Eggplant Chips

AUBERGINE
ENTERPRISE
Prepared by Group 1
TODAY'S OUTLINE
OUR MAIN POINTS

Introduction
Overview of the Business Concept
Business Name and Logo
(Product, Services,Combination of Product and Services)
Unique Quality
Business Structure
Business Location Analysis
(Accessibility & Visibility,Neighborhood Profile
Regulatory Issues on land/location,Layout or floor plan of
the store)
 The snacks became popular with people, especially
those who are food lovers, who really like eating
crunchy refection. Then chips are one of the most
enjoyable foods while watching T.V., doing
homework, playing mobile games and etc. the chips
have a lot of varieties for the satisfaction of different
INTRODUCTI people.
ON
Our company creates a unique name and it’s called
“Aubergine” it comes from the other name or called
eggplant to make it more catchy and not easy to
identify mostly kids that are not vegetable-friendly.
 Aubergine aspires to be one of the faces of the chips
OVERVIEW market through social media, keeping our customers
OF THE up to date on our newly invented and innovative chips

BUSINESS that are only available from us.

CONCEPT
 The eggplant violet color represents the ambition of the
members of the company and the green color stem represents
the new beginning of the company lastly, the white
background represents light which shows that “there is light
in the darkness” as our enterprise believes that in every

BUSINESS failure there is a new beginning.

NAME AND Business Logo

LOGO
BUSINESS
OFFERINGS
 • It is made of eggplant that turns into chips; it
makes it unique because it is not just nutritious
but also has many benefits.

UNIQUE • Aubergine chips are unique because they are

different from other chips and have a unique taste.
QUALITY • This chip helps the kids to quickly eat vegies
because our chips are not easily identified as
eggplant, so they can easily eat it without
knowing that is an eggplant.
 In making the process where partners
are equally responsible for the management of the business,
they operate as co-workers too. Minimal paperwork once the
partnership agreement is set up. This agreement should be
documented on how future business decisions will be made,

BUSINESS including how the partnership. Partners car provide special

skills.
STRUCTURE
A partner also shares the risk of
the business if it is going to succeed or not. Business
benefits from the expertise and efforts of more than one
owner and have greater potential to raise finance, each
can provide for the investment.
 Location: Aubergine is located at #673 Quirino Highway,
San Bartolome, Novaliches, Quezon City.
Landmark: Quezon City University

BUSINESS The location is very visible and accessible because it is

LOCATION located on one of the main roads going to Novaliches

Bayan. The place is also strategically located near schools
ANALYSIS such as Electron school, Quezon City University, San
Bartolome hospital, and barangay and there is also the wet
and dry market of barangay holy cross.
 This business is placed at a very visible and accessible location
and can be easily found. It is surrounded by schools such as
Quezon City University. It is also near Holy Cross family Church
and local villages.

NEIGHBORHOO
D
PROFILE
 Consideration of the potential impact on the land and
location of an infrastructure project is also key to the
planning and implementation of a project.

• Land / Location availability - it is the most important

REGULATORY factor when an investor is looking forward to putting a

ISSUES ON business in a specific location

LAND • Clear title in land and land registration -the owner of the
said land or establishment has a title of land registration
and all the other legal aspects and papers that are
required for occupying a location or establishment.
 Consideration of the potential impact on the land and
location of an infrastructure project is also key to the
planning and implementation of a project.

• Vesting of rights in the use of land/location - As in

REGULATORY investor responsibility to vest a legal term that means to

ISSUES ON give or earn a right to a present or future payment, asset,

or benefit.
LAND
• Environmental and social issues and environmental
assessment - as an investor it is also important to apply
and follow all the environmental requirements for the
business.
LAYOUT OR
FLOOR PLAN
The clearer perspective of every area such as the Entrance,
waiting area, kitchen area staff room, stock room, and
centralized restroom
 Short Term Objectives
• To survive in the market
• To establish a good relationship with the customers
• To generate maximum profit
• To satisfy customer

BUSINESS Long Term Objectives

OBJECTIVE • To gain sustainable positive feedback from the customers.

• To expand the business through franchising.
• To come up with more innovative eggplant products.
• To be one of the most prominent establishments in the food
industry.
• Maintaining the taste, quality, and service of the market.
KEY DRIVERS
SWOT
ANALYSIS