than 1%.
 Week 1 – Top sellers and Average Sellers
From 01-Jun-23 to 07-Jun-23
Observation :
Fast moving items • Fast moving products are Chocolate overload, Rose and Pistachio,
Mango Pistachio, Biscoff, Mango Overload, NCB and Nutella Hazelnut.
Nutella Hazelnut Chocolate • Quantity sold are between 5 – 15 kgs.
8% Overload • Average selling products are between 3 – 5 kgs.
Nutella 23%
Caramel But -
terscotch
9%
Mango Overload
18% Rose and Pistachio
18%

Biscoff
11%

Mango Pistachio
13%

Average sellers

Classic belgian
Redvelvet cream Classic Mango Tresleche chocolate
cheese 8% 14%
9% Cholate Over-
Mango Almond load
Opera 13%
10%

Mango Custard Caramel but -

Pull up terscotch
10% 13%
Mango Biscoff Mango Rasamalai
10% 12%
 Week 1 – Feedbacks and complaints
From 01-Jun-23 to 07-Jun-23

Observation :
Name Count Average of Rating • Overall feedback rating of Week 1 is 6.8 out of 7.
• Total feedback links sent is 160.
Haripriya 12 6.8
• Feedback obtained is 26.
Website 27 6.8 • Feedback contribution is 16%.
J Sandhiya 10 6.9 • Total touch points response received is 51.
Jayasri 2 7.0 • Major audience is from Instagram and is 78%.
• Friends referral and Google search are 18% and 4% respectively.
Grand Total 51 6.8
• 54% of the complaints received for 54%.
• Taste and Quality, Customization complaints are 23% each.

Touch Point Count

Friend referral 9
Google search 2
Instagram 40
Grand Total 51

Touch points Complaints

Friend Taste & Cus-
refer- Quality tomization
ral complaints complaints
18% Google 23% 23%
search
4%

Instagram Delivery complaints

78% 54%
 Healthy menu – Week 1
From 01-Jun-23 to 07-Jun-23

Observation :
Leads/Orders/Conv
• Total leads handled is 15.
12 120% • Overall orders from Healthy menu is 11.
11
• Conversion is 73%.
10 100% • Total sales is Rs. 15,059.
• Sales contribution of Whatsapp is 69%.
• Contribution of Swiggy and website is 23% and 8% respectively.
8 80%
7 Leads
Orders
6 60% Conv
64%
4 40%
3 3

2 20%
1 1

0 0%
Swiggy Website Whatsapp

Sales & contribution Healthy Moonbakes - Feedback

Swiggy
23% Swiggy
27%

Good
45%
Website
8%

Whatsapp No response
70% 27%
Thank You