WADHWANI FOUNDATION | Entrepreneur

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Pitch Deck

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MILESTONE 1:
Launch your startup
Read the notes section to understand how the info flows into your Pitch Deck
• The problem statement is well-defined - crisp and succinct
• The primary (customer interactions) or secondary (desktop research) data supports the problem definition
• The venture has identified and defined its niche customer persona
• The persona captures the customer profile & behaviours - demographic, geographic, psychographic, buying behaviours etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives
• The venture has an estimate of market size (TAM, SAM and SOM)
• There is a clear description of the solution that is being proposed
• The venture has identified the customer needs, pains and gains (Well made Value Proposition Canvas)
• The value proposition demonstrates how it is better than existing alternatives
• The venture has identified a market segment and the niche therein
• The team has introduced themselves and have defined roles
• The team has explained or show all necessary evidence of why they are the best team to solve this problem
• The venture has a well-balanced co-founding team and share complementary skill sets

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Introduction And Team Composition

Business Name: Laundry Locker Stations St
Team members names Strengths and abilities Role/Position
PV ID:

ROSELADA Mikaella Leadership, Analytical, & Communication skills CEO

PISTON, Ma. Cristina B. Problem Solving, Creativity, & Teamwork. CFO

CAMBALING, Adrianne Mykah P. Time Management, Decision Making, & Organization COO
Skills

BIGORNIA, Glenn Christian B. Strategic Thinking, Analytical, & Technical Expertise CTO

What makes us a good team to solve the problem we chose?

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Picture Picture Picture

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Creating Jobs. Changing Lives.
Problem Statement
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CONTEXT PROBLEM ALTERNATIVES

What is the root cause of the problem? What do customers do now to fix the problem?

- Many students live in dorms outside Manila - Busy college schedules can make it hard for - LPU students living in Intramuros will go to
and need to stay there. Laundry takes up much them to find their time to do the laundry. the laundry shops to lessen their problem
of their time, so we came up with an idea to about their laundry and can’t result to their
simplify it, especially for those in living in inconvenience.
Intramuros.

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often?
- LPU students residing in Intramuros
dormitories.
How does the customer feel?
-Customers, in this case, students facing the
challenge of managing laundry amidst their
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busy schedules, often feel stressed,
overwhelmed, and frustrated. They may
experience a sense of time scarcity, as they
struggle to balance academic responsibilities,
extracurricular activities, and social
engagements while finding time to do laundry.
What are the disadvantages of the alternatives?
-Using laundry shops poses several
disadvantages for students, including high
costs, time constraints, limited control over
laundry processes, potential for damage to
clothing, inconsistent service quality, privacy
concerns, and a risk of dependency on
external services.

QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
- Increased their time to find the laundry
that’s not fully occupied, lack of time to rest
because you still must go to the laundry shop
and then queue there that results in loss of
doing their school assignments.
 Place your

Customer Interviews And Surveys

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Details of the survey Results

How many customers did you interview? (At least 25 for B2C and 2 for B2B)

How many of them agree this is a problem that needs to be solved?

How many of them said they can already solve this problem and don't need a new solution?

Note: Insert link to the survey and results.

Creating Jobs. Changing Lives.

Problem Definition Place your
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WADHWANI FOUNDATION | Entrepreneur

Clear & Succinct Problem Definition:

The problem at hand addresses the laundry challenges faced by students with hectic schedules at educational institutions. Juggling coursework, extracurricular
activities, part-time jobs, and social commitments leaves students with limited time and energy for laundry tasks. The inconvenience of traditional laundry methods,
including accessing on-campus facilities or off-site services, leads to time constraints, stress, and impacts their overall well-being.

Market data and customer interviews affirm the significance of this issue. Market research demonstrates a substantial demand among students for more convenient and
time-efficient laundry solutions. Customer feedback from students reveals their frustration with traditional laundry methods and a strong preference for innovative,
hassle-free alternatives.

The proposed solution is a Mobile Laundry App with Locker Service, integrating a mobile application for scheduling laundry services with secure locker stations on
campus. This comprehensive approach offers a convenient, time-saving, and customizable solution for students to manage their laundry needs efficiently. Compared to
traditional methods, this solution saves students valuable time, enhances convenience through 24/7 locker access, provides customization options, ensures laundry item
security, and reduces stress and time pressure, ultimately improving their overall quality of life. Market data highlights a growing demand for such services, and
customer feedback aligns with this innovative approach, meeting market demands 6 and customer preferences.

Steps of Problem Definition:

• Put the problem in the context

• Explain the relevance and criticality of the problem

• Substantiate your claims (market data, customer interviews)

• Propose a solution

• Explain the incremental benefits of your proposed solution(s)

 Market Sizing
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• Top-down approach

TAM

SAM

• Bottom-up approach SOM

 Solution
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Solution description:
• We offer a comprehensive Mobile Laundry App solution tailored to the needs of busy students in university campuses.
• Currently, the customers are addressing the problem by relying on traditional laundry methods, such as using on-campus laundry
facilities, local laundry services, or self-service laundromats. These methods involve time-consuming and inconvenient processes,
leading to frustration, time constraints, and stress.
• Our solution offers customers the benefit of unparalleled convenience and efficiency. With our mobile app, students can
effortlessly schedule laundry services, set preferences, and receive real-time updates. The integration of secure locker stations on
campus ensures the safety of their laundry items. Our service saves students valuable time, enhances convenience through 24/7
locker access, offers customization options, and reduces stress and time pressure, ultimately improving their overall quality of life.
• The details of our offering consist of:
1. Mobile App Interface - An intuitive mobile app for easy scheduling and customization of laundry services.
2. Secure Locker Stations - Strategically placed on campus or dormitories for secure drop-off and pick-up.
3. Real-Time Updates - Notifications at each stage of the laundry process for user convenience and peace of mind.
 Solution
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Why this business will work in our market/region or country: Place your
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We believe that our Mobile Laundry App with Locker Service will excel in our market and region due to several compelling factors:

• Student Population - Our location is home to a substantial student population, making it an ideal market. The service is tailored to cater to the specific
needs of students who demand a convenient laundry solution.
• Busy Urban Lifestyle - Our region is characterized by a fast-paced urban lifestyle, with demanding academic and work schedules. Our solution addresses
the universal challenge of managing laundry amidst these hectic routines.
• Technological Adoption - High levels of technological adoption in our market enhance the accessibility and potential success of our mobile app, which is a
core component of our service.
• Security and Trust - Security and trust hold significant value in our culture. The inclusion of secure locker stations aligns perfectly with these concerns,
providing an added layer of safety for customers' belongings.
• Environmental Consciousness - Our service's potential to reduce water and energy consumption in laundry processes resonates well with the growing
environmental consciousness in our region.
• Limited Competition - A careful assessment of the competitive landscape revealed limited laundry service options that offer the same level of convenience
and customization as ours, presenting a unique and promising opportunity for our business.
• Adaptability - We have the capability to tailor our marketing, pricing, and service offerings to align with local preferences and cultural norms, ensuring
effective resonance with our target audience.
Customer Persona Template
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Personality trait Personality trait Personality trait
Motivations
Goals

Photo

Frustrations
Ethos

Age:
Occupation:
Location: Bio

Personality
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Value Proposition Canvas

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What do you offer that makes the customers happy?

1. Convenient and time-saving laundry solutions I would LOVE it if:
- Intuitive app design with a user-friendly interface, allowing users to schedule • Convenient and time-saving laundry solutions.
pickups, select service preferences, and track laundry status effortlessly. • Hassle-free laundry scheduling and order tracking.
Automatic reminders and easy reordering save valuable time. • Access to a reliable, on-demand laundry service.
2. Hassle-free laundry scheduling and order tracking • Efficient and cost-effective laundry management.
- Comprehensive order management dashboard with real-time tracking, order
history, and customizable notifications. Users can access pickup and delivery
schedules, order details, and delivery ETAs at their fingertips.
3. Access to a reliable, on-demand laundry service
- Large network of trusted and responsive laundry providers available around
the clock. Verified reviews and ratings help users choose the perfect provider,
while instant booking ensures timely service.
4. Efficient and cost-effective laundry management
- Smart route optimization for laundry pickups and deliveries reduces
transportation costs and minimizes environmental impact. Transparent pricing
models and loyalty rewards offer cost-effectiveness and budget control.
GAIN CREATORS GAINS
What is the product or service that you are offering?
Student discount I would WANT:
- Unlock student discounts by verifying your student status on the app for PRODUCT/ • To provide students a convenient and time-saving solution to
budget-friendly laundry services. handle their laundry needs.
Loyalty promo SERVICE JOBS
- Earn loyalty rewards like discounts, free loads, and priority scheduling as you
use our app for laundry services.
Customization of your detergent and preferences
- Tailor your laundry with detergent and preference customization options, PAIN KILLERS PAINS
ensuring your laundry is done just the way you like it.

Which features of your offering relieve the customer's pains?

Lack of time for laundry
- On-demand laundry service with flexible scheduling to accommodate busy lifestyles.
Hassle of transporting laundry
- Convenient laundry pickup and delivery services, eliminating the need for transportation.
Inconvenience of waiting for laundry I would HATE it if:
- Real-time order tracking and notifications to keep users informed about their laundry's • Lack of time for laundry
progress. • Hassle of transporting laundry
High laundry cost • Inconvenient of waiting for laundry
- Transparent pricing models, loyalty programs, and student discounts to make laundry more • High laundry cost
affordable.

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Creating Jobs. Changing Lives.
Thank You!