Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Key Activities do our Value What value do we deliver to the What type of relationship does For whom are we creating Propositions require? Our customer? Which one of our each of our Customer Segments value? Who are our most Distribution Channels? customer’s problems are we expect us to establish and important customers? Is our Customer Relationships? helping to solve? What bundles maintain with them? Which ones customer base a Mass Market, Revenue streams? of products and services are we have we established? How are Niche Market, Segmented, offering to each Customer they integrated with the rest of Diversified, Multi-sided Platform CATEGORIES: Segment? Which customer our business model? How costly Production, Problem Solving, needs are we satisfying? are they? Platform/Network CHARACTERISTICS: Newness, Performance, Customization, “Getting the Job Key Resources Done”, Design, Brand/Status, Channels What Key Resources do our Price, Cost Reduction, Risk Through which Channels do our Value Propositions require? Our Reduction, Accessibility, Customer Segments want to be Distribution Channels? Convenience/Usability reached? How are we reaching Customer Relationships them now? How are our Revenue Streams? Channels integrated? Which ones work best? Which ones TYPES OF RESOURCES: are most cost-efficient? How are Physical, Intellectual (brand we integrating them with patents, copyrights, data), customer routines? Human, Financial
Cost Structure Revenue Streams
What are the most important costs inherent in our business model? Which Key For what value are our customers really willing to pay? For what do they currently Resources are most expensive? Which Key Activities are most expensive? pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? IS YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing), Value Driven (focused on TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, value creation, premium value proposition). Licensing, Brokerage fees, Advertising FIXED PRICING: List Price, Product feature dependent, Customer segment SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities), Variable costs, dependent, Volume dependent Economies of scale, Economies of scope DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
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