Designed for: Designed by: Date:

Business Model
Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Who are our Key What Key Activities What value do we deliver to the customer? Which one of our What type of relationship does For whom are we
Partners? Who are do our Value customer’s problems are we helping to solve? What bundles each of our Customer Segments creating value? Who are
our key suppliers? Propositions of products and services are we offering to each Customer expect us to establish and our most important
Which Key require? Our Segment? Which customer needs are we satisfying? maintain with them? Which ones customers? Is our
Resources are we Distribution have we established? How are customer base a Mass
acquiring from Channels? CHARACTERISTICS: Newness, Performance, Customization, they integrated with the rest of our Market, Niche Market,
partners? Which Customer “Getting the Job Done”, Design, Brand/Status, Price, Cost business model? How costly are Segmented, Diversified,
Key Activities do Relationships? Reduction, Risk Reduction, Accessibility, they? Multi-sided Platform
partners perform? Revenue streams? Convenience/Usability

MOTIVATIONS CATEGORIES:
FOR Production, Problem
PARTNERSHIPS: Solving,
Optimization and Platform/Network
economy, Reduction
of risk and Key Resources Channels
uncertainty, What Key Through which Channels do our
Acquisition of Resources do our Customer Segments want to be
particular resources Value Propositions reached? How are we reaching
and activities require? Our them now? How are our Channels
Distribution integrated? Which ones work
Channels? best? Which ones are most cost-
Customer efficient? How are we integrating
Relationships them with customer routines?
Revenue Streams?

TYPES OF
RESOURCES:
Physical, Intellectual
(brand patents,
copyrights, data),
Human, Financial

Cost Structure Revenue Streams

What are the most For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay?
important costs How much does each Revenue Stream contribute to overall revenues?
inherent in our TYPES: Asset sale, Usage fee, Subscription Fees,
business model? Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising
Which Key FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume dependent
Resources are most DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
expensive? Which
Key Activities are
most expensive?

IS YOUR
BUSINESS MORE:
Cost Driven (leanest
cost structure, low
price value
proposition,
maximum
automation,
extensive
outsourcing), Value
Driven (focused on
value creation,
premium value
proposition).

SAMPLE
CHARACTERISTIC
S: Fixed Costs
(salaries, rents,
utilities), Variable
costs, Economies of
scale, Economies of
scope
Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0

Designed for: Designed by: Date:

Business Model
Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Key Resources Channels

Cost Structure Revenue Streams

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0