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[YOUR NAME] Soal Assessment -
KAMPUS MERDEKA - Business
Advocate
 PT NODEFLUX TEKNOLOGI INDONESIA

Lean Canvas,
Business Model
Canvas & SWOT
Analysis

KAMPUS MERDEKA 2021

 Presentation
BUSINESS GENERAL ASSESSMENT | KAMPUS MERDEKA 2021

Highlights
Executive Summary
The Power of Competitive Advantage
Lean Canvas
Business Model Canvas
SWOT Analysis
 “A business model
describes the rationale of
how an organisation
creates, delivers and
A. Osterwalder, Y. Pigneur, p.14 (2010)
captures value”
Business model canvas is a structure for our
business. It allows us to plan cost and revenue

Executive streams, map our activities, profile customer

and place the key activities.

Summary
The Power of
Competitive Advantage

• Competitive advantage is an edge that enables a company to outperform its average competitor.
• Competitive advantage can be sustained only by continuously pursuing new ways to compete.
• Gartner : the difference that matters to customers.

BUSINESS GENERAL ASSESSMENT | KAMPUS MERDEKA 2021

Tell us about the product or service you currently sell.

Answer here :

BUSINESS GENERAL ASSESSMENT | KAMPUS MERDEKA 2021

What makes it valuable? How is it different from your
competition?

Answer here :

BUSINESS GENERAL ASSESSMENT | KAMPUS MERDEKA 2021

 Lean
BUSINESS GENERAL KNOWLEDGE | NOVEMBER 2020

Canvas
Lean canvas gathers the meaning of the smallest solution that
delivers customers’ value. It is usually divided into two
sides. Left side, is mainly focused on a product, where the
right side focuses on a market.

Lean canvas is a one-page business plan designed to create a

snapshot of our business idea, distill the essence of our
product or service, and break it down into key parts.
Problem Solution Unique Value Unfair Advantage Customer Segments
What problems are people How will you solve these Proposition
facing? List their top 3 problems? Write down a How will you turn an What separates you from Create personas of the people
frustrations. solution for each problem. unaware visitor into an competitors? What makes you can help. Visualize these
interested customer? Create a you ahead of the pack? people who will turn to you
clear and compelling one- for solutions.
Existing liner message you want to
Alternatives send across.

PRODUCT MARKET
How are these problems Early Adopters
solved today? This can be a What are the specific
Key Metrics High Level Concept Channels
direct competitor to what you characteristics of your early
How will you measure the How will you reach your
are offering or the existing adopters?
success of your product or How does your product or target? Direct marketing,
ways people are employing
service? List the key metrics. service fit into the grand social media, ads,
to address their problems.
scheme of things? partnerships — identify the
effective ways to reach them.

Cost Structure Revenue Streams

What are the fixed and variable costs to launch your product or service? Annual Cost, How will we generate income? Show a pricing model of your product or service and
Maintenance Cost, etc include other revenue sources; Prepaid, Postpaid, Perpetual, Subscription.
Problem Solution Unique Value Unfair Advantage Customer Segments
What problems are people How will you solve these Proposition
facing? List their top 3 problems? Write down a How will you turn an What separates you from Create personas of the people
frustrations. solution for each problem. unaware visitor into an competitors? What makes you can help. Visualize these
interested customer? Create a you ahead of the pack? people who will turn to you
clear and compelling one- for solutions.
Existing liner message you want to
Alternatives send across.

ANSWER HERE
How are these problems Early Adopters
solved today? This can be a What are the specific
Key Metrics High Level Concept Channels
direct competitor to what you characteristics of your early
How will you measure the How will you reach your
are offering or the existing adopters?
success of your product or How does your product or target? Direct marketing,
ways people are employing
service? List the key metrics. service fit into the grand social media, ads,
to address their problems.
scheme of things? partnerships — identify the
effective ways to reach them.

Cost Structure Revenue Streams

What are the fixed and variable costs to launch your product or service? Annual Cost, How will we generate income? Show a pricing model of your product or service and
Maintenance Cost, etc include other revenue sources; Prepaid, Postpaid, Perpetual, Subscription.
 Business
BUSINESS GENERAL KNOWLEDGE | NOVEMBER 2020

Model
Canvas
Set up strategic planning frameworks, including SWOT
Analysis..

Business model canvas is a structure for your business. It

allows you to plan cost and revenue streams, map your
activities, profile customer and place the key activities.
Key Partners Key Activities Unique Value Customer Customer Segments
Channel Partners Partners Activation Proposition Relationships
x Partners Training Partner Discount xxx Create personas of the people
x CRM Updates Performance Discount you can help. Visualize these
x x x people who will turn to you
x x for solutions.
x x

Key Resources Channels

How will you do the key How will you reach your
activities? List the key target? Direct marketing,
resources. social media, ads,
partnerships — identify the
effective ways to reach them.

Cost Structure Revenue Streams

What are the fixed and variable costs to launch your product or service? Annual Cost, How will we generate income? Show a pricing model of your product or service and
Maintenance Cost, etc include other revenue sources; Prepaid, Postpaid, Perpetual, Subscription.
Key Partners Key Activities Unique Value Customer Customer Segments
Channel Partners Partners Activation Proposition Relationships
x Partners Training Partner Discount xxx Create personas of the people
x CRM Updates Performance Discount you can help. Visualize these
x x x people who will turn to you
x x for solutions.
x x

ANSWER Key Resources

How will you do the key
activities? List the key
HERE
Channels
How will you reach your
target? Direct marketing,
resources. social media, ads,
partnerships — identify the
effective ways to reach them.

Cost Structure Revenue Streams

What are the fixed and variable costs to launch your product or service? Annual Cost, How will we generate income? Show a pricing model of your product or service and
Maintenance Cost, etc include other revenue sources; Prepaid, Postpaid, Perpetual, Subscription.
Differences between Lean Canvas
and Business Model Canvas

1. Target 4. Consumer
• Lean canvas is a company • Lean canvas is not yet focused on consumers because the company has not yet
• While the business model canvas is more on the business issued finished products
• While the business model canvas focuses on consumer responses related to
2. Goals products.
• In lean canvas, the goal is clearer and more targeted so that it can help provide
solutions quickly. 5. Approach
• Slightly different from the business model canvas, whose main purpose is to • Lean canvas analysis starts from finding a problem, proposing a solution, how
help create value from a business. to reach a solution, the costs involved, and the possible profit.
• Meanwhile, the business model canvas focuses on infrastructure plus the
3. Focus existing components on lean canvas.
• Lean canvas focuses on businesses and companies
• On the other hand, the business model canvas focuses on products, consumers,
investors, consultants, and advisors.
Differences between Lean Canvas
and Business Model Canvas

6. Competition
• Lean canvas is able to assess whether a business is superior to other products
and how to capitalize that advantage into profit.
• The business model canvas, on the other hand, focuses more on the qualitative
and quantitative value of a product if it is to remain successful in the market.
Basically, the difference between lean canvas and business model canvas is in the
process, but the big goal remains the same.
That is why it is highly recommended to take turns using these two approaches so
that a business is able to find the right answer to its needs.

7. Application
• Lean canvas is a simple problem-solving method oriented approach that
allows business people to do it in stages.
• In the business model canvas, solutions are obtained based on deep
understanding, creativity, discussion, and constructive analysis.
 SWOT
BUSINESS GENERAL KNOWLEDGE | NOVEMBER 2020

Analysis

Find Competitive Position with SWOT Analysis.

A SWOT analysis maps out our company’s path towards our

goals by identifying strengths and weaknesses (internal
attributes) and opportunities and threats (external
conditions). Uncover our company's competitive position
with these guiding questions.
STRENGTHS • What advantages does our company & OPPORTUNITIES What changes in technology, policies, and
product have? social patterns can be a growth opportunity for
• Brand • What do we do better than competitors?
• Digital the company?
• People • What are our unique selling points? Transformation
•x • CoVid-19
•x •x
•x •x
•x

WEAKNESSES • What areas can we improve on? THREATS • What are the obstacles to our company’s
• What does our company lack? growth?
• Price • What things do our competitors do better
• Competitors • Who are our competitors?
• Performance than us? • Tech / AI • What changing factors can threaten our
• Partners Method company's position?

•x • OEM
•x •x
•x •x
•x
STRENGTHS • What advantages does our company & OPPORTUNITIES What changes in technology, policies, and
product have? social patterns can be a growth opportunity for
• Brand • What do we do better than competitors?
• Digital the company?
• People • What are our unique selling points? Transformation
•x • CoVid-19
•x •x
•x •x

ANSWER HERE
•x

WEAKNESSES • What areas can we improve on? THREATS • What are the obstacles to our company’s
• What does our company lack? growth?
• Price • What things do our competitors do better
• Competitors • Who are our competitors?
• Performance than us? • Tech / AI • What changing factors can threaten our
• Partners Method company's position?

•x • OEM
•x •x
•x •x
•x
Thank you!