Business Overview

Brand Names
• Here are 3 choices of brand names
• 2 syllables
• Easy to remember
• Feminine word
• Good and deep meaning
1. Salma
• Salma (‫ )سلمى‬is a feminine first name that means "peace" in Arabic. It
is also a Persian name (‫ )سلما‬meaning "sweetheart".
• Salma Hayek is a famous person using this name
• There are no famous brand using the name Salma
• Domain Salma.id is available
2. Safa
• Safa (Arabic name ‫ )َص َفا‬means purity, clarity, serenity, lucidity, fineness
and fairness
• Domain safa.id is available
• Safa and Marwa are two small hills now located in the Great Mosque
of Mecca in Saudi Arabia named the Kabbah.
• Muslims travel back and forth between them seven times, during the
ritual pilgrimages of Hajj and Umrah
3. Marwa
• Marwa Marwa (Arabic: ‫ )مروة‬is an Arabic feminine given name. It is
the name of a mountain, Al-Safa and Al-Marwah, in Makkah.[1] Marva
is the Persian form and Merve is the Turkish form.
• Domain marwa.id is available
• https://www.instagram.com/marwa/ in Egypt
• Iqbal and Yuke choose Marwa for the brand name
Brand Characteristic
• Modest
• Polite
• Feminine
• Sophisticated
• Chic
Target Market
• Age: 20-40
• Sex: woman
• Hobby: makan, pergi, travel, gadget holder, sosmed enthusiast,
fashionable
• Interest: good photo, interesting content, soft selling, story telling,
modern woman, engagement and quick response
• Status: married and non married
• Location: Primarily in Jakarta and other big cities
Marketing Channel Online
• Instagram and Sponsored Instagram
Who to Endorsed
• Mega Iskanti 571K https://www.instagram.com/megaiskanti/
• Dwi Handa Anda 628K https://www.instagram.com/dwihandaanda/
• Hamidah Rachmayanti 678K
https://www.instagram.com/hamidahrachmayanti/
• Ayana Moon 1.5M
https://www.instagram.com/xolovelyayana/?utm_source=ig_embed
• Indah Nada Puspita 611K https://www.instagram.com/indahnadapuspita/
• Diandra Gautama 130K https://www.instagram.com/diandragautama/
• Zackia Arfan 42.3K https://www.instagram.com/zackiarfan/
• Vira Tandia 85.4K https://www.instagram.com/viratandia/
Marketing Channel Oflline
• https://www.instagram.com/youthislamicfestival/
• Masjid Istiqlal on 6-7 October 2018
Selling Channel – Market Place
• Shopee
• Tokopedia
• Hijup
• Hijabenka
• Others such as Blibli, Bukalapak, Zalora, Zillingo , JD.id, and Lazada
Business Approach
• Early endorsement to create buzz and traction but ultimately to create
personal brand and persona encircle Yuke as the Fashion Designer
• Website for later stage or as landing page – use Sirclo (to create online
store) or see https://belanjamulu.com/page
• It is good to jump into events at times (perhaps once in every 2 months)
to gain more exposure and also do events on different places.
• Stores: online and good packaging and send to the recipient.
• Tap into communites such as @hijaberscommunity and other Islamic
community - member discounts
Business Approach – Instagram Marketing
• Spamlike
• Giveaway
• Testimonial
• Rewards followers with discounts
• Run a contest
• Show off the people who love your brand
• Tell a great visual story
Pricing Strategy
• Iymel – abaya/long dress under Rp. 200.000,- and atasan under Rp.
150.000,-
• Salena abaya/long dress above Rp. 300.000,-
• Kaleela abaya/long dress above Rp. 300.000,-
• Heaven Lights tunic under Rp. 150.000,- and abaya Rp. 160.000,- to
Rp. 300.000,- depending on the model

• Be in the middle – Abaya Rp. 200.000,-ish, Top or Tunic Rp. 120.000,-

ish
Thank You!!!