The Success story of

18 MAM 5789
S. I. Madushani
 Content

1. Introduction
2. Faliurs & Challenges
3. How Uber achieve success
4. Future suggestion for Uber
 Introduction
• Founded in 2009 by Garrett Camp and Travis Kalanick
• Headquarters in San Francisco, California
• Impact on transportation industry
 Faliurs & Challenges
• Regulatory battles: License loss in London
• Safety concerns: Incidents involving drivers
• Cultural issues: Workplace controversies
• Financial losses: Reported $8.5 billion loss in 2019
• Competition: Facing rivalry from companies like Grab and Didi Chuxing
 How Uber achieve success
• Innovative technology: Mobile app revolutionized transportation
• Strategic expansion: Rapidly entered new markets globally
• Market disruption: Offered convenient alternative to taxis
• Adaptive business model: Diversified services like Uber Eats
• Effective marketing: Built strong brand recognition
 Future suggestion for Uber
• Focus on sustainability: Introduce electric vehicles
• Diversify services: Explore healthcare transportation
• Improve driver welfare: Offer benefits like healthcare coverage
• Invest in emerging markets: Expand operations in Africa and
Southeast Asia
• Enhance customer experience: Implement predictive pricing and
personalized recommendations
THANK
YOU!