SIP Presentation

PRESENTED TO
Prof. Sugato Tripathy
Head of Branding and Marketing

PREPARED BY
Harsh Bardhan Singh
21202083
MBA-2
 About Company

Founded in 2016 Incisiv is One of the Leading Insights Firms for Consumer Industry Digital Transformation Leaders. With a
Company size of 11-50 employees and Headquartered in West New York, New Jersey.
It has 7,500+ senior executives participate in and rely on Incisiv’s annual agenda of curated insights and experiences. 50+
clients across the consumer and technology industry value chain trust Incisiv to define and refine transformation.
What the company does is:
 Work and Project

Project 1 Project 2
Customer Experience from Secondary Research on
Grocery webpage Grocery Trends In USA

Project 3
Digital Timeline Comparison
of Grocery Supermarket
Project 1
Attributes, user experience, and Financial collection

Working on company site user experience and

company’s user experience in form of the customer
perspective. In this, we were provided with user
Experience attributes that needed to be checked if it
is available or not. Another work in this project
included collecting revenue for 2019 to 2021 from the
given Industry mentioning the company provided.
Industry Included Pet products, C-Store, Restaurant,
Apparels. All for USA Region.
What did i do.? and how did i do.?
Project 2
Secondary research on assigned trends and specific grocery companies

It was based on total secondary research on how the gift

card trend is in the USA and also the Insurance trend in the
country too.
Moreover, next was how the Companies like Target, Kroger,
and Albertson are creating supermarket and grocery trends
for customers to their stores.
What did i do.? and how did i do.?
Project 3
Landing Page and Digital Timeline

In this, we are assigned to create Quarterly

performance reports for the assigned companies, and
their digital timeline in which we compare their data
from the past year’s data and compare what are the
benefits of the digital up-gradation from the
companies. Benefits only included the revenue
change after implementing any digital upgrades or
services.
What did i do.? and how did i do.?
 Outcome
Other Similar Companies
• Kroger
• Dollar General
• Costco
• Loblaw

Learnings
• Digital ordering and self-pickup in self-adjusted time
• Digital ordering and parking pickup
• Digital ordering and delivery
• Pharmacies and Medicinal prescription online upload and delivery or store pickup
• Increasing store sanitation and delivery sanitation
• Store limitation of customers and implement slot booking for store visits to reduce store
queuing and rush outside the store.
 Examples
• Over-the-counter by Walmart provided medication and healthcare support creating an
increase in revenue by 2.4%
• Third-party collaboration for delivery helped Dollar General to be accessible in 10,700
locations during 2021
• Smartshop mobile pay by Sainsbury’s they were the first grocery retailer in the UK to offer
customers the chance to checkout-free using their smartphone in 2021
• E-commerce adaptation by Loblaw generated $2.8 billion(in Canadian dollars) in revenue from
online sources.
• ExpressPay by BJ’s allowed members to skip checkout lines in its shopping club giving them
freedom of mobile payments and skipping the queue.
• And many more.
Final Result
 Result Hyperlink

• https://www.incisiv.com/benchmarks

Work Hyperlinks
• https://docs.google.com/document/d/1PBTSikSwGIwNqIa2wEro0ldjSbf6F-0jpMm3CziHMO4/edit?usp=sharing
• https://docs.google.com/document/d/12Lk8PBi6p4iC7ZyFcH0yhhwJNoSfhdyY-ASGf89xW88/edit?usp=sharing
• https://docs.google.com/document/d/1QulBnYTDKtM_T7Lm36yzCFZEwAsmIkcPx69641Hnt9Q/edit?usp=sharing
• https://docs.google.com/spreadsheets/d/1Oa3_HBQfJvZJHNes-8UUfK0TwVhLqDfxmZqc9kaKLPM/edit?usp=sharing
• https://docs.google.com/document/d/1jiYp1l66Q8UoksLyWaTJTMxJu6Ex6Uc0/edit?usp=sharing&ouid=102881533459940039126&rtpof=true&sd=t
rue
• https://docs.google.com/document/d/1GA_u3sRQTznNLCS_35ZoWbAqFfgQ8lly/edit?usp=sharing&ouid=102881533459940039126&rtpof=true&sd
=true
• https://docs.google.com/document/d/1WiH4j6rErUnwxI6d6G_SwXUTEtX_tfXB/edit?usp=sharing&ouid=102881533459940039126&rtpof=true&sd=
true
• https://docs.google.com/document/d/10oqdyBusE1eC1V3doa3zM1bCeTXE-YEh/edit?usp=sharing&ouid=102881533459940039126&rtpof=true&sd
=true
Thank You