Developing

Business Model
Indira Nuansa Ratri, S.M., M.SM
Effective Business
Model

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 “
▧ A business model is the method by which an organization
uses its resources to deliver value to customers while
maximizing profits and growth for itself. A business model
answers fundamental questions about the problem you are
going to solve, how you will solve it, and the growth
opportunity within a given market.

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 Develop and design a Business Model Canvas
(BMC)

▧ The Business Model Canvas (BMC) is a strategic

management tool to quickly and easily define and
communicate a business idea or concept.
▧ We can use input-output analysis to design a BMC

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INPUT-OUTPUT
ANALYSIS

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 Business Model Canvas
8. Key Partners 7. Key Activities 2. Value Propositions 3. Customer 1. Customer Segments
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6. Key Resources 4. Channels

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9. Cost Structure 5. Revenue Streams

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Business Model Innovation
Gambardella & McGahan;
Moore dalam Fontana dan
Zubaedah (2012, p.172) Inovasi
model bisnis (BMI) dapat
didefinisikan sebagai
mengembangkan struktur dan
mekanisme baru dalam
memberikan nilai kepada
pelanggan.

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 Inovasi Model Bisnis
Case in Kopi Kenangan
▧ Sukses menjadi retail kopi terbesar di indonesia dengan 600+ gerai
kopi yang tersebar di seluruh indonesia
▧ Edwar tirtanata, CEO Kopi Kenangan membangun bisnis dengan visi
“brand local go global”
▧ Target pasar Kopi Kenangan adalah remaja yang belum disasar oleh
kopi high end dan kopi sachet. Didapatkan dari adanya gap yang ada
di pasar antara pelanggan kopi berkualitas dan kopi sachet

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 Lini Bisnis Kopi Kenangan

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Newest Kopi Kenangan’s Product

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 Innovation Built By Kopi Kenangan

▧ Being Global
▧ Dominate the Local Market
▧ Akan melantai di bursa di 2023
▧ Big B2C (Business to Consumer) brand in
Indonesia
▧ Have products in accordance with several targets in
the market

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 Business Model Evaluation
▧ Just as it is a necessity to visit your doctor on a periodic basis to
ensure your continuing health, it is equally imperative that you do
regular analyses of your business model to ensure that it is still
aligned to market forces.
▧ This leads to small adjustments in the business model which
compound over time, but it may also lead to a major overhaul of the
model if required. Evaluating the business model is a sure fire to
predict how well the business will do in the future.

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 Acces BMC template here!

▧ https://docs.google.com/document/d/1SRISsnqhXp-
glYBoKqwRYhyvkqSr4OMD/edit?
usp=sharing&ouid=109155768895449169884&rtpo
f=true&sd=true

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 Thanks!
Any questions?

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