Digital Transformation:

Exponential Companies as a
solution to the Perfect Storm
Manuel A. Alonso Coto, PhD
Director of Innovation
Academic Director – Digital Transformation Programs

Sofia, November 2015

Transformation: Business, Technology & Culture

71%

Of CEOs think that

Digital
Transformation
Is the most important
factor that will affect their
companies during the next
3 years
 "If you do not have
a mobile strategy,
you do not have a strategy”

- Eric Schmidt, Google Executive Chairman

Perfect Storm

Mobility

Big Data “The Cloud”

Social
Exponentiality

y=2 x

Google confidential | Do not distribute

Exponentiality

Google confidential | Do not distribute

 500
(edad media de las
75 compañías
incorporándose al
años indíce S&P500)

25
años

10
años

1957 2003 2013

“Software is devouring the world”
By
MARC
ANDREESSEN
August 20, 2011
Digital Transformation affects every
industry
Google Confidential and
Proprietary
Google confidential | Do not distribute
Innovation @ Google

PEOPLE
&
TECHNOLOGY
Sharing Ideas...
We all are s good source of better ideas…
Cleared to go after your dreams…

80 / 20
Iteration & Innovation
Google Confidential and
Proprietary
 Innovation @ Google

70 20 10
Core Offerings Strong Potential Wild & Crazy
“It’s much easier to

improve x10 than a

mere 10%"
Astro Teller, Director de Ingeniería, Google X
The bigger risk is
taking no risks!

Google confidential | Do not distribute

Thanks so much!

manuel.alonso@ie.edu