Professional Documents
Culture Documents
CHP 02
CHP 02
Strategic Management:
Concepts & Cases
13th Edition
Fred David
Clear Business
Vision
Comprehensive
Mission Statement
Reveals:
what the organization wants to be
whom we want to serve
Consolidate values
to responsible action
Copyright © 2011 Pearson Education, Inc. Ch 2 -28
Publishing as Prentice Hall
Declaration of
Attitude
Broad
Broadin
inscope
scope
Generate
Generatestrategic
strategicalternatives
alternatives
Not
Notoverly
overlyspecific
specific
Reconciles
Reconcilesinterests
interestsamong
among
diverse
diversestakeholders
stakeholders
Finely
Finelybalanced
balancedbetween
between
specificity
specificity&&generality
generality
Arouse
Arousepositive
positivefeelings
feelings&&
emotions
emotions
Motivate
Motivatereaders
readersto
toaction
action
Generate
Generatefavorable
favorableimpression
impression
of
ofthe
thefirm
firm
Reflect
Reflectfuture
futuregrowth
growth
Provide
Providecriteria
criteriafor
forstrategy
strategy
selection
selection
Basis
Basisfor
forgenerating
generating&&
evaluating
evaluatingstrategic
strategicoptions
options
Dynamic
Dynamicin
innature
nature
needs
Identifies the utility of a firm’s products
to its customers
Copyright © 2011 Pearson Education, Inc. Ch 2 -33
Publishing as Prentice Hall
Utility of Firm’s Products to Customers
Mission Technology
Employees Components
Survival,
Growth,
Public Profits
Image
Self-Concept Philosophy