ENTERPRISE RESOURCE PLANNING

TATA MOTORS
Submitted To: Submitted by:

Mr. Malhar Mehta Yashwant Raj Vardhan (LSCM –13)

Asst. Professor Piyush Kumar Singh (LSCM – 08)
CMSR,
Ganpat University
ABOUT TATA MOTOR

• Established in 1945, Tata Motors’ presence extends across

the length and breath of India
• Tata Motors is India’s largest automobile company and the
second largest in the passenger vehicles market .
• Over 3.5 million Tata vehicles have driven on Indian roads
since the first one rolled out on 1954.
REASONS FOR IMPLEMENTING
ERP
• There was no online real time data available between
various departments.
• Information flow across the sales, finance and production
planning was very cumbersome.
• There existed a need for collaboration between vehicle
manufacturers and dealers.
• Tata Motors saw implementation of ERP as a way of
achieving these goals.
SELECTION OF SAP AS THE ERP
PACKAGE
• Manage the complete vehicle order-to delivery process
• Manufacture and deliver components
• Handle warranty claims with efficiency and accuracy
• Enhance dealership management
• Manage relationships with customers and partners
IMPLEMENTATION OF THE SAP
ERP SOLUTION
• Tata Motors outsourced their IT to Tata Technologies
• SAP India also played a pivotal role in developing the ERP
package
• Single server infrastructure was not permitted in India then
• A distributed server implementation was done in stages
SAP 3.1H -> SAP 4.6C
BENEFITS AFTER
IMPLEMENTING SAP
• Customized solutions.
• Increased Productivity and Efficiency.
• Cost Efficient Use.
• Data Analysis and Reporting.
• Maintain consistent operations.
• E-Learning is convenient and faster knowledge sharing is done.
• Operation support, Decision support, Strategy development
support.
DRAWBACKS OF SAP

• Although the effects of the implementation were noticeable,

they were not far-reaching. Improvements - such as a more
efficient way to access information or a more precisely
defined workflow - could not be felt at the transaction level.
Because of the required process volume, Tata Motors had to
make a number of changes to the systems to meet
performance requirements.
SIEBEL SYSTEMS

• Siebel was founded by Thomas Siebel in 1993

• Developed sales force automation software and expanded
into marketing and customer service application
• CRM –DMS
SIEBEL IN TATA MOTORS

• IBM provides infrastructure solutions to Tata

• Created a Seibel solution to provide a DMS solution

• Provides a scalable and reliable IT infrastructure for

developing and deploying its DMS application Benefits
BENEFITS OF USING SEIBEL

• Simplified IT infrastructure
• Low total cost of ownership
• More comprehensive view of customers
• Enhanced customer experiences and improved loyalty
• Improve capacity planning
• Increase profitability
CONCLUSION

• Five systems were consolidated on one server with one

database and the company stayed as close to the standard
version as possible. Both the business as a whole and
developers are now much more involved. Since the
implementation, the IT division of Tata Motors has been run
according to the principle of “controlled programming
KEY FINDINGS

• Over 3,000 Tata Motors users now work with SAP solutions.
• Tata Motors claims to have the widest range of SAP
functionality of any SAP installation.
• Improvements have been identified in general costs,
purchasing, resource planning, logistics, and the process for
providing important financial information
• SAP provided a strong IT infrastructure to support Tata
Motors’ aggressive globalization plans.
THANK

YOU