Objectives

How do search engines rank search results

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 Objectives

How search results are ranked

To explain how search results are ranked
● I can order a list by rank
● I can explain that a search engine follows rules to rank results
● I can give examples of criteria used by search engines to rank results

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https://youtu.be/oIMTM168BK8

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Search Engines Web Browser

Web browser is software that is used to view

the information from web pages

A search engine is a website used to

search for content on the Internet.

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 Introduction

Ordering and ranking

City Population City Population
A B
Beijing 19,618,000 Tokyo 37,400,068
Cairo 20,076,000 These tables list the ten Delhi 28,514,000

Delhi 28,514,000 biggest cities in the world. Shanghai 25,582,000

Dhaka 19,578,000 São Paulo 21,650,000

Mexico City 21,581,000 How are they ordered? Mexico City 21,581,000

Mumbai 19,980,000 Cairo 20,076,000

Which table is more useful
Osaka 19,281,000 Mumbai 19,980,000
and why?
São Paulo 21,650,000 Beijing 19,618,000

Shanghai 25,582,000 Dhaka 19,578,000

Tokyo 37,400,068 Osaka 19,281,000

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 Introduction

Ordering and ranking

City Population City Population
A B
Beijing 19,618,000 Tokyo 37,400,068
Cairo 20,076,000 In table A, the cities are Delhi 28,514,000

Delhi 28,514,000 ordered alphabetically. Shanghai 25,582,000

Dhaka 19,578,000 São Paulo 21,650,000
In table B, the cities are
Mexico City 21,581,000 Mexico City 21,581,000
ranked by their
Mumbai 19,980,000 Cairo 20,076,000
population.
Osaka 19,281,000 Mumbai 19,980,000
São Paulo 21,650,000 Beijing 19,618,000

Shanghai 25,582,000 Dhaka 19,578,000

Tokyo 37,400,068 Osaka 19,281,000

Source: Wikipedia.com - populations based on UN 2018 population estimates

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 Introduction

In this lesson you're going to see how search

engines rank their results to show you the
most useful result first.

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 Activity 1

What content can you find on websites?

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 Objectives

Webpage can have the following

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 Activity 1

Create your own webpage

URL: e.g. www.allaboutourschool.com Webpage heading
Webpage address Our School
Welcome to our school

Our school is a large primary school near

Subheadings Manchester. There are lots of things that we
love about our school and you can find out
more on this page.

Paragraphs of
information Pictures or diagrams

Link
s
Link:
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Rules for scoring your page
How to rank your web page/web site to the top of search results:

1 point for each time the search term appears in the paragraphs of text

5 points for each time the search term appears in the subheadings

10 points if the search term appears in the heading

20 points if the search term appears in the Webpage address

50 points for each other webpage that has linked to your page

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