BLUSMART

GROUP D
MUSKAN (14)
PARVE ( 18)
VENKAT (33)
VIVEKA (34)
CONTENT
• Problem Statement
• BLU Smart's Journey
• How is BLU Smart Different?
• User Personas
• SAVE Model
• Features Expansion Opportunities
• R.I.C.E Prioritization
• Success Metrics
• Go-to-market Strategy
PROBLEM
STATEMENT • BluSmart, a ride-hailing service, is facing tough
competition from established players like Uber and
Ola in the two cities where it has recently launched.
As a result, BluSmart is perceived by users as an
alternative option rather than their primary choice
for ride-hailing services. To overcome this challenge
and position BluSmart as a leading brand, the
company aims to develop innovative features that
differentiate it from Uber and Ola, while also
addressing the pain points faced by regular users of
ride-hailing services.
 • Was founded in 2019 by Ankit Jain and
Rishabh Jain.
• Is headquartered in Gurugram, India.
Operates in Delhi NCR and Bengaluru.
HISTORY • Has a fleet of over 2,200 electric vehicles.
• Has completed over 2.5 million trips.
• Has covered over 86 million clean
kilometres.
 • Different types of chargers and their charging
times: Fast charger: A fast charger can fully charge
BLUSMART a BluSmart vehicle in about 90 minutes. Slow
charger: A slow charger can take several hours to
JOURNEY fully charge a vehicle. Home charger: A home
charger can take several hours to fully charge a
vehicle.
 HOW IS BLUSMART DIFFERENT ?

• Zero emissions: BlueSmart's all-electric fleet helps to reduce air pollution and improve air quality.
• Zero surge pricing: BlueSmart does not charge surge pricing, even during peak hours. This means
that you can always get a ride at a fair price.
• Zero ride denials: BlueSmart never denies rides, even if you are travelling to a less popular
destination. This means that you can always get a ride when you need it.
• Zero financial investment: BlueSmart's driver partners do not need to make any financial
investment to start driving. This makes it a great option for drivers who are looking for a flexible
and affordable way to make money
USER PERSONAS
USER PERSONAS
PAIN POINTS :
• Priya might find that Blu Smart's services are not
available in all the areas she needs to travel, limiting her
options for affordable rides.
• Blu Smart may not consistently offer relevant coupons
and discounts, which could hinder Priya's ability to save
money on her rides.
GOALS :
• Priya wants to find a ride-hailing service that is
affordable. She also wants to save money.
• Getting relevant coupons and discounts would make him
happy and motivates him to prefer Blu Smart.
• She would like to have all the details of the driver on her
phone, so that she can share the same with her family for
safety purpose
USER PERSONAS
PAIN POINTS :
• Akash is concerned about the environment and wants to
use a ride-hailing service that is better for the planet.
• Akash is often in a hurry and wants to find cabs that are
reliable and efficient.
GOALS :
• Akash values a ride-hailing service that ensures a
seamless music experience without any interruptions,
making convenience a top priority.
• For him, a smooth and enjoyable journey matters more
than money or discounts.
• He would also prefer interacting with the cab driver, as an
extrovert.
SAVE MODEL
• [8:05 pm, 03/10/2023] Venkat SPJIMR: Solution: A sustainable resolution to transport and mobility problem within Indian cities. For corporate employees of firms with a very large employee stationed head count.
• [8:06 pm, 03/10/2023] Venkat SPJIMR: Problem: India is amongst the top of the list in the most polluting countries. And Delhi and its sister cities of the NCR are among the most polluting cities globally. Bengaluru is amongst the cities with the worst traffic jam in the world today.
• The corporate employees find it very hard to get an affordable ride in rush hours and also hard to find a punctual ride.
• [8:20 pm, 03/10/2023] Venkat SPJIMR: Sloution: BluSmart contributes to reducing air pollution and noise pollution in these cities, while providing a more non fluctuating priced, punctual and efficient ride experience to all the collaborated company employees.
• [8:24 pm, 03/10/2023] Venkat SPJIMR: Access: BluSmart is currently available and accessible in Delhi NCR and Bengaluru only. Plans on expanding to other major cities of India.
• [8:29 pm, 03/10/2023] Venkat SPJIMR: Issues: Some areas are generally not covered in the normal app. And some drivers are not available in particular areas at a said time.
• [8:33 pm, 03/10/2023] Venkat SPJIMR: Affordibility: In the normal apps, the rides prices are traffic and demand based. But for the corporate app, the prices are fixed per time, location and distance.
• [8:42 pm, 03/10/2023] Venkat SPJIMR: Value Proposition: Dedication:
• Providing customers with best possible ride-hailing experience.
• Constantly innovating and improving its services.
• Committed to customer satisfaction.
• Reliability:
• Fleet of well-maintained vehicles and experienced drivers.
• Ensuring a safe and reliable travel experience.
• Sustainability:
• All-electric fleet reduce air pollution and noise in cities.
• [8:45 pm, 03/10/2023] Venkat SPJIMR: Convenience:
• Rides can be booked through a user-friendly app.
• The company offers a wide range of payment options.

• Special features:
• CO2 tracker
• Zero cancelations
• [8:50 pm, 03/10/2023] Venkat SPJIMR: Education: How to make them use it. Blu Prive:
• Exclusive community open to people who pledged to switch to a cleaner, greener, and more sustainable form of mobility.
• Members of Blu Prive access benefits such as educational resources and workshops on electric vehicles.
• #MyBluKms:
• Encourages riders to adopt electric mobility. Tracks rides showing CO2 emissions saved.
• The campaign provides educational resources about environmental benefits of EV.
• Partnerships with educational institutions:
• Partnered with several educational institutions, schools and universities.
• Programs about EV and sustainable transportation. Teach students benefits of EV, how they work, and how they can reduce air pollution.
SAVE MODEL
• [8:05 pm, 03/10/2023] Venkat SPJIMR: Solution: A sustainable resolution to transport and mobility problem within Indian cities. For corporate employees of firms with a very large employee stationed head count.
• [8:06 pm, 03/10/2023] Venkat SPJIMR: Problem: India is amongst the top of the list in the most polluting countries. And Delhi and its sister cities of the NCR are among the most polluting cities globally. Bengaluru is amongst the cities with the worst traffic jam in the world today.
• The corporate employees find it very hard to get an affordable ride in rush hours and also hard to find a punctual ride.
• [8:20 pm, 03/10/2023] Venkat SPJIMR: Sloution: BluSmart contributes to reducing air pollution and noise pollution in these cities, while providing a more non fluctuating priced, punctual and efficient ride experience to all the collaborated company employees.
• [8:24 pm, 03/10/2023] Venkat SPJIMR: Access: BluSmart is currently available and accessible in Delhi NCR and Bengaluru only. Plans on expanding to other major cities of India.
• [8:29 pm, 03/10/2023] Venkat SPJIMR: Issues: Some areas are generally not covered in the normal app. And some drivers are not available in particular areas at a said time.
• [8:33 pm, 03/10/2023] Venkat SPJIMR: Affordibility: In the normal apps, the rides prices are traffic and demand based. But for the corporate app, the prices are fixed per time, location and distance.
• [8:42 pm, 03/10/2023] Venkat SPJIMR: Value Proposition: Dedication:
• Providing customers with best possible ride-hailing experience.
• Constantly innovating and improving its services.
• Committed to customer satisfaction.
• Reliability:
• Fleet of well-maintained vehicles and experienced drivers.
• Ensuring a safe and reliable travel experience.
• Sustainability:
• All-electric fleet reduce air pollution and noise in cities.
• [8:45 pm, 03/10/2023] Venkat SPJIMR: Convenience:
• Rides can be booked through a user-friendly app.
• The company offers a wide range of payment options.

• Special features:
• CO2 tracker
• Zero cancelations
• [8:50 pm, 03/10/2023] Venkat SPJIMR: Education: How to make them use it. Blu Prive:
• Exclusive community open to people who pledged to switch to a cleaner, greener, and more sustainable form of mobility.
• Members of Blu Prive access benefits such as educational resources and workshops on electric vehicles.
• #MyBluKms:
• Encourages riders to adopt electric mobility. Tracks rides showing CO2 emissions saved.
• The campaign provides educational resources about environmental benefits of EV.
• Partnerships with educational institutions:
• Partnered with several educational institutions, schools and universities.
• Programs about EV and sustainable transportation. Teach students benefits of EV, how they work, and how they can reduce air pollution.
FEATURE EXPANSION OPPORTUNITIES

IMPROVING
WEEKLY PASS
CUSTOMER SERVICE

COLLABORATIONS
REFER & EARN
AND PARTNERSHIP
FEATURE EXPANSION OPPORTUNITIES
PERKS –
• Cost and Ride Limit
• Attracting Customers
TARGET AUDIENCE –
• Job owners
WEEKLY PASS • Tourists
• Marriage shopping
BENEFITS TO THE CUSTOMERS –
• Cost Savings
• Convenience and Flexibility:
• Increased Usage:
• Commuting Solution
BENEFITS TO BLUSMART –
• Customer Retention
• Enhanced Customer Loyalty
FEATURE EXPANSION OPPORTUNITIES

IMPROVING
WEEKLY PASS
CUSTOMER SERVICE

COLLABORATIONS
REFER & EARN
AND PARTNERSHIP
FEATURE EXPANSION OPPORTUNITIES
BluSmart should enhance its customer service through effective
phone support and the implementation of a robust chatbot system.
This includes providing a valid phone number for immediate
assistance and developing an advanced chatbot to facilitate better
customer communication and problem resolution.
IMPROVING WHY SHOULD THEY ADDRESS THIS PROBLEM?
BECAUSE:
CUSTOMER SERVICE A study by McKinsey & Company found that chatbots can improve
customer satisfaction by up to 30%. A study by Gartner found that by
2024, 25% of customer interactions will be handled by chatbots.
BENEFITS TO THE CUSTOMERS –
• Improved Accessibility
• Efficient Query Resolution
• 24/7 Support
• Personalized Assistance
• Improved customer satisfaction
FEATURE EXPANSION OPPORTUNITIES

IMPROVING
WEEKLY PASS
CUSTOMER SERVICE

COLLABORATIONS
REFER & EARN
AND PARTNERSHIP
FEATURE EXPANSION OPPORTUNITIES
Partnerships: Form strategic partnerships with local
businesses, hotels, airports, and corporate clients to
generate initial traction and increase brand visibility in
new cities. (elaborate on this and write the benefits of this
feature. Blu Smart has already partnered with: Tata
COLLABORATIONS Motors
AND PARTNERSHIP American Express
HDFC Lif
BENEFITS –
• Convenience
• Expanded Reach
• Enhanced Experience
• Reliable Transportation
• Integrated Solutions
FEATURE EXPANSION OPPORTUNITIES
The "Refer and Earn" feature is a referral program
implemented by BluSmart that allows users to refer the
service to their friends, family, or acquaintances and earn
rewards in return. When a user refers someone to sign up
REFER & EARN and use BluSmart, they receive incentives or benefits
once the referred person completes a certain action, such
as taking their first ride or becoming a regular customer.
BENEFITS TO THE CUSTOMERS –
• Word-of-mouth marketing boost
• Cost-effective customer acquisition
• Expanding user base
• Strengthened customer loyalty
• Win-win rewards
R.I.C.E. FRAMEWORK
 SUCCESS METRICS
• Number of People downloading the BLU Smart App in a month.
• Number of Drivers signing up for BLU Smart Driver service.
• Number of People Applying for Weekly Pass.
• Percentage of People taking the customer service of BLU Smart.
• Number of Companies Willing to Collaborate or Partner with BLU Smart.
• Number of People using the Refer & Earn feature Stickiness: Percentage of people
signing up for the Weekly Pass.
• User Engagement: Number of views the loyalty program offers and other features.
• Number of App ratings.
• Customer satisfaction: NPS(Net promoter score) & CES (Customer Experience
Score)
GO TO MARKET STRATEGY