Significance of The Study

Technological Institute of the Philippines, Quezon City – College of Business Education
Significance of the Study

MAN011 BUSINESS RESEARCH
Significance of the Study

• Refers to the potential importance, relevance, or impact of the
research findings.
• Outlines how the research contributes to the existing body of
knowledge, what gaps it fills, or what new understanding it
brings to a particular field of study.
Types of Significance
Theoretical Significance
• Refers to the contribution that a study makes to the existing
body of theories in a specific field.
• This could be by confirming, refuting, or adding nuance to a
currently accepted theory, or by proposing an entirely new
theory.
Practical Significance
• Refers to the direct applicability and usefulness of the research
findings in real-world contexts.
• Studies with practical significance often address real-life
problems and offer potential solutions or strategies.
Significance for Future Research
• This pertains to the potential of a study to inspire further
research.
• A study might open up new areas of investigation, provide new
research methodologies, or propose new hypotheses that need
to be tested.
Writing the Significance of the Study

(Parts)
• Background
• Identify the gap
• State the purpose of the study
• Explain the significance
• Identify beneficiaries
• Future implications
Background
• Begin by giving some context about your study. This could
include a brief introduction to your subject area, the current
state of research in the field, and the specific problem or
question your study addresses.
Example of the Background

This study focuses on investigating the significance of
organizational culture in relation to the positive financial
performance of a business organization, specifically in terms of
stability, liquidity, and profitability. By examining the interplay
between organizational culture and financial outcomes, this
research aims to contribute to the existing body of knowledge in the
fields of organizational behavior, finance, and management.
Identify the gap

• Demonstrate that there’s a gap in the existing literature or
knowledge that needs to be filled, which is where your study
comes in.
• The gap could be a lack of research on a particular topic,
differing results in existing studies, or a new problem that has
arisen and hasn’t yet been studied.
Example of Identifying the gap

Existing research has explored the impact of organizational
culture on various organizational outcomes, such as employee
satisfaction and productivity. However, there remains a significant
gap in the literature regarding the specific influence of
organizational culture on financial performance indicators. This
study addresses this gap by providing a more comprehensive
analysis of the relationship between organizational culture and
financial performance, focusing on stability, liquidity, and
profitability.
State the purpose of the study

• Clearly state the main objective of your research. You may want
to state the purpose as a solution to the problem or gap you’ve
previously identified.
Example of stating the purpose of the

study
The primary objective of this research is to understand how
organizational culture affects the positive financial performance of a
business organization. By investigating this relationship, the study
seeks to offer empirical evidence and insights into the significance
of organizational culture in achieving desirable financial outcomes.
This research aims to provide a solution to the identified research
gap and shed light on the role of organizational culture in financial
performance.
Explain the significance

• Articulate the potential impact of your study. You can discuss
how your study:
• Contributes to the existing body of knowledge.
• Addresses a significant research gap.
• Offers a new or better solution to a problem.
• Impacts policy or practice.
• Leads to improvements in a particular field or sector.
• You should make these claims in a realistic way, based on the
scope and limitations of your study.
Example of explaining the significance

The significance of this study can be understood through its
various implications. Firstly, it contributes to the existing body of
knowledge by enhancing our understanding of the relationship
between organizational culture and financial performance. By
focusing specifically on stability, liquidity, and profitability, this
research adds depth and clarity to the existing knowledge in this
area.

Secondly, the study addresses a significant research gap by
examining the specific impact of organizational culture on financial
performance indicators. It provides a more comprehensive analysis
that can guide researchers and practitioners in gaining deeper
insights into the subject matter.

Thirdly, the findings of this research offer a new and better
solution to the problem at hand. Organizations can benefit from
understanding the influence of organizational culture on financial
performance, enabling them to optimize their stability, liquidity, and
profitability. The insights gained from this study can guide the
development and implementation of culture-related interventions
and practices within organizations, leading to improved financial
outcomes.

Furthermore, this research holds practical implications for
organizational leaders, managers, and policymakers. The findings
can inform decision-making processes and enable organizations to
align their culture with financial objectives effectively. By leveraging
organizational culture, businesses can develop strategies that
positively impact financial performance.
Identify beneficiaries
• Identify who will benefit from your study. This could include
other researchers, practitioners in your field, policy-makers,
communities, businesses, or others. Explain how your findings
could be used and by whom.
Example of identifying beneficiaries

The beneficiaries of this study include other researchers in
the field, practitioners in the business and management sectors, and
organizations seeking to improve their financial performance. Other
researchers can build upon the findings of this study to further
explore the relationship between organizational culture and
financial performance. Practitioners can directly apply the insights
gained to enhance financial outcomes by aligning organizational
culture with their goals. Ultimately, this research can contribute to
advancements in organizational theory and practice.
Future implications
• Discuss the implications of your study for future research. This
could involve questions that are left open, new questions that
have been raised, or potential future methodologies suggested
by your study.
Example of future implications

In terms of future implications, this study opens up avenues
for further research. There may be unanswered questions that
warrant further investigation, and new emerging areas of interest
within the field can be explored. Additionally, the methodology
employed in this study can serve as a foundation for future research
endeavors, allowing researchers to build upon it or develop
innovative methodologies to expand the understanding of the
relationship between organizational culture and financial
performance.
Advantages of writing the significance of

the study
Establishes Relevance:
• This section helps to articulate the importance of the research to
the field of study, as well as the wider society, by explicitly
stating its relevance. This makes it easier for other researchers,
funders, and policymakers to understand why the work is
necessary and worth supporting.

the study
Guides the Research:
• Writing the significance can help refine the research questions
and objectives. This happens as the researcher critically thinks
about why the research is important and how it contributes to
the field.

the study
Attracts Funding:
• If the researcher is seeking funding or support for the research,
having a well-written significance of the study section can be
essential. It helps to convince potential funders of the value of
the work.

the study
Opens up Further Research:
• By stating the significance of the study, the researcher is also
indicating what further research could be carried out in the
future based on the work. This helps to pave the way for future
studies and demonstrates that the research is a valuable
addition to the field.

the study
Provides Practical Applications:
• The significance of the study section often outlines how the
research can be applied in real-world situations. This can be
particularly important in applied sciences, where the practical
implications of research are crucial.

the study
Enhances Understanding:
• This section can help readers understand how the study fits into
the broader context of the field, adding value to the existing
literature and contributing new knowledge or insights.
Limitations of the Significance of the

Study
Subjectivity:
• The importance and implications of a study can be subjective
and may vary from person to person. What one researcher
considers significant might be seen as less critical by others. The
assessment of significance often depends on personal
judgment, biases, and perspectives.

Study
Predictability of Impact:
• While the researcher can outline the potential implications of
the research in the Significance of the Study section, the actual
impact can be unpredictable. Research does not always yield the
expected results or have the predicted impact on the field or
society.

Study
Difficulty in Measuring:
• The significance of a study is often qualitative and can be
challenging to measure or quantify. The researcher can explain
how he/she thinks his/her research will contribute to his/her
field or society, but measuring these outcomes can be complex.

Study
Possibility of Overstatement:
• Researchers may feel pressured to amplify the potential
significance of their study to attract funding or interest. This can
lead to overstating the potential benefits or implications, which
can harm the credibility of the study if these results are not
achieved.

Study
Overshadowing of Limitations:
• Sometimes, the significance of the study may overshadow the
limitations of the research. It is important to balance the
potential significance with a thorough discussion of the study’s
limitations.

Study
Dependence on Successful Implementation:
• The significance of the study relies on the successful
implementation of the research. If the research process has flaws
or unexpected issues arise, the anticipated significance might
not be realized.
Example of the Significance of the Study

Evaluating marketing techniques for clothing brands.
The significance of this study lies in its potential to identify the most effective
marketing techniques for clothing brands in the digital age. This study can contribute
to the existing literature on consumer behavior and online marketing, as well as
provide practical insights and recommendations for clothing businesses that want to
increase their sales and customer loyalty. This study can also benefit society by
enhancing the quality and diversity of clothing products and services, as well as
fostering ethical and sustainable practices in the fashion industry. Moreover, this study
can pave the way for future research on other aspects of online marketing, such as
social media, influencer marketing, and e-commerce.
End of lesson
Business Research – Significance of the Study

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Technological Institute of the Philippines, Quezon City – College of Business Education

Significance of the Study

Significance of the Study

Writing the Significance of the Study

Example of the Background

Identify the gap

Example of Identifying the gap

State the purpose of the study

Example of stating the purpose of the

Explain the significance

Example of explaining the significance

Example of explaining the significance

Example of explaining the significance

Example of explaining the significance

Example of identifying beneficiaries

Example of future implications

Advantages of writing the significance of

Advantages of writing the significance of

Advantages of writing the significance of

Advantages of writing the significance of

Advantages of writing the significance of

Advantages of writing the significance of

Limitations of the Significance of the

Limitations of the Significance of the

Limitations of the Significance of the

Limitations of the Significance of the

Limitations of the Significance of the

Limitations of the Significance of the

Example of the Significance of the Study

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