Professional Documents
Culture Documents
Sources: Based on Lawrence Kohlberg, “Moral Stages and Moralization: The Cognitive-Developmental Approach,” in Moral Development and
Behavior: Theory, Research, and Social Issues, ed. Thomas Likona (Austin, TX: Holt, Rinehart and Winston, 1976), pp. 31–53; and Jill W.
Graham, “Leadership, Moral Development, and Citizenship Behavior,” Business Ethics Quarterly 5, no. 1 (January 1995), pp. 43–54.
Leadership Vision
Sources: These examples are from Stephanie Ray, “A Guide to Writing the Perfect Vision Statement (with Examples),” ProjectManager (May 16, 2018),
www.projectmanager.com/blog/guide-writing-perfect-vision-statement-examples (accessed April 15, 2021); “About Us,” Zoom Web site, https://zoom.us/about (accessed April 26, 2021); “Four Seasons
Service Culture,” Four Seasons Web site, www.fourseasons.com/about_four_seasons/service_culture/ (accessed April 26, 2021); and “We Protect Those Who Protect Us,” York Daily Record (May 12,
2010), www.ydr.com/ci_15067292 (accessed May 16, 2013).
Use Strategy to Achieve the Vision
Source: Susan Ellingwood, “On a Mission,” Gallup Management Journal (Winter 2001), pp. 6–7.
Typically, the mission is made up of two critical parts:
Core Values: guide the organization no matter
Core Purpose: allows the organization to grow and change
Follower Readiness