TAXI FOR

SURE
MORDEN INSTITUTE OF
BUSINESS MANAGEMENT

Mihir Pankhawala
Anushka Burgute
KEY FACTS & SUMMARY

Raghunandan G and Aprameya Radhakrishna – Co Founder & CEO

Started in 2011
TaxiForSure was one of the fastest growing taxi-aggregators in the
country, which offers safe, easy and convenient commute options. The
company, unlike others in the industry, partners with a variety of different
taxi operators who in turn work with drivers making its business model
extremely asset-light. This strategic approach, along with cutting edge
technology, enables the company to ensure that customers get easily
accessible, safe and economical taxi rides.
OBJECTIVES

• Timely transfer
• Best service
• Cost effectiveness
• Customer respect
 Never present where the customer
needed them & no customer's when the
cabs were free .

Customer dependency on operator's to

PROBLEM get in touch with Cabs was posing
problem
AREA
ALTERNATIVES

There should be competitive market without that there is no fun to be in the market
In starting they had acquired the market with there services , but later on there was issues raised by the
customers side and cab drivers to .
Ola Cabs acquired its smaller rival TaxiForSure in $200 million cash and equity agreement .
Customer Reliability

Clean & Safe Travel

Affordable Charges
FOCUS AREA
Estimate Time for Destination Reach
BEST POSSIBLE SOLUTION

• Sufficient cabs available for service

• Proper technology & updated systems should be used
• They should be views through the point of customers
 • The business Strategy was
great , but they failed to
LEARNINGS execute it in the market.
SLIDE TITE
THANK YOU
Have A Nice Day