Introduction

Name: Nitin Rawat

Institute: Delhi Institute Of Digital Marketing
Submitted To: Pankaj Sehgal
Title: Helpful Content Update
 History of Helpful Content Update

It was first started on August 25th , 2022, focusing on websites

with a huge amount of inadequate or useless content.
Reference Link :https://www.webfx.com/
Image of Helpful Content Update
 Helpful Content Update

It is a search engine algorithm change designed to deliver users

more relevant, helpful information that satisfies their question.
Reference Link: https://www.webfx.com/
 Different Ways To create Helpful Content Update

1. Format & Medium

2. SEO Optimizing
3. Improve Quality
4. Relevance
5. Information Accuracy
 Tips for Helpful Content Update

1. Write Your Audience

2. Be Straight Forward & Provide Answers
3. Review Overall website information
4. Stay on Topic
5. Always give good experience
6. Never Mix up different Topic
7. Cover all experience
Reference Link: https://linkdoctor.io/
 Benefits of Helpful Content Update

1. Be Factual
2. Be an Expert in your Industry
3. Be Consistent & Remove Unuseful Material
E-E-A-T
 Description of E-E-A-T

E-E-A-T is a Google Acronym for Experience, Expertise,

Authority & Trustworthiness.
It is a framework used by the google to access the quality of
content on website.
It is an important aspect of Google Search Algorithm, as it helps
to determine which websites should rank higher in search results
based on the credibility and value of their content.
Reference Link: https://www.seoinc.com/seo-blog
 Experience

Google rank websites in search results based in large part on user

experience.
You can increase your chances of ranking higher & provide your
users a better experience by optimizing your website for user
experience.
Google unveiled the Page experience update in May 2021, adding
Core Web Vitals measures to its ranking algorithm to further
emphasize user experience.
Example: But remember you don’t always need formal
qualification to showcase your industry relevant experience in your
content.
Reference: https://www.seoinc.com/
 Expertise

It relate to the degree of expertise or understanding the content

author have in a certain field.
The author of high-quality material need to be an authority on the
subject matter being covered.
Reference: : https://www.seoinc.com/
 Authority

It refers to the credibility of the content and the website it is

hosted on.
Authoritativeness can be established through the quality of the
content, the site’s reputation, external links and citations, and
the credentials of the content creator.
Reference Link: https://www.seoinc.com/seo-blog/
 Trustworthiness

It refers to the overall trustworthiness of the content & website.

It is determined by factor like the accuracy of the information,
transparency about the content’s creation & sources, the sites
security, & the user experience it provides.
Reference Link: https://www.seoinc.com/seo-blog/
Image of E-E-A-T
Title : NLP
 Description Of :- NLP

NLP stands for N-Natural, L stands for – Language, P stands for

Processing.
It is a google tool which helps to work in human language. It
understand the meaning and create sentence. This is very helpful
tool for making better search engine and translating languages.
Image of NLP
 Benefits Of Natural Language Processing

1. Understanding the Context of users quires.: It is the

advantage of using NLP For SEO is that it allows you better
to understand the context & purpose of the content
2. Better search engine rankings: The main advantage of using
NLP For SEO is that it can help to better our search engine
results.
3. Better comprehension of the tone of web material: The
another advantage of using NLP for SEO is that it allow to
understand the web material.
Reference Link : https://neuraledge.digital/nlp-for-seo/
Thank You