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Promotion

Packages
For Foreign Visitors:

Family Fun Package: Wellness Retreat Package:


Adventure Seeker Package: • 6 days/5 nights wellness resort stay.
• 7 days/6 nights family-friendly villa stay. • Daily yoga and meditation.
• 5 days/4 nights beachfront resort stay. • Private beach access with toys. • Guided nature walks.
• • Family whale watching tour. • Tailored spa treatments.
Whale watching.
• Snorkeling with turtles. • Surfing lessons.
• Snorkeling with turtles. • Family surf lessons. • Cycling excursions.
• Surf camp with instructors. • Guided family cycling tour. • Option for additional spa or workshops.
• Guided cycling tour. • Option for parental spa treatments. • Price: From $900/person.
• Price: From $1,200/family.
• Ayurvedic spa treatment.
• Price: From $700/person.

Romantic Escape Package: Explorer's Delight Package:


• 4 days/3 nights luxury beachfront stay. • 8 days/7 nights centrally located hotel stay.
• Private beach dinner with wine. • Galle Fort exploration.
• Whale watching. • Yala National Park safari.
• Snorkeling together. • Visit to Dondra Lighthouse.
• Guided cycling tours.
• Couples' surf lessons. • Whale watching.
• Romantic cycling tour. • Optional spa treatments.
• Couples' spa treatments. • Price: From $1,300/person.
• Price: From $1,500/couple.
For Local Visitors:

Local Adventure Escape: Wellness Retreat for Locals:

 2 nights stay  1 night stay


 Whale watching  Yoga and meditation
 Snorkeling with turtles  Ayurvedic spa treatments
 Surf camp  Surfing lessons
 Guided cycling tour  Guided nature walks
 Price: Starting from LKR 15,000/person.  Price: Starting from LKR 20,000/person.

Family Fun Getaway:

 3 nights stay
 Whale watching
 Snorkeling with turtles
 Family surf lessons
 Guided cycling tour
 Price: Starting from LKR 25,000/family (2 adults + 2 children).
Promotional channels
1.Social Media Platforms:

 Platforms like Instagram, Facebook, and Twitter are powerful tools for showcasing Mirissa's beauty through
captivating photos, videos, and stories. Utilizing popular hashtags related to travel, beaches, and Sri Lanka can
increase visibility.

2. Travel Blogs and Websites:

 Collaborating with travel bloggers and websites specializing in Sri Lanka or beach destinations can help reach a
broader audience interested in travel and exploration. Guest blog posts, sponsored content, or destination features can
effectively showcase Mirissa's attractions.

3. Local Businesses Collaboration:

 Collaborate with local businesses, such as restaurants, shops, and tour operators, to create joint promotions and
packages that highlight Mirissa's offerings.
4. Influencer Marketing:

 Jack Morris (@doyoutravel) Rachel Brathen (@yoga_girl) Travel with wife Mansaranna

5. Online Travel Agencies (OTAs):

 Listing Mirissa's accommodations, tours, and activities on popular OTAs such as Booking.com, Airbnb, and
TripAdvisor can increase visibility and accessibility for potential visitors.
People
 Local Community Engagement: Actively involve the local community in the marketing efforts. Engage with
residents, businesses, and community leaders to understand their perspectives, involve them in decision-making
processes, and ensure that their voices are heard.

 Hospitality and Customer Service: Emphasize the importance of exceptional hospitality and customer service in
all aspects of the tourism experience. Train hotel staff, tour guides, restaurant servers, and other frontline
employees to deliver personalized and attentive service that exceeds visitors' expectations.

 Cultural Experiences: Highlight the rich cultural heritage and traditions of Mirissa through immersive cultural
experiences and interactions with local artisans, performers, and craftsmen.

 Community Events and Festivals: Organize or support community events and festivals that celebrate Mirissa's
culture, traditions, and natural beauty.

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