MILESTONE 4:

Activate
• The problem is a problem worth solving / opportunity worth pursuing (high pain intensity for the customer)
• The problem statement is well defined - crisp and succinct
• Problem validation done with verifiable evidence - 25 customers under b2c and 2 customers under b2b.
• The venture has identified and defined it's niche
• The venture has created a customer persona / multiple customer personas
• The persona captures the customer profile & behaviors - demographic, geographic, psychographic, buying behaviors etc.
• The venture can identify how the customer solves the problem today and the gaps in the existing alternatives.
• The venture has identified a market segment and the niche therein
• The venture has identified the competition - direct and indirect competitors
• The venture has identified the customer needs, pains and gains (Well made VPC)
• The venture has a compelling value proposition (See comment)
• Identify your customer's main problem.
• Identify all the benefits your product offers.
• Describe what makes these benefits valuable.
• Connect this value to your buyer's problem.
• Differentiate yourself as the preferred provider of this value.
• The venture has employed the right format of the Canvas and the business model tells a comprehensive story

• The business plan/basic financial plan (activate) instills confidence on the financial viability of the venture
• The venture has created a showcase-able prototype

• The venture has a clear direction of the top 2/3 GTM channels
• The venture has a articulated Positioning statement differentiable from competition
• The team has introduced themselves and have defined roles
• The team has explained why they are the best team to solve this problem 1

• The pitch deck looks well designed and there are minimal 'eye-catching' errors
Branding, Positioning & Channels
WADHWANI FOUNDATION | Entrepreneur

• Present here your brand name and logo

Brand name is Service Assistant and logo is on right.

• Present here your Positioning Statement

We position us as most trust worthy and a reliable service
provider

Market segment Channels Why this channel?

Early adopters: Online channel All our client are

ecommerce companies so
we come under online
channel.

Clients: Online/offline channel Our client may present in

offline and online both.
 Funding Plan
WADHWANI FOUNDATION | Entrepreneur

• How much funds required to reach to the next Funds utilization strategy (Details)
level of the venture? • Open up a second office
We would need to have a big office and a big staff. • Employing more employees
Funds of is would be required 5 lakhs. • Buying few more gadgets
• Digital marketing
• How much have been bootstrapped? If not, why ?
• Advertisement
Its just a start for the business. • sponsoring
• How much can be bootstrapped?
 Nothing at this moment.
How much external funding required? If not, why?
Taking external funding at this early stage would not
be good for the company.
Valuation
Place your
logo here

WADHWANI FOUNDATION | Entrepreneur

Valuation methods used Company Valuation (in dollars) How did you arrive at your
company’s valuation? On what
basis?

By evaluating the 20k-25k $1200 per month

earnings per month
Thank
You!