Communication

What is communication?
• Communication is a process of sharing and
conveying messages or information from one person
to another within across channels, contexts, media,
and culture.
Claude Shannon
• American mathematician and
electrical engineer who laid the
theorical foundations for digital
circuits and information theory, a
mathematician communication model.
Warren Weaver
• An American scientist,
mathematician, and science
administrator. He is widely
recognized as one of the pioneers of
machine translation.
Shannon-Weaver
Model of
Communication
 Shannon-Weaver
Model of Communication
Claude Shannon and Warren Weaver introduced the concept if
noise. This model of communication is also known as the Telephone
Model for this is based on the experience of using the telephone back
in the 1940’s wherein the message was hindered by noise. Therefore,
the message received by the listener was not necessarily the message
sent by the sender.
 Shannon-Weaver
Model of Communication
contains seven important
features:
 Sender
The originator if message or the information source selects
desire message.
• Sender
The model begins with the source of information or the
sender. This is the person who hold the information that is to
be conveyed. The sender chooses the message, the recipient,
and the channel they will use to relay the information.
 Encoder
The transmitter which converts the message into signals.
• Transmitter
This is also known as the encoder. This is the person or
machine used to convert the message into a signal that can be
relayed from a sender to a receiver. The model was initially
created to explain how communication occurs using radio
waves and binary numbers in computers and telephones.
 Channel
This is the medium or device that carries information from
the source and through to the decoder and receiver. For
example, wires are used as the channel in a landline phone.
 Noise
Noise is the interruptions that occur as a message moves
from a sender to a receiver. It can be physical such as when a
nearby child is screaming while a person is on the phone. It
can be also psychological, such as when a mental distraction
arises from something that happened some time ago.
• Noise
The messages are transferred from encoder to decoder
through channel. During this process the message may be
distracted or affected by physical noise like horn sounds,
thunder, and crowd noise or encoded signals may distract in
the channel during the transmission process which affect the
communication flow or the receiver may not receive the
correct message.
 Decoder
The reception place of the signal which converts signals into
message, a reverse process of encode.
• Decoder
The decoder is the is the reception place where signal is
converted into a message which can be deciphered. Examples
of decoders are equipment, software, machines, and
individuals. It is the opposite of encoding.
 Receiver
The destination of the message from sender.
• Receiver
The end-point of the communication process. Here, a person
gets the message sent to them after considering the noise. An
example is when a person receives a text message on their
phone.
 Feedback
Feedback comes as a response from the a receiver to a
sender. An example is a reply to a text message.
• Feedback
The original model of that Shannon and Weaver proposed did
not have feedback. Norbert Wiener created thee feedback
step to address criticism of the model that in was linear or
one-way communication. Adding feedback turned the
communication process from linear to cyclical.
 Conclusion
The Shannon-Weaver model of communication is
the mother of all models’ of human communication. It is
also known as the ‘information theory’. It is a
mathematical theory considered to be a ‘linear’
communication model.
Quiz:
Test I: Identification no.1-2 and TRUE or False3 no.3
1. The model’s primary value is to explain how the messages
are lost and distracted in the process of communication.
2. What causes the communication to be distracted?
3. The seven important features of this model communication
being discussed are as follows:
SenderEncoderChannelReceiverDecoderFeedba
ck
Test 2: No.4-10 Give the seven features…
Receiver:
Encoder (transmitter):
Channel:
Decoder (reception):
Receiver:
Feedback: Noise(barrier):

Pooh used his telephone (that encodes his message) to make a phone call,
he said: "Hey Piglet, I invite you to my house later this evening." Piglet
receives the phone call via his mobile phone (that decodes the message).
However, Piglet only hears the words: "Hey Piglet...to..house." Then,
Piglet responded: "Pardon me, I can't hear you clearly, maybe you have a
Poor Connection."
 We are stronger when we
listen, and smarter when we
share