WADHWANI FOUNDATION | Entrepreneur

IGNITE
Pitch Deck

01
MILESTONE 1:
Launch your startup
Read the notes section to understand how the info flows into your Pitch Deck
• The problem statement is well-defined - crisp and succinct
• The primary (customer interactions) or secondary (desktop research) data supports the problem definition
• The venture has identified and defined its niche customer persona
• The persona captures the customer profile & behaviours - demographic, geographic, psychographic, buying behaviours etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives
• The venture has an estimate of market size (TAM, SAM and SOM)
• There is a clear description of the solution that is being proposed
• The venture has identified the customer needs, pains and gains (Well made Value Proposition Canvas)
• The value proposition demonstrates how it is better than existing alternatives
• The venture has identified a market segment and the niche therein
• The team has introduced themselves and have defined roles
• The team has explained or show all necessary evidence of why they are the best team to solve this problem
• The venture has a well-balanced co-founding team and share complementary skill sets

2
 WADHWANI FOUNDATION | Entrepreneur
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Introduction And Team Composition

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Business Name: PV ID:

Team members names Strengths and abilities Role/Position

CEO

COO/CTO

CFO/CMO

What makes us a good team to solve the problem we chose?

-----------------------------------------

Picture Picture Picture

02
Creating Jobs. Changing Lives.
Problem Statement
WADHWANI FOUNDATION | Entrepreneur
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CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?

QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
Customer Interviews And Surveys
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Details of the survey Results

How many customers did you interview? (At least 25 for B2C and 2 for B2B)

How many of them agree this is a problem that needs to be solved?

How many of them said they can already solve this problem and don't need a new solution?

Note: Insert link to the survey and results.

Creating Jobs. Changing Lives.

Problem Definition Place your
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Clear & Succinct Problem Definition:

Steps of Problem Definition:

• Put the problem in the context

• Explain the relevance and criticality of the problem

• Substantiate your claims (market data, customer interviews)

• Propose a solution

• Explain the incremental benefits of your proposed solution(s)

 Market Sizing
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• Top-down approach

TAM

SAM

• Bottom-up approach SOM

Solution
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Solution description:
We offer a…………………………………………
Currently the customers are addressing the problem by ………………………………………...
Our solution offers customers the benefit of …………………………………………………………..
The details of our offering consist of:
1. ?
2. ?
3. ?

Why this business will work in our market/region or country:

……………………………………………………………………………………………………………………………………………….
Customer Persona Template
WADHWANI FOUNDATION | Entrepreneur
Personality trait Personality trait Personality trait
Motivations
Goals

Photo

Frustrations
Ethos

Age:
Occupation:
Location:
Bio

Personality
Value Proposition Canvas
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WADHWANI FOUNDATION | Entrepreneur

I would LOVE it if:

What do you offer that makes the customers happy? ? What would make the customer happy?
? What do the clients want when facing the problem?

This refers to the feeling/action of customers before he

gets in contact with your solution.

You have validated your original idea or your new MVP

What is the product or service that you are I would WANT:
offering?
GAIN CREATORS GAINS What do the clients do (actions) when facing
the problem?
PRODUCT/
SERVICE JOBS This refers to the feeling/action of customers
before he gets in contact with your solution.
PAIN KILLERS PAINS

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the
problem?

This refers to the feeling/action of customers before he gets

in contact with your solution.

02
Creating Jobs. Changing Lives.
MILESTONE 2:
Create your Business Model and MLP
• The problem statement is well-defined - crisp and succinct
• The primary (customer interactions) or secondary (desktop research) data supports the problem definition
• The venture has identified and defined its niche customer persona
• The persona captures the customer profile & behaviours - demographic, geographic, psychographic, buying behaviours etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives
• The venture has an estimate of market size (TAM, SAM and SOM)
• There is a clear description of the solution that is being proposed
• The venture has identified the customer needs, pains and gains (Well made Value Proposition Canvas)
• The value proposition demonstrates how it is better than existing alternatives
• The venture has identified a market segment and the niche therein
• The team has introduced themselves and have defined roles
• The team has explained or show all necessary evidence of why they are the best team to solve this problem
• The venture has a well-balanced co-founding team and share complementary skill sets

• The venture has identified the competition - direct and indirect competitors
• The venture has identified at least one unique differentiator in their offering that will compel customers to switch from competitor
product/service to theirs. This differentiator has been validated by a few early adopters
• The venture has employed the right format of the Canvas (lean canvas/ business model canvas) and all blocks of the canvas are
complete and coherent
• The venture can convincingly and crisply explain how the venture attract customers, serve and keep customers and is viable as a
business (also makes money)
• The venture has interviewed early adopters (or potential clients) and validated their solution approach/ idea works
11
Competition Analysis Place your
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DIRECT COMPETITORS SECONDARY COMPETITORS INDIRECT COMPETITORS

Creating Jobs. Changing Lives.

Customer Value Statement
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Clear and Succinct - Customer Value Statement Customer Value Statement – Suggested
Template

For [customer] who has [wants, needs, opportunities],

the [product name], is a [product category] that
[compelling reason for the customer to buy/key benefit
for the customer].

What competitive advantages will you build to keep the promise of your Unique Value Proposition?

How will you defend your competitive advantage?

Lean Canvas Place your
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SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER SEGMENTS

…………………………………… PROPOSITION • ? …………………………………………
…………………………………… ………………………………………… • ? …………………………………………
…………………………………… ………………………………………… • ? …………………………………………
PROBLEM …………………………………… ………………………………………… • ? …………………………………………
……………………… ………………………………………… • ? …………………………………………
…………………………… …………………………………………
………………………………………… Business Model (Explain with a process diagram)

KEY METRICS HIGH-LEVEL CONCEPT CHANNELS

• ? ……………………………………… • ?
EXISTING ALTERNATIVES • ? ……………………………………… • ?
………………………………………… • ? ……………………………………… • ?
………………………………………… • ? ……………………………………… • ? EARLY ADOPTERS
………………………………………… ……………………………………… • ? …………………………………………
………………………………………… ……………………………………… …………………………………………
………………………………………… ……………………………………… …………………………………………
……………………………………… …………………………………………
……………………………………… …………………………………………
……………………………………… …………………………………………
………………………

COST STRUCTURE
• ? REVENUE STREAMS
• ? • ?
• ? • ?
• ? • ?
• ?
MVP
WADHWANI FOUNDATION | Entrepreneur

Full product/service description:

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• Pricing
• Product/Service options
• Characteristics and benefits
• Description of how the product will work and steps the customer will follow
• Any other information
• …?
• …?

Insert a picture/link video/website link

MVP Validation
WADHWANI FOUNDATION | Entrepreneur

What is your MVP

Conclusion:
Test Details: Persevere
Pivot
How long will we test this MVP?
Not conclusive

Who is our target audience for the test? How many of them?

How will we get to that audience?

Results of Test:
Realizations / Insights:
Did enough customers buy? Why or why not?

Did customers pay the price we expected? Why or why not?

Did customers come back to our product or show interest in doing so? Next Steps:
Why or why not?

Did customers recommend our product to others or evangelize

about it? Why or why not?
Thank
You!