Types of Customer

Research

Group No 01
 1. Introduction
2. Primary Research
Table
3. Quantitative Research
of
4. Qualitative Research
Content
5. Secondary Research
6. Importance of Customer Research
 Customer research (or consumer research) is a set of
techniques used to identify the needs, preferences,
behaviors, and motivations of your current or potential
customers.Businesses typically conduct customer research
to uncover new insights on their customers. They then use
these newly uncovered insights to improve their product,
craft an effective marketing strategy, and more.

Customer research can be done in two distinct ways: primary and

secondary.

Primary and secondary research can be further broken down into two
kinds of research: qualitative and quantitative.
 Primary Research
Primary research is any type of research that you conduct directly with your target customers. Its greatest advantages
are that you can target it to groups or segments of your customers and specifically tailor the content to your research
needs. Primary customer research includes:

Online survey is a structured questionnaire that your target audience completes over the internet
generally through a filling out a form.

Mail surveys are postal service-delivered questionnaires that are distributed to specific
population samples.

Telephone interview is a data collection method when the interviewer communicates with
the respondent on the telephone in accordance with the prepared questionnaire.

face-to-face survey happens where an interviewer is physically present to ask the survey questions and
to assist the respondent in answering them.

Focus groups are a good way to get a sense of customer preferences and attitudes, but can be
difficult to apply to the entire customer base.
Quantitative Research

Quantitative research offers statistical data about your customers, such as their age, where they purchase,
and whether or not they are familiar with your brand. Online surveys are currently the most popular
instrument used for quantitative research. In order to project the findings across your whole client base and
feel confident in the results, the objective is to reach enough consumers to make the results statistically
reliable.

There are Four Main Types of Quantitative Research.

Qualitative Research

Qualitative research investigates consumers'

thoughts and perceptions of your good or
service as well as their driving forces. The
most popular method for doing qualitative
research is focus groups.

Compared to quantitative research, they are

open-ended, more in-depth interviews with
fewer participants. Even though the
interviews yield detailed information, the
findings should only be utilized as a guide
because they aren't comprehensive enough
to apply to your whole consumer group.
 Secondary Research Secondary Research
Secondary research is data that has been gathered and arranged by a
third party. Usually, decision support applications or sizable market
research firms that concentrate on particular sectors and data types are
these third parties. Included in this is "syndicated research," which is
study that is carried out independently, published, and offered for sale
by a market research company.

Importance of Customer Research

Businesses who have a thorough understanding of
their clients are far ahead of those that don't. With a
little investigation, whatever it is that Business wants
to learn or do becomes much clearer. Customer
research has the potential to provide a competitive
advantage when done successfully.
 Group Members
Nadeera waas BMgt - 555/21-07/0001
Sadeepa Sathsara BMgt - 555/21-07/0009
Sasindu Hemal BMgt - 555/21-06/0001
Dilmi Shashinika BMgt - 555/21-06/0003
Ashni Saranga BMgt - 555/21-07/0030

Thank You!