MODULE 11: THE ROLE

OF CULTURE IN HUMAN
ADAPTATION
 ACTIVITY:

• Video Analysis: Title; Learn a new culture/Julien S.

Bourelle(TEDxTalks).
Link; https://youtu.be/GhA9eypocE0?si=N_8sZBJZOc0DT2jz
• Process questions:
1. What is culture?
2. Why do we need to know and be aware about the different cultures?
3. How can we adopt to changing and diverse cultures?
 THE ROLE OF CULTURE IN HUMAN ADAPTATION

• Technological advances play an important role in the gradual

transformation of our lives. One of the best examples in this
transformation is the emerging use of technologies such as
mobile phones that are now part and parcel of our daily lives.
This advancement and improvement of mobile phones only
shows how culture change over time (Dizon 2019).
•What is
Cultural
Evolution?
 CULTURAL EVOLUTION

Is the idea that human cultural change in the beliefs, knowledge,

customs skills, attitudes, and languages of humans over time.

Cultural evolution is also called sociocultural evolution, the

development of one or more culture from simpler to more
complex forms (Pauls 2020).
 TYPES OF BIOLOGICAL ADAPTATION:

• 1. Acclimatization. It is a process by which individual organism adjusts to a change in its

environment, permitting it to maintain the performance that changes the condition of the
environment. It is also called acclimation or acclimatation in which a change occurs in a short
period of time or within the organism’s lifetime.
• 2. Short-term acclimatization can happen within seconds of exposure and quickly reverses
when the stressor is no longer present.
• 3. Developmental Acclimatization. This happens during an individual’s growth and
development. The term is also known as ontological acclimatization or developmental
adjustment (Lumen Cultural Anthropology n.d.).
CULTURAL CHANGE

• Cultural change is a concept

that denotes some internal
and external factors leading to
change in the cultural pattern
of societies (Chand n.d.).
 FACTORS OF CULTURAL CHANGE

• 1. Contact. The contact between two societies will obviously change the culture of
both the societies through the process of “cultural diffusion” and “acculturation”.
• 2. Technology Evolution. Any technological evolution is the country will bring a
change their culture. For Example, changes in production technology, changes in the
means of communication, changes in the means of transportation.
• 3. The geographical and ecological factor. The geographical and ecological factor
is a natural or a physical factor. The climate or rainfall, attitude of the place,
closeness to the sea decides the culture lifestyle of the people.
 CAUSES OF CULTURAL CHANGES

1. Sometimes members of a society are often confronted by

customs that differ from those which they have learnt to accept.
2. New customs and practices are likely to be more readily
adopted under to conditions. (1) If they represent what is viewed
as socially desirable and useful and (2) If they do not clash with
re-existed and still valued customs and practices.
3. Changes in culture are always super imposed on existing
culture especially during cultural contact.
4. All the cultural changes are not equally important. Some
changes are introduced to culture because they are considered
necessary for human survival. Some other changes are accepted
in order to satisfy socially acquired needs not essential for
survival.
5. It is a fact of common observation that crisis tends to produce
or accelerate cultural changes. If the changes are accepted once
due to the crisis, they tend to persist.