Lean Canvas

[Product Name] Designed for: Date:

UNIQUE VALUE UNFAIR CUSTOMER

PROBLEM SOLUTION
PROPOSITION ADVANTAGE SEGMENTS

A few key customer needs How well are you going to solve each of
Proposed solution for the customer Something that cannot easily be copied
(Opportunities) that your product aims to those problems? Where do they live? What’s their
needs you’ve identified. or bought. It’s more element of strategy
address. personality? How do they spend their
You might use a Value Curve to compare than part of a business model. time? What brands do they identify with?
your Value Proposition with other What are their political views? What is
competitors. their typical age, gender, and education?
KEY METRICS CHANNELS

A few key metrics that will tell you how How are you going to reach customers? Do
your business is doing. See you need partners, resellers? What
North Star Metric and OMTM. marketing channels might be the most
effective (e.g., Ads)?

COST STRUCTURE REVENUE STREAMS

All costs associated with running the business: How exactly are go going to make money?
employees, office, hardware, travel, licenses, bills, etc. Do you have a Pricing Strategy?
What incomes might you expect?

Based on Lean Canvas by LEANSTACK (https://leanstack.com/lean-canvas) adapted from Business Model Canvas. Author: Paweł Huryn
 The Product Compass with Paweł

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Paweł Huryn
Author, Product Coach