Focus group

A focus group is a type of group interview that is used to explore people’s opinions, attitudes and
experiences on a specific topic. A focus group usually consists of 6 to 12 participants who share
some common characteristics or interests related to the topic of discussion. The participants are
guided by a trained facilitator who asks open ended questions. The facilitator also ensured that the
discussion stays focused, Respectful and Productive. A note-taker can also be present to document
the main points and themes that emerges from the discussion. It is a useful tool for community
assessment.
 Uses of focus group
• Identify the needs, assets, challenges and opportunities of a
community or group.
• Understand the perspectives, preferences and motivations of different
stakeholders.
• Generate ideas and solutions for addressing a problem or improving a
situation.
• Evaluate the effectiveness and satisfaction of a program or
intervention.
 Materials
• Name tags
• Pens or pencils for participants
• Notebooks
• Chairs(arranged in a circle)
• Recording equipment, if available
• Refreshments
• Gifts or honorarium for participants
 Procedures
1. Welcome participants as they arrive, but avoid talking about the topic of the
focus group
2. Introduce yourself and explain the purpose of the focus group
3. Begin with a warm-up question before moving on to the main issue. Ask each
participants to answer and briefly summarize his or response
4. Introduce the main topic of discussion and guide the discussion using your
prepared questions.
5. Allow each person time to answer. Listen carefully to the ideas expressed asking
for clarification if needed but avoiding confrontations or debates
6. Summarize the main points discussed and thank people for their participation.