Dino Conti

Ice Cream
Investment Plan
by Liza, 15th group
About us
Background
Company: Dino Conti Ice Cream INC

Activity: Produces ice cream

Based in: USA

Dino Conti
● 15 flavors, distributes mainly to
supermarkets and company-owned
stores

● Most famous product: Classic

chocolate ice cream
● Strong brand image: many people
believe this ice cream is the best in the
world
 01
Reasons for falling
profits
Current situation: Dino Conti has
expanded rapidly in recent years, but now its
growth is slowing down.
Problems

01 Prices 02 Product 03 Equipment

2 main competitors have been The range of flavors is not Is out of date. We have to
cutting their prices so that our wide, bad packaging upgrade it
prices are beginning too look
rather high

04 Environment 05 Outlets

We must be more green More outlets and own stores

 New strategy
02 Creating an investment plan
3 000 000 $
Investment plan
 Distribution of the 3 mil. $
3 mil. $

1.2 mil. $ 500 k. $ 800 k. $ 400 k. $

Export to China and Increase its Make the company Improve the
Russia advertising budget more 'green' products' packaging
Changes
are coming!