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PRINCIPL

8 BAS
OF
ES
DESI
GRAPHIC

IC
LAYO
GN
UTPRESENTATION BY ALFREDO TORRES
 INTRODUCT
Graphic design is a branch of science from the art of design to create

ION visual elements in a medium.

The science of graphic design includes visual arts, typography, layout,
and interaction design.

PRESENTATION BY ALFREDO TORRES 01

 CONTENT
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

01 PROPORTION 05 UNITY
02 BALANCE 06 HARMONY
03 CONTRAST 07 EMPHASIS

04 RHYTHM 08 LAYOUT

02
 01 PROPORTION
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

Efforts to regulate the size between one part and

another. Big, small, wide, narrow, long, short, or
low height is a matter of Proportion. In Fine Arts
this principle of proportion is used to consider the
A B
ratio of the area of ​a paper or canvas of the object
being drawn or painted.

03
01 PROPORTION
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

A B

03
 02 BALANCE
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

Balance is a condition of a design or object that

ASYMMETRICAL
makes all forces work and do not cancel each other out. There
are two basic principles of a balance.
Symmetrical balance is balance that occurs perpendicularly.
The balance this time is like using two elements that are similar
to using a mirror.
Asymmetrical balance, is a balance that looks the same but in SYMMETRICAL

different weight settings or weights.

04
02 BALANCE
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

04
 03 CONTRAS
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

T
The purpose of the contrast principle is to avoid design
elements on a page that look similar. If the elements (type of
text, color, size, text thickness, spacing, etc.) are not desired,
then make the design elements different from each other. SIZE
COLOR
Sometimes, in a page, contrast is the visualization that attracts CONTRAST CONTRAST
the most attention. Contrast is the initial cause of the reader
reading the page.

05
03 contrast
basic principles of graphic design layout

05
 04 RHYTHM
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

Rhythm is a pattern created by elements repeatedly and varied.

Repetition (repeating similar elements consistently) and
variation (changes in shape, size, position or elements) are keys
to visual rhythm. Placing elements in a layout on a regular basis
will create a soft, calm and relaxing feel. Sudden changes in the
REPETITION PATTERN
size and spacing of elements will imply a fast feel, lively
rhythm and interesting atmosphere.

06
04 RHYTHM
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

06
 05 UNITY
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

Unity is one of the principles that emphasizes the harmony of

the elements that are arranged, a design can be said to be
unified if the whole looks harmonious.
This principle is used to unify layout elements such as
typography, illustrations, colors, etc. With this unity, the A B
elements in it will support and complement each other so that
the focus is obtained according to the desired goal.

07
 06 HARMON
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

Y
Harmony or alignment is the suitability of one part with another
in a design. Aspects in harmony can be in the form of harmony
in line and shape or harmony in texture and color.
The principle of harmony has a function as a factor that ensures
that a design does not seem too crowded.
If contrast gives a strong and active impression so that it
attracts attention, harmony will actually show a passive
impression.

08
 07 EMPHASI
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

S
The design needs to have the principle of emphasis which
means something that becomes the focus or gets attention first.
In this section of emphasis, layout is an important requirement
to attract people's eyes.

PRESENTATION BY ALFREDO TORRES 09

 08 LAYOUT
BASIC PRINCIPLES OF GRAPHIC DESIGN LAYOUT

The layout in the design can basically be divided into several

parts, it can be 4 parts, 3 parts, and 2
parts depending on the design needs.
This layout is still basic

PRESENTATION BY ALFREDO TORRES 10

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