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Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships

Customer Segments

Who are our Key Partners? What Key Activities do What value do we What type of For whom are we creating value?
Who are our key our Value Propositions deliver to the relationship does Who are our most important
suppliers? Which Key require? Our Distribution customer? Which one each of our Customer customers? Is our customer base a
Resources are we Channels? Customer of our customer‘s Segments expect us Mass Market, Niche Market,
acquiring from partners? Relationships? Revenue problems are we to establish and Segmented, Diversified, Multi-sided
Which Key Activities do streams? helping to solve? What maintain with them? Platform
partners perform? bundles of products Which ones have we
CATEGORIES: and services are we established? How are
offering to each they integrated with
Production, Problem
Customer Segment? the rest of our
MOTIVATIONS FOR Solving,
Which customer needs business model? How
PARTNERSHIPS: Platform/Network
are we satisfying? costly are they?
Optimization and
economy, Reduction of
risk and uncertainty,
Acquisition of particular Key Resources CHARACTERISTICS: Channels
resources and activities Newness,
What Key Resources do Performance, Through which
our Value Propositions Customization, Channels do our
require? Our Distribution ―Getting the Job Customer Segments
Channels? Customer Done‖, Design, want to be reached?
Relationships Revenue Brand/Status, Price, How are we reaching
Streams? Cost Reduction, Risk them now? How are
Reduction, our Channels
FEB Manajemen - UMS
 TYPES OF RESOURCES: Accessibility, integrated? Which
Physical, Intellectual Convenience/Usability ones work best?
(brand patents, Which ones are most
copyrights, data), cost-efficient? How
Human, Finance are we integrating
them with customer
routines?

Cost Structure Revenue Streams

What are the most important costs inherent in our business
model? Which Key Resources are most expensive? Which Key
Activities are most expensive?
IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure,
low price value proposition, maximum automation, extensive
outsourcing), Value Driven (focused on value creation, premium
value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-
Variable costs, Economies of scale, Economies of scope
For what value are our customers really willing to pay? For what do they
currently pay? How are they currently paying? How would they prefer to
pay? How much does each Revenue Stream contribute to overall
revenues?
TYPES: Asset sale, Usage fee, Subscription Fees,
Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer
segment dependent, Volume dependent
time-Market

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited
(https://neoschronos.com). License: CC BY-SA 3.0

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