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  • Contoso Coffee Case Study

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    Charlotte Rodet Marty
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    Contoso Coffee has seen declining revenue during the COVID-19 pandemic due to fewer customers visiting stores for tea and coffee. In an effort to increase safety and reduce the spread of the virus, Contoso aims to provide the cleanest retail experience for customers while exploring innovative ways to ensure safe in-store shopping and drive sales back up.

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    Contoso Coffee Case Study (1)

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    Contoso Coffee has seen declining revenue during the COVID-19 pandemic due to fewer customers visiting stores for tea and coffee. In an effort to increase safety and reduce the spread of the virus, Contoso aims to provide the cleanest retail experience for customers while exploring innovative ways to ensure safe in-store shopping and drive sales back up.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    33 views1 page

    Contoso Coffee Case Study

    Uploaded by

    Charlotte Rodet Marty
    Contoso Coffee has seen declining revenue during the COVID-19 pandemic due to fewer customers visiting stores for tea and coffee. In an effort to increase safety and reduce the spread of the virus, Contoso aims to provide the cleanest retail experience for customers while exploring innovative ways to ensure safe in-store shopping and drive sales back up.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Coffee

    Situation: Mission Challenge Goal Market Research


    In 2020, the Coronavirus
    (COVID-19) spread Provide the cleanest and Contoso Coffee has seen Provide innovative ways Contoso Coffee has been
    throughout the world. safest experience for a steep decline in to ensure a safe retail staying up to date on the
    The respiratory illness is Contoso Coffee revenue due to the lack experience at Contoso guidance from the CDC
    believed to be spread customers to reduce the of customers coming Coffee to drive sales. to ensure the company is
    mainly from person-to- spread of COVID-19 and into the retail space for implementing the most
    person who are in close protect customers’ tea or coffee during up to date precautions in
    contact—within 6 feet. health. COVID-19. the store.
    Due to the pandemic, the
    retail industry has been
    significantly disrupted,
    facing new safety and
    sanitization challenges.

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