MANAGEMENT

CONTROL SYSTEMS
Source: Anthony and Vijay G
By
Rosmita Rasyid
Ch.2. Understanding Strategies
• Goal : Profitability
• Goal: Maximizing Shareholder Value
• Goal: Minimize Risk
• Goals: Multiple Stakeholder Approach
• A strategy describes the general direction in which an organization
plans to move to attain its goals
Concept of Strategy
 CONCEPT OF STRATEGY
Strategies can be found at two level: (1) strategies
for a whole organization, and (2) strategies for
business units within the organization
Table 1. The Two Level of Strategy
Figure 1. Corporate Level Strategy
Table 2: Corporate-level Strategies:
Summary of three Generic Strategies
 Business Unit Strategies
Business Unit Missions: The Boston Business Group Model
Exhibit 2-5
Continued
General Electric Planning Model
Continued.... Recomended Business Strategies
Industry Structure Analysis: Porter’s Five
Forces Model
Exhibit 2.8: Basis for Competitive Advantage
Exhibit 2-9: Typical value Chain for a
Business
• THANK YOU