Campaign Restructure:

The previous campaign structure has several challenges such as low search volume for many keywords, the
inclusion of numerous redundant keywords, high campaign numbers particularly for different models.

To address these challenges, we are proposing a new campaign structure which primarily involves using long-tail
keywords to improve overall SOV within the Phrase & Exact campaigns and to streamline and optimize the
campaigns in a better way.
Currently, there are 8 to 9 campaigns per nameplate, but it's suggested to condense this structure down to 4/5
campaigns.
This new structure unifies model-specific campaigns into a single campaign, organizing them at the Ad Group
level for better categorization.
 MSTV Overall

CPC & CPL

MSTV Overall MSTV Overall
₹ 6.00 ₹ 300
₹ 5.61

₹ 5.08
₹ 5.00 ₹ 250 ₹ 243 ₹ 245

₹ 4.00 ₹ 200

₹ 3.37
₹ 150
Avg. CPC

CPL
₹ 3.00 ₹ 2.88 ₹ 2.90 ₹ 2.80 ₹ 132
₹ 109
₹ 100 ₹ 95
₹ 2.00 ₹ 74

₹ 50
₹ 1.00
₹0
₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
₹ 0.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Month

Month
 MSTV Overall
CTR, CPC, SOV
MSTV Overall MSTV Overall
12.00%
35.00% 32.05%
10.29% 31.15%
10.00% 30.00% 28.42%

8.00% 25.00% 24.01% 23.99%

22.75%

6.00% 20.00%
CTR

SOV
4.54%
3.71% 15.00%
4.00% 2.99% 2.79%
1.96% 10.00%
2.00%
5.00%
0.00%
0.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
Month

MSTV Overall
₹ 6.00 ₹ 5.61
₹ 5.08
₹ 5.00

₹ 4.00
₹ 3.37
Avg. CPC

₹ 2.88 ₹ 2.90 ₹ 2.80

₹ 3.00

₹ 2.00

₹ 1.00
₹ 0.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Commercial Overall
CPC & CPL

Commercial Overall Commercial Overall

₹ 20.00 ₹ 16,000
₹ 14,825
₹ 18.00 ₹ 17.51
₹ 17.09 ₹ 14,000
₹ 16.00 ₹ 15.04 ₹ 15.17
₹ 14.21 ₹ 12,000
₹ 14.00
₹ 12.60
₹ 10,000
₹ 12.00
Avg. CPC

₹ 10.00 ₹ 8,000

CPL
₹ 8.00
₹ 6,000
₹ 6.00
₹ 4,000
₹ 3,176 ₹ 2,978
₹ 4.00 ₹ 2,574
₹ 1,665 ₹ 1,804
₹ 2,000
₹ 2.00
₹ 0.00 ₹0
₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23

Month Month
 Commercial Overall
CTR, CPC, SOV

Commercial Overall Commercial Overall

25.00% 20.00%
17.92% 18.21%
20.68% 18.00% 16.39%
20.00% 16.00% 15.39% 15.26%
14.45%
14.00%
14.55% 14.52% 15.24%
15.00% 13.16% 12.00%
12.06%
10.00%

SOV
CTR

10.00% 8.00%
6.00%
5.00% 4.00%
2.00%
0.00% 0.00%
0.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Commercial Overall
₹ 20.00
₹ 18.00 ₹ 17.09 ₹ 17.51
₹ 16.00 ₹ 15.04 ₹ 15.17
₹ 14.21
₹ 14.00 ₹ 12.60
₹ 12.00
Avg. CPC

₹ 10.00
₹ 8.00
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Alto K10 Overall

CPC & CPL

Alto K10 Overall Alto K10 Overall
₹ 20.00
₹ 12,000 ₹ 11,136
₹ 18.00 ₹ 17.24
₹ 16.00 ₹ 10,000
₹ 14.00 ₹ 12.87 ₹ 13.11
₹ 12.33
₹ 12.00 ₹ 11.42 ₹ 8,000 ₹ 7,447
₹ 10.82
Avg. CPC

₹ 10.00 ₹ 8.71
₹ 6,000 ₹ 5,386

CPL
₹ 8.00
₹ 6.00 ₹ 4,000
₹ 2,863
₹ 4.00 ₹ 2,043 ₹ 1,960
₹ 2.00 ₹ 2,000 ₹ 1,395
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
Month
 Alto K10 Overall
CTR, CPC, SOV

Alto K10 Overall

42.00%
41.00% 40.77%

40.00%
39.00%
38.07% 37.88%
38.00%
36.92%
CTR

36.81%
37.00% 36.30%
36.03%
36.00%
35.00%
34.00%
33.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month

Alto K10 Overall

₹ 20.00
₹ 18.00 ₹ 17.24
₹ 16.00
₹ 14.00 ₹ 12.87 ₹ 13.11
₹ 12.33
₹ 12.00 ₹ 10.82 ₹ 11.42
Avg. CPC

₹ 10.00 ₹ 8.71
₹ 8.00
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Brand Overall

CPC & CPL

Brand Overall
Brand Overall
₹ 18.00 ₹ 16.44 ₹ 1,400 ₹ 1,307
₹ 16.00 ₹ 1,263
₹ 14.34
₹ 14.00 ₹ 1,200 ₹ 1,128
₹ 12.00 ₹ 10.73 ₹ 1,000
Avg. CPC

₹ 10.00
₹ 800 ₹ 676
₹ 8.00 ₹ 7.23

CPL
₹ 6.51
₹ 5.44 ₹ 600
₹ 6.00 ₹ 4.99 ₹ 470
₹ 400 ₹ 367 ₹ 355
₹ 4.00
₹ 2.00 ₹ 200
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
Month
 Brand Overall
CTR, CPC, SOV

Brand Overall Brand Overall

40.00% 40.00% 37.68%
36.26%
35.00% 33.60% 32.60% 35.00% 33.04%
31.81% 31.89% 31.50%
30.33%
30.00% 27.51% 30.00% 28.70%
25.34% 25.73%
25.00% 25.00%
20.87%
20.00% 20.00%

SOV
CTR

15.00% 15.00%
10.00% 10.00%
5.00% 5.00%
0.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Brand Overall
₹ 18.00 ₹ 16.44
₹ 16.00
₹ 14.34
₹ 14.00
₹ 12.00 ₹ 10.73
Avg. CPC

₹ 10.00
₹ 8.00 ₹ 7.23
₹ 6.51
₹ 6.00 ₹ 5.44 ₹ 4.99
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Brezza Overall

CPC & CPL

Brezza Overall Brezza Overall

₹ 14.00 ₹ 13.05 ₹ 14,000
₹ 11.93 ₹ 11,574
₹ 12.00 ₹ 10.96 ₹ 12,000
₹ 10.50 ₹ 10.56
₹ 10.00 ₹ 8.87 ₹ 9.25 ₹ 10,000 ₹ 9,067
₹ 8.00 ₹ 8,000
Avg. CPC

CPL
₹ 6.00 ₹ 6,000
₹ 4,052
₹ 4.00 ₹ 4,000
₹ 2,130
₹ 2.00 ₹ 2,000 ₹ 1,277 ₹ 1,403 ₹ 1,534

₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month
 Brezza Overall
CTR, CPC, SOV

Brezza Overall Brezza Overall

37.00% 36.55% 40.00% 37.74% 37.30%
34.97%
36.00% 35.64% 35.00% 32.89%
35.07% 30.74% 30.48%
35.00% 30.00% 27.22%
34.16%
34.00% 33.37% 25.00%
32.94%
33.00% 20.00%

SOV
CTR

31.96%
32.00% 15.00%
31.00% 10.00%
30.00% 5.00%
29.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Brezza Overall
₹ 14.00 ₹ 13.05
₹ 11.93
₹ 12.00 ₹ 10.96
₹ 10.50 ₹ 10.56
₹ 10.00 ₹ 8.87 ₹ 9.25

₹ 8.00
Avg. CPC

₹ 6.00

₹ 4.00

₹ 2.00

₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Tour Overall

CPC & CPL

Tour Overall Tour Overall

₹ 16.00 ₹ 9,000
₹ 14.07 ₹ 7,872
₹ 14.00 ₹ 12.76 ₹ 8,000
₹ 12.00 ₹ 7,000
₹ 10.08 ₹ 10.50
₹ 9.62 ₹ 6,000
₹ 10.00
₹ 8.11
Avg. CPC

₹ 5,000
₹ 8.00

CPL
₹ 6.51 ₹ 4,000 ₹ 3,449
₹ 6.00
₹ 3,000
₹ 4.00 ₹ 2,000 ₹ 1,655
₹ 2.00 ₹ 1,000 ₹ 316 ₹ 385 ₹ 381
₹ 302
₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month
 Tour Overall
CTR, CPC, SOV

Tour Overall Tour Overall

40.00% 25.00%
33.66% 34.58% 33.73%
35.00% 19.95%
30.05% 30.73% 20.00%
28.10% 27.96% 18.26%
30.00%
25.00% 15.00% 14.32% 14.31%
13.23% 12.94%
20.00% 11.69%

SOV
CTR

15.00% 10.00%

10.00%
5.00%
5.00%
0.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Tour Overall
₹ 16.00
₹ 14.07
₹ 14.00 ₹ 12.76
₹ 12.00
₹ 10.08 ₹ 10.50
₹ 10.00 ₹ 9.62
₹ 8.11
Avg. CPC

₹ 8.00
₹ 6.51
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
Celerio Overall

CPC & CPL

Celerio Overall
CTR, CPC, SOV
Dzire Overall

CPC & CPL

Dzire Overall
CTR, CPC, SOV
 Eeco Overall

CPC & CPL

Eeco Overall Eeco Overall

₹ 12.00 ₹ 11.13 ₹ 7,000
₹ 10.85 ₹ 6,328
₹ 9.90 ₹ 10.29
₹ 10.00 ₹ 9.39 ₹ 6,000 ₹ 5,534
₹ 9.00
₹ 8.47
₹ 5,000
₹ 8.00
₹ 4,000
Avg. CPC

₹ 6.00

CPL
₹ 3,000
₹ 2,311
₹ 4.00
₹ 2,000 ₹ 1,515
₹ 1,066 ₹ 1,210 ₹ 1,068
₹ 2.00 ₹ 1,000

₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month
 Eeco Overall
CTR, CPC, SOV

Eeco Overall Eeco Overall

43.00% 40.00%
35.94%
41.81% 35.00% 33.63%
42.00% 41.50% 32.05% 31.55%
30.05%
40.64% 40.81% 30.00%
41.00% 25.53%
25.00%
40.00% 39.53% 21.04%
20.00%

SOV
CTR

39.00% 38.62%
38.14% 15.00%
38.00%
10.00%
37.00% 5.00%
36.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Eeco Overall
₹ 12.00 ₹ 11.13 ₹ 10.85
₹ 9.90 ₹ 10.29
₹ 10.00 ₹ 9.00 ₹ 9.39
₹ 8.47
₹ 8.00
Avg. CPC

₹ 6.00

₹ 4.00

₹ 2.00

₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Etriga Overall

CPC & CPL

Ertiga Overall Ertiga Overall

₹ 16.00 ₹ 7,000
₹ 13.73 ₹ 6,208
₹ 14.00 ₹ 6,000
₹ 11.75 ₹ 5,222
₹ 12.00 ₹ 11.34
₹ 10.74 ₹ 10.40 ₹ 5,000
₹ 10.00 ₹ 9.42 ₹ 9.41
₹ 4,000
Avg. CPC

₹ 8.00

CPL
₹ 3,000 ₹ 2,385
₹ 6.00
₹ 4.00 ₹ 2,000
₹ 838 ₹ 1,080 ₹ 841 ₹ 969
₹ 2.00 ₹ 1,000

₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month
 Ertiga Overall
CTR, CPC, SOV

Ertiga Overall Ertiga Overall

43.00% 35.00%
41.67% 41.78% 29.35% 29.51% 30.49%
42.00% 30.00% 29.09%
26.49% 26.84%
41.00%
39.99% 25.00% 23.20%
40.00% 39.39%
38.97%
39.00% 20.00%

SOV
CTR

38.00% 37.47% 15.00%

37.04%
37.00%
10.00%
36.00%
35.00% 5.00%

34.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Ertiga Overall
₹ 16.00
₹ 13.73
₹ 14.00
₹ 11.34 ₹ 11.75
₹ 12.00 ₹ 10.74 ₹ 10.40
₹ 10.00 ₹ 9.42 ₹ 9.41
Avg. CPC

₹ 8.00
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 S-Presso Overall

CPC & CPL

S-Presso Overall S-Presso Overall

₹ 18.00 ₹ 16.36 ₹ 14,000
₹ 12,482
₹ 16.00 ₹ 15.33
₹ 12,000
₹ 14.00 ₹ 13.45
₹ 12.32 ₹ 11.96 ₹ 10,000
₹ 12.00 ₹ 11.00 ₹ 10.88
₹ 8,000 ₹ 7,112
Avg. CPC

₹ 10.00

CPL
₹ 8.00 ₹ 6,000 ₹ 5,145
₹ 6.00
₹ 4,000 ₹ 2,943
₹ 4.00 ₹ 2,691
₹ 1,741 ₹ 1,980
₹ 2.00 ₹ 2,000

₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month
 S-Presso Overall
CTR, CPC, SOV

S-Presso Overall S-Presso Overall

41.00% 60.00%
40.00% 39.80% 39.61% 39.78%
47.23% 48.81%
50.00% 46.37% 44.58% 44.71%
39.00% 43.95%
37.98% 38.11%
38.00% 40.00%
37.12%
31.84%
37.00%
30.00%

SOV
CTR

36.00%
35.03%
35.00% 20.00%
34.00%
10.00%
33.00%
32.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

S-Presso Overall
₹ 18.00 ₹ 16.36
₹ 16.00 ₹ 15.33
₹ 14.00 ₹ 13.45
₹ 12.32 ₹ 11.96
₹ 12.00 ₹ 11.00 ₹ 10.88
Avg. CPC

₹ 10.00
₹ 8.00
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 Swift Overall

CPC & CPL

Swift Overall Swift Overall

₹ 20.00 ₹ 18.36 ₹ 16,000
₹ 18.00 ₹ 14,000 ₹ 13,357
₹ 16.00 ₹ 15.30
₹ 12,000
₹ 14.00 ₹ 12.58 ₹ 12.13
₹ 12.00 ₹ 11.01 ₹ 10,000
₹ 8,151
Avg. CPC

₹ 9.73
₹ 10.00 ₹ 8.90 ₹ 8,000

CPL
₹ 8.00 ₹ 5,829
₹ 6,000
₹ 6.00
₹ 4,000
₹ 4.00 ₹ 1,826 ₹ 2,305
₹ 1,410 ₹ 1,739
₹ 2.00 ₹ 2,000
₹ 0.00 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month
 Swift Overall
CTR, CPC, SOV

Swift Overall Swift Overall

35.00% 32.80%
45.00%
38.40% 39.22% 39.13% 28.67% 28.44%
40.00% 30.00%
25.57% 25.48% 26.59%
35.00% 33.97% 33.57%
25.00% 23.15%
30.00% 28.37%
20.00%
25.00%

SOV
20.57%
CTR

20.00% 15.00%
15.00% 10.00%
10.00%
5.00%
5.00%
0.00%
0.00% Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

Swift Overall
₹ 20.00 ₹ 18.36
₹ 18.00
₹ 16.00 ₹ 15.30
₹ 14.00 ₹ 12.58 ₹ 12.13
₹ 12.00 ₹ 11.01
Avg. CPC

₹ 9.73
₹ 10.00 ₹ 8.90
₹ 8.00
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
 WagonR Overall

CPC & CPL

WagonR Overall WagonR Overall

₹ 20.00 ₹ 18.72
₹ 17.48 ₹ 16,000
₹ 18.00 ₹ 14,527
₹ 16.00 ₹ 15.42 ₹ 14,000
₹ 14.00 ₹ 13.03 ₹ 13.49 ₹ 12,000
₹ 12.00 ₹ 11.30
₹ 10.58 ₹ 10,000
Avg. CPC

₹ 8,520
₹ 10.00
₹ 8,000

CPL
₹ 8.00
₹ 6,000 ₹ 5,565
₹ 6.00
₹ 4.00 ₹ 4,000 ₹ 3,194
₹ 1,937 ₹ 2,479
₹ 2.00 ₹ 1,791
₹ 2,000
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 ₹0
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month
Month
 WagonR Overall
CTR, CPC, SOV

WagonR Overall WagonR Overall

45.00% 45.00%
40.26% 39.16% 39.83% 40.10%
40.00% 36.23% 37.37% 35.93% 40.00%
35.00% 35.00%
30.57% 30.39%
30.00% 30.00% 28.00% 28.66% 28.96%
27.29%
25.37%
25.00% 25.00%

SOV
CTR

20.00% 20.00%
15.00% 15.00%
10.00% 10.00%
5.00% 5.00%
0.00% 0.00%
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23 Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month Month

WagonR Overall
₹ 20.00 ₹ 18.72
₹ 18.00 ₹ 17.48
₹ 16.00 ₹ 15.42
₹ 14.00 ₹ 13.03 ₹ 13.49
₹ 12.00 ₹ 11.30
₹ 10.58
Avg. CPC

₹ 10.00
₹ 8.00
₹ 6.00
₹ 4.00
₹ 2.00
₹ 0.00
Apr'23 May'23 June'23 July'23 Aug'23 Sep'23 Oct'23
Month