Presentation - Responsible

and Sustainable marketing

SUSTAINABILITY MARKETING CHALLENGE ACTIVE SUNCUBE: THE
NEW LUST
OF LIVING’ AND LIFE CYCLE COST OF PASSIVE HOUSES

Vijay Tanishka Vikas Shivani

kumar Agarwal kumar Sharma
Shivam

TO - Dr. Ruchi Garg

 Briefing About
Case Study
Austrian company-one of the
first companies worldwide specializing in
the planning and building of passive
Houses.

Passive house - Innovative Building Technology

Employs superinsulation to significantly reduce the heat

transfer through walls, roof and floors
What are passive houses?
A voluntary standard for energy efficiency in a building

Reduces the building's ecological footprint

Require little
energy for space
Ultra-low energy buildings heating or cooling
Principles of passive houses
No thermal bridging

Superior windows

Mechanical ventilation with heat recovery

Quality insulation

Airtight construction
 Energy efficiency
Older houses - more than 200 kWh/m

New buildings - 100 kWh/m

Low-energy houses 50–70 kWh/m

passive houses - 15 kWh/m of annual

energy consumption
Additional costs for the
purchase of passive houses –

5–15% higher than for

conventional buildings
 Benefits of
passive houses
1.Energy efficient

2.Healthy and comfortable

3.Suitable for all building types.

4. Reduces energy costs